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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (40.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,603)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsOracle Infinity
Star Rating
(29)4.3 out of 5
Market Segments
Small-Business (40.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Oracle InfinitySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Real-Time Reporting feature, scoring 8.8, which allows businesses to monitor user activity as it happens. In contrast, Oracle Infinity received a higher score of 9.2, indicating that users find its real-time insights even more robust and actionable.
- Reviewers mention that Google Analytics offers strong Custom Event Tracking capabilities with a score of 8.5, making it easier for users to track specific interactions. However, Oracle Infinity's score of 8.3 suggests that while it provides similar functionality, users feel it could be improved for more nuanced tracking.
- G2 users highlight that Google Analytics has a better score of 8.7 for Conversions, indicating that users find it more effective in tracking and optimizing conversion rates. Oracle Infinity, with a score of 8.7, matches this but lacks the same level of user satisfaction in this area.
- Users on G2 report that Google Analytics shines in Ease of Use with a score of 7.8, making it accessible for small businesses. Conversely, Oracle Infinity scores higher at 8.6, suggesting that its interface and user experience are more intuitive for users.
- Reviewers mention that Google Analytics has a lower score of 7.5 for Quality of Support, which can be a concern for users needing assistance. In contrast, Oracle Infinity scores 8.7, indicating a more favorable perception of its customer support services.
- Users say that Google Analytics provides a solid Dashboard experience with a score of 8.8, allowing for effective data visualization. However, Oracle Infinity's score of 7.7 suggests that its dashboard features may not be as user-friendly or comprehensive, leading to a less satisfying experience.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableOracle Infinity
No pricing availableFree Trial
Google Analytics
No trial information availableOracle Infinity
No trial information availableRatings
Meets Requirements
9.0
5,496
8.8
19
Ease of Use
7.8
5,526
8.4
19
Ease of Setup
7.9
2,730
8.3
8
Ease of Admin
8.2
2,598
8.3
6
Quality of Support
7.5
4,573
8.8
18
Has the product been a good partner in doing business?
8.3
2,380
9.0
7
Product Direction (% positive)
8.5
5,373
9.3
17
Features by Category
Metrics
9.0
4005
8.5
10
8.7
3987
8.3
10
8.7
3927
8.5
10
8.6
3609
8.3
9
8.4
3379
8.5
8
8.4
3587
8.5
10
8.5
3634
8.3
9
8.6
3699
8.7
9
8.2
3290
8.0
10
Reporting
Feature Not Available
9.2
10
8.5
3534
8.1
9
8.2
3246
8.3
9
8.4
3488
8.5
8
8.5
3428
8.5
9
8.3
3106
7.2
9
8.5
3650
7.7
10
Other
8.5
3674
8.1
9
8.5
3491
8.5
9
8.3
3282
8.8
10
8.7
3421
8.8
8
8.5
2692
9.2
8
8.0
2419
8.1
8
8.2
2794
8.0
10
Agentic AI - Digital Analytics
7.8
80
Not enough data
8.0
81
Not enough data
7.7
80
Not enough data
8.4
84
Not enough data
Administration
8.5
2614
8.2
10
8.2
2325
8.0
10
8.9
3451
9.8
9
8.9
3559
9.6
9
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1173
Not enough data
8.8
1132
Not enough data
9.1
1145
Not enough data
Tracking & Reporting
8.6
1017
Not enough data
8.9
1161
Not enough data
8.5
1066
Not enough data
8.9
1175
Not enough data
8.7
1119
Not enough data
8.6
1094
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.2
12
Not enough data
9.2
12
Not enough data
Data as a Service
9.3
12
Not enough data
8.9
12
Not enough data
9.4
12
Not enough data
9.0
12
Not enough data
Management
9.2
12
Not enough data
9.2
12
Not enough data
8.8
12
Not enough data
9.0
12
Not enough data
Tools
8.3
1122
Not enough data
8.9
1491
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1463
Not enough data
8.9
1496
Not enough data
8.9
1497
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Oracle Infinity are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Oracle Infinity is categorized as Personalization Engines
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Infinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
22.2%
Information Technology and Services
11.1%
Financial Services
7.4%
Education Management
7.4%
Computer Software
7.4%
Other
44.4%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Oracle Infinity has no discussions with answers
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