Compare Google Analytics and Oracle Infinity 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (40.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,669)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsOracle Infinity
Star Rating
(29)4.3 out of 5
Market Segments
Small-Business (40.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Oracle InfinitySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor metrics such as age, gender, and landing pages. This depth of information is often highlighted as a significant advantage over competitors, making it a preferred choice for businesses seeking detailed insights.
- Users say that Oracle Infinity offers a structured approach that helps keep companies organized. Its ease of use and implementation are frequently praised, with many finding it straightforward to navigate and effective for quick decision-making, which can be particularly beneficial for smaller teams.
- According to verified reviews, Google Analytics has a higher overall satisfaction score, reflecting its robust features and user-friendly interface. Reviewers appreciate its low latency and deep research capabilities, which enhance analytical tasks and improve workflow efficiency.
- Reviewers mention that while Oracle Infinity is easy to understand and integrates well with other tools, it may not provide the same level of detailed analytics as Google Analytics. Users have noted that while it simplifies data interpretation, it sometimes lacks the depth that more complex analytics tasks require.
- G2 reviewers highlight that Google Analytics has a significant advantage in terms of recent user feedback, with a much higher volume of reviews indicating a more active user base. This suggests that users are consistently engaging with the platform and finding value in its offerings.
- Users report that Oracle Infinity shines in its quality of support, receiving high marks for customer service. This can be a crucial factor for businesses that prioritize assistance and guidance during implementation and ongoing use, making it a strong contender for those who value support over extensive features.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableOracle Infinity
No pricing availableFree Trial
Google Analytics
No trial information availableOracle Infinity
No trial information availableRatings
Meets Requirements
9.0
5,542
8.8
19
Ease of Use
7.8
5,577
8.4
19
Ease of Setup
8.0
2,781
8.3
8
Ease of Admin
8.3
2,616
8.3
6
Quality of Support
7.5
4,612
8.8
18
Has the product been a good partner in doing business?
8.3
2,396
9.0
7
Product Direction (% positive)
8.5
5,421
9.3
17
Features by Category
Metrics
9.0
4038
8.5
10
8.8
4011
8.3
10
8.7
3940
8.5
10
8.6
3620
8.3
9
8.4
3394
8.5
8
8.4
3597
8.5
10
8.5
3644
8.3
9
8.6
3722
8.7
9
8.2
3307
8.0
10
Reporting
Feature Not Available
9.2
10
8.5
3547
8.1
9
8.2
3255
8.3
9
8.4
3500
8.5
8
8.5
3435
8.5
9
8.3
3114
7.2
9
8.5
3672
7.7
10
Other
8.5
3693
8.1
9
8.5
3499
8.5
9
8.3
3291
8.8
10
8.7
3443
8.8
8
8.5
2701
9.2
8
8.0
2426
8.1
8
8.2
2802
8.0
10
Agentic AI - Digital Analytics
7.7
85
Not enough data
8.0
86
Not enough data
7.7
85
Not enough data
8.4
92
Not enough data
Administration
8.5
2630
8.2
10
8.2
2334
8.0
10
8.9
3462
9.8
9
8.9
3566
9.6
9
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Oracle Infinity are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Oracle Infinity is categorized as Personalization Engines
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Infinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Marketing and Advertising
22.2%
Information Technology and Services
11.1%
Financial Services
7.4%
Education Management
7.4%
Computer Software
7.4%
Other
44.4%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Oracle Infinity has no discussions with answers
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