Oracle Demantra Features

Ability to create plans for different types of trade promotions.

Create and monitor trade promotion campaigns.

Manage the financial resources used for trade promotion management.

Align campaigns and trade promotions with the brand strategy of the company.

Create and compare trade promotion scenarios to estimate their impact on sales.

Provide suggestions to improve trade promotion campaigns and planning.

Users can quickly adjust trade promotions based on alerts and recommendations.

Support data harmonization and integration with systems such as POS, ERP, and syndicated data

Automate post promotion event analysis and align with the sales strategy of the company

Provide recommendations to make promotions more efficient and increase sales

Create what if scenarios to estimate the impact of various types of promotions

Track lost sales and identify the causes per campaign or product family.

Analyse return on investment for different types of trade promotion campaigns.

Identify future internal and external changes that may impact trade promotion.

Analyzes aggregated supply chain and shipping data to gain predictive insight

Monitors and tracks the physical status of goods and materials

Aggregates and centralizes data regarding product movement, materials management, and financial information

Generates reports that identify KPIs and other relevant metrics

Provides users with automated reports and dashboards on all demand plans, and forecast KPIs

Allows users to perform ABC and XYZ analyses and assess forecastability with rules adjustable by business users.

Allows users to forecast the demand impact of events such as new product launches product up-gradation, pricing, rebates, marketing activities, product discontinuation

Allows users to create simulation scenarios with factors such as changed pricing

Allows users to pull historical data in order to more accurately predict future demand

Ensure campaigns are alligned with corporate goals.

Ability to execute trade promotion managment campaigns.

Track both results and financial resources allocated for campaigns.

Identify lost opportunities

Ensure campaigns align with merchandising strategy.

Improve collaboration with retailers for further promotions,

Analyze ROI of retail promotions.

Ability to identify KPIs of campaigns

Increase revenue through analytics-based marketing.

Provides comprehensive visibility and oversight into supply chain operations

Provides inventory scheduling and inventory management functionalities

Provides employee scheduling and employee management functionalities

Automates the tracking and recording of activities within the entire supply chain lifecycle

Allows users to integrate their demand planning software with ERP and SCM software

Allows multiple users to simultaneously input thier data online, offline or remotely

Allows multiple stakeholders into planning data for increased visibility

Allows users to have multi-tier visibility into current stock and purchase orders

Provides users with a planning dahsboard for real-time data

Allows users to ensure production capacity meets demand

Allows users to conduct demand planning for seasonal and intermittent demand

Allows users to tailor demand planning by business function including sales and marketing

Allows users to customize demand planning that take all data on particular goals into consideration.

The system automatically accounts for data related to consumer demand and any planned network changes.

Allows users to automate routine steps for demand planning or data preparation