--- title: Optmyzr Reviews meta_title: 'Optmyzr Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 138 reviews by the users' company size, role or industry to find out how Optmyzr works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 138 scale: '5' date_modified: '2026-08-08' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Optmyzr Reviews **Vendor:** Optmyzr **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.7/5.0 **Total Reviews:** 138 ## About Optmyzr Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month. ## Optmyzr Pros & Cons **What users like:** - Users value the **seamless integration** of Optmyzr in campaign management, enhancing efficiency and optimizing Google Ads performance. (2 reviews) - Users praise the **automation features** of Optmyzr for enhancing efficiency and significantly reducing manual workload. (2 reviews) - Users commend Optmyzr for its **exceptional efficiency** , significantly saving time and enhancing campaign management processes. (2 reviews) - Users highlight how Optmyzr's **automation features** enhance efficiency, saving significant time and improving overall campaign management. (2 reviews) - Users value the **efficient optimization algorithms** of Optmyzr, greatly enhancing productivity and campaign performance management. (2 reviews) - Users appreciate the **time-saving capabilities** of Optmyzr, significantly reducing weekly workload and enhancing efficiency in managing Google Ads. (2 reviews) - Campaign Management (1 reviews) - Users praise the **immediate and effective customer support** of Optmyzr, highlighting its responsiveness and problem-solving skills. (1 reviews) - Dashboard Usability (1 reviews) - Users appreciate the **time-saving insights and optimization tools** of Optmyzr, enhancing efficiency and user experience significantly. (1 reviews) **What users dislike:** - Users find the **report design customisation limited** , hindering the presentation of insights and branding flexibility. (2 reviews) - Users find the **budget management tool requires time to learn** , impacting initial ease of use. (1 reviews) - Users are frustrated by the **inadequate search functionality** , limiting their ability to sift through or exclude data effectively. (1 reviews) - Users note a steep **learning curve** with Optmyzr, requiring time to fully grasp its budget management features. (1 reviews) - Users find the **limited control over report design** restricts customization and brand alignment for client presentations. (1 reviews) - Limited Customization (1 reviews) - Limited Reporting (1 reviews) - Poor Reporting (1 reviews) - Users find the **poor search functionality** limiting, wishing for more options to refine and exclude data. (1 reviews) ## Optmyzr Reviews ### 1. Fantastic All Round Software **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** Shopping Campaign Builder & Product Group Refresher **What do you dislike about Optmyzr?** Sometimes it can be buggy but a quick refresh deals with most issues **Recommendations to others considering Optmyzr:** Speak to the team about any custom requirements or workflows you need, it's either usually on their road map or they will try and make it for you **What problems is Optmyzr solving and how is that benefiting you?** I used to spend hours building complicated Google Shopping structures, this has literally saved me 100s of hours. Also the auto alerts have saved me from countless billing issues i wouldn't have been aware of until it was too late ### 2. It provides easy to understand insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** I like the optimizations section which allows us to make changes that positively effect the campaign. **What do you dislike about Optmyzr?** Since we manage accounts on Bing and Google, it can be confusing switching platforms since not all pages for Google are available for Bing. I also wish i didn't have to go back "home" to be able to switch platforms. **Recommendations to others considering Optmyzr:** Make it easier to switch between platforms. Also, increase the features we can use for Bing. **What problems is Optmyzr solving and how is that benefiting you?** This saves times to see high level changes. ### 3. Helpful! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Optmyzr?** The way it simplifies finding outliers. How the tools seem to offer more insight than I would find on my own review of the account. It's extremely helpful. **What do you dislike about Optmyzr?** No FB ad support. More customization of graphs. More tools to help present progress to clients. Great tool for analysis, but lacking in helping talk performance and story. I wish the budget tool was more exacting on budgeted spend. **What problems is Optmyzr solving and how is that benefiting you?** Helping fix errors of accounts I take over. Faster optimizations. Budget improvements. ### 4. Scaling Ads Effectively **Rating:** 4.0/5.0 stars **Reviewed by:** Jenny S. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Optmyzr?** Optmyzr gets the tools in regards to handling the research accounts that are paid at our advertising service we adore. It helps us require an audit strategy to produce changes or to make simple wins in a customer account. We love the assortment, and we love the service we get from your Optmyzr team. **What do you dislike about Optmyzr?** This is 1 program. I wish we could examine Facebook Ads or Bing Ads having the Optmyzr level of detail, so I am hoping they permit us to use their toolset and expand in these markets. **Recommendations to others considering Optmyzr:** Ensure to utilizing it, that you will require this solution and will devote time. Should you have to make modifications that are automatic to your account, it helps. Our difficulty is that optimization is not the issue for us in the present time, as we ought to, and we do not get too much usage from it. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr helps our PPC reports are managed by us on Google Search Advertisements onto also a much more basis along with a basis. Their workouts assist while saving us the time we'd waste doing precisely the very same tasks; our staff remain on track with accounts care. Additionally, their service is outstanding! Where I'd create two distinct programs for my advertisements, I had been with a problem in my workouts. Then when I had been using their instrument in my workouts to readjust these programs based on clicks, conversions, etc. I was just able to perform one before it'd send me with my next undertaking. We would like to have your comments!" Plus, they'd solved my problem. I couldn't believe it! ### 5. Wonderful and Insightful Time Saver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** I really enjoy the ability to see what would take lots of spreadsheet work in about 15 seconds (or less) through filters I define. It's wonderful to have an entire list of keywords I need to focus on or adjustments that need to be made without having to sort, download, upload to Google sheets, sort more, define, and then adjust by hand. When time is money, this is a product you need if you are doing PPC. **What do you dislike about Optmyzr?** I do wish there were additional reporting items that could be pulled from Analytics, but other than that there is very little I feel is missing. **What problems is Optmyzr solving and how is that benefiting you?** We're making money, yo! It's a helpful tool to manage SEM ### 6. First I Judged It. Then I Bought It. **Rating:** 5.0/5.0 stars **Reviewed by:** Dave D. | Head of SEO/GEO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** My favorite function is simply the visualizations. It makes data easy to digest and easy to share with clients. **What do you dislike about Optmyzr?** Nothing really. It's a good tool that does what it's supposed to. **What problems is Optmyzr solving and how is that benefiting you?** While I still have to/want to get in the weeds with Google and Bing Ads, the scripts and interface save a lot of time on the day-to-day and mundane tasks and speed up some of the processes with isolating areas of issue. ### 7. Optmyzr A Must Have For PPC management **Rating:** 5.0/5.0 stars **Reviewed by:** Emmanuel M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2020 **What do you like best about Optmyzr?** The ease of use and time saved. We're saving hundreds of hours a month as a company using Optmyzr **What do you dislike about Optmyzr?** Automated day parting would be nice. It would be a huge time saver. **What problems is Optmyzr solving and how is that benefiting you?** The bid rule engine and it's amazing customization ability has been a life saver for our agency. We've seen massive growth with the bid rule engine in TCV and conversions for clients. ### 8. The gap between basic management and advanced management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** The rule engine and the other tools whereby I choose what changes are made. **What do you dislike about Optmyzr?** Very little admittedly, the features they have are exactly what I need. **Recommendations to others considering Optmyzr:** If you don't want to be completely handheld but also don't want to have control, Optmyzr is the best choice. **What problems is Optmyzr solving and how is that benefiting you?** Made managing large PPC clients very easy. I can be confident in managing multiple clients without being worried of overworking. ### 9. One of my few "must have" tools for PPC **Rating:** 5.0/5.0 stars **Reviewed by:** Brent B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Optmyzr?** Optmyzr save me loads of time with PPC management. It also prevents mistakes. **What do you dislike about Optmyzr?** The client reporting feature could use a lot of improvement. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr allows me to automate common tasks such as bid and budget management. It allows us to quickly complete our weekly and monthly PPC optimizations, and adts as a safety net to prevent us from overspending on client accounts. ### 10. It is like having another fulltime employee on my team **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen M. | Founder & CMO, Search Marketing Strategist & Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** The most helpful tool for me is the multi account reporting. It saves hours of typing reports each month. **What do you dislike about Optmyzr?** Like all other companies, they have growing pains, but the support team is incredibly helpful and accommodating. **What problems is Optmyzr solving and how is that benefiting you?** I'm a control freak, I don't want anyone else touching my accounts. I use Optmyzr to help me do the work of two, alone. ### 11. Optmyzr is a game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Optmyzr?** The quick insights, alerts, and suggestions. **What do you dislike about Optmyzr?** There isn't really anything I dislike about Optmyzr. **Recommendations to others considering Optmyzr:** Don't waste your time on competitor softwares, everything you need is in one place with Optmyzr. **What problems is Optmyzr solving and how is that benefiting you?** We are a small agency and time is incredibly important. With Optmyzr we are able to easily keep on top of accounts and save time with regular maintenance tasks. ### 12. Always on top of their game **Rating:** 5.0/5.0 stars **Reviewed by:** Joeri B. | Online Marketeer / Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** The guys at Optmyzr always come up with new features and respond very quickly to questions and requests **What do you dislike about Optmyzr?** For us there are almost too much features **Recommendations to others considering Optmyzr:** If you hate automation in Google Ads, you will love Optmyzr **What problems is Optmyzr solving and how is that benefiting you?** We use Optmyzr as a back up for optimizing Google Ads and making time consuming tasks taking less time ### 13. Easy to Use Tool With Useful Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2020 **What do you like best about Optmyzr?** Offers quick, one-click suggestions to improve performance. Has a really useful N-gram tool I use very frequently to find costly phrases I can shut off. Ad analysis tool is also very cool, as it analyzes specific pieces of copy rather than an ad as a whole. Makes writing new ads based on performance much more granular. **What do you dislike about Optmyzr?** Sometimes suggestions do not apply to the overall goals of the account. **Recommendations to others considering Optmyzr:** Has some pretty useful tools you cannot access elsewhere. **What problems is Optmyzr solving and how is that benefiting you?** I am able to see areas of opportunity pretty easily at a high level. ### 14. Fantastic Tools That Have Helped Improve Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Chris H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Optmyzr?** The shopping campaign builder and bid by attribute features. **What do you dislike about Optmyzr?** I dislike the support system. I would prefer a phone number that we could use to contact directly **Recommendations to others considering Optmyzr:** Go for it. It is a fantastic tool that saves time and money. **What problems is Optmyzr solving and how is that benefiting you?** Streamlining campaign creation and bidding to fully utilise the time of my staff. ### 15. Game Changing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** I appreciate the automation, easy to use scripts and rules. and the new way they present the data to you. The reporting is great and easy to use, and nice to share. **What do you dislike about Optmyzr?** There's not too much I don't like. I feel it could be overwhelming for non-technical people with all the options but it's important to have them. **Recommendations to others considering Optmyzr:** Make sure you explore all the tools you have in the interface, it's great information! **What problems is Optmyzr solving and how is that benefiting you?** Automating when new stock comes in and removing keywords and ads of stock that's sold. ### 16. A great tool for managing Google Ads accounts **Rating:** 3.5/5.0 stars **Reviewed by:** Toni L. | Responsable Cuentas Google AdWords, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** Ease of management and time saving. The customer service is very good. **What do you dislike about Optmyzr?** The price is too expensive for small agencies like mine. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr has helped me in managing my clients' accounts. It has given me more time for other tasks. ### 17. Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** I love that we can easily provide metrics for all the different platforms for each client. **What do you dislike about Optmyzr?** I wish some of the formating was easier. **Recommendations to others considering Optmyzr:** It is definitely worth a trial. **What problems is Optmyzr solving and how is that benefiting you?** We have found the different tools were helpful to optimize our accounts. (eg, PPC Audit, Rule Engine, etc) ### 18. Greaet Service That Saves a Lot Of Time! **Rating:** 5.0/5.0 stars **Reviewed by:** Barak S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2020 **What do you like best about Optmyzr?** Fast tools that make easy a/b result check, quick optimisation tools for my account, monthly reports. **What do you dislike about Optmyzr?** In the old version it was faster. The reports Not easy enough to edit. **What problems is Optmyzr solving and how is that benefiting you?** I"m saving a lot of time, I can run more ads account. ### 19. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Francois R. | co-Founder & Senior Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** Keyword Lasso / AB Tests / Easy dashboard **What do you dislike about Optmyzr?** It would be great to have other platforms like facebook ads on the reporting tool. **What problems is Optmyzr solving and how is that benefiting you?** AB Tests made easy / Easy dashboard allows to have a clear vision of the daily results ### 20. Its a great time saving tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** To quickly get insights that matter. That I can filter KPI's so that they really suit my clients goals. I love the optimization tools for being so user friendly and smart with its suggestions. **What do you dislike about Optmyzr?** Nothing that i can come up with right now. **Recommendations to others considering Optmyzr:** Its a great time saving tool for digital marketers within Search engine marketing. **What problems is Optmyzr solving and how is that benefiting you?** Optimizations: Hour of week, device, manage shopping bids, negative keyword ideas and many more! Insights: Mainly Audits and Quality Score tracker. ### 21. Great software - Saves you loads of time & money **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2020 **What do you like best about Optmyzr?** Ease of use. One click reporting and its indepth **What do you dislike about Optmyzr?** nothing at the moment the software is well priced and easy to use. **Recommendations to others considering Optmyzr:** good value and easy to use **What problems is Optmyzr solving and how is that benefiting you?** Reporting is an easy setup and in-depth. ### 22. Great product for experienced SEM managers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Optmyzr?** everything you need is built-in to the platform and easy to implement in your accounts **What do you dislike about Optmyzr?** they offer no implementation assistance. truly a self-service platform **What problems is Optmyzr solving and how is that benefiting you?** Account efficiency and tracking changes over time ### 23. Optmyr offers awesome Paid Search tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Optmyzr?** I like the PPC Investigator, Audits and the many optimization tools. There are also many scripts that can be helpful. The support is great and new services are added frequently. If you're involved in Paid Search you owe it to yourself to check out Optmyr. **What do you dislike about Optmyzr?** Nothing I had no issues with using Oprmyr **Recommendations to others considering Optmyzr:** Give it a try it's been very useful for my team **What problems is Optmyzr solving and how is that benefiting you?** Better PPC management, reporting and optimization. ### 24. Great tool for PPC **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Optmyzr?** It helps me to improve my PPC accounts for my clients and obtain the best results. **What do you dislike about Optmyzr?** Sometimes the features are a little hard to understand them, but the calls with the support team make us to understand better those features. **Recommendations to others considering Optmyzr:** Great Tool **What problems is Optmyzr solving and how is that benefiting you?** I'm creating automatic rules for my accounts, I'm filtering out irrelevant traffic in order to get better TCPA. ### 25. Great tool for reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** It's very easy to create, generate and automate custom reports for Google Ads, both search and display, and Facebook Ads **What do you dislike about Optmyzr?** Some platforms are not integrated yet (D&V 360) **What problems is Optmyzr solving and how is that benefiting you?** Automatic reports sent to clients ### 26. Quickly Audit and Improve Your Ads Accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2019 **What do you like best about Optmyzr?** I love the Optmyzer Express tool. It is a quick and easy way to make a daily account check and improve the ways that we are using certain bidding structures. It also suggests ways to improve keyword scores and bids. **What do you dislike about Optmyzr?** Some features aren't clear on why you should use them. There are a TON of features and I would love to see what they could do to improve my results, but I feel like I only know about them when they are new and an email comes out to tell me about it. I wish there was a way for me to see what is available and suggested for my account. **What problems is Optmyzr solving and how is that benefiting you?** It saves a ton of time when you are looking for an overall/aerial view of ways to improve an account's performance. I really like the new feature of A/B testing for ads. It is a great way to add to the work I already do by clearly showing me what is and is not working for the account. It helps me spot trends that I can continue to look into on my own and one of the features even shows what is attributed to each of the KPIs. ### 27. Cool features, can simplify some PPC tasks **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Optmyzr?** As a PPC manger some tasks like SQR can become mundane, optmyzr has many scripts which simplify this and other tasks. **What do you dislike about Optmyzr?** The pricing is a little high and the features are a lot more limited than you’re led to believe. Bing tools often do not work, google ads always works though. **What problems is Optmyzr solving and how is that benefiting you?** Bing ads tools take forever to load and often do not work, customers service responds quickly but they should fix these bugs before rolling out bing features. ### 28. Awesome features that will make any ppc manager's life easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Optmyzr?** I really like the constant updates the platform gets. I feel like there is a new feature every other week and its always looking to make our lives at the agency a lot easier. There is some work that would take us weeks to do manually, but with the help of optmyzr we get to do it in a week. **What do you dislike about Optmyzr?** The only thing i really dislike is that when making bid adjustments, it can get confusing when it comes down to read the % on the bid adjustments **Recommendations to others considering Optmyzr:** Try it out and you'll immediately see how the benefits of using Optmyzr **What problems is Optmyzr solving and how is that benefiting you?** Manual work is the biggest problem we've solved with Optmzry. There are a lot of things that would take us days, weeks and even months to work on if we did it manually. ### 29. Saves me a ton of time **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher D. | Paid Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Optmyzr?** Very clean interface makes it easy to understand right out the box. **What do you dislike about Optmyzr?** As of yet, there are no issues that I have come across. **Recommendations to others considering Optmyzr:** Get on their free trial to see if it's something you like. I would say you'll be sold the first day. **What problems is Optmyzr solving and how is that benefiting you?** Handling multiple accounts in Adwords was very time consuming and this helped cut my time in half. I tried Wordstream but I find this to be more cost effective. ### 30. Great for Managing Large Accounts and Doing Grunt Work **Rating:** 4.5/5.0 stars **Reviewed by:** Josh K. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2017 **What do you like best about Optmyzr?** I love the keyword and bid tools, but the reporting function has kept me coming back. Clients love the detailed reporting. **What do you dislike about Optmyzr?** Not much help with the display campaigns and the suggestions for keywords could be a little better. The features to create new ad groups out of keywords could be less hidden and more easily accessible. **Recommendations to others considering Optmyzr:** Try other solutions but you won't find others like this one. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr allows me to focus on the higher level issues with managing an AdWords account. Rather than hunting around trying to find low performing keywords or ads, or under budget bids, the software tells me where adjustments need to be made. It's saved me hundreds of hours. ### 31. Excellent tool for AdWords optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Enrique C. | Director Operaciones. Consultor Marketing Online SEO SEM Adwords Bing Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2017 **What do you like best about Optmyzr?** Time saving. A lot of options to optimyze campaigns (ads, bids, keywords, quality score...). The tool is in continous improvement. It supports shopping campaigns creation. Very interesting too some enhanced adwords scripts. **What do you dislike about Optmyzr?** The tool is quite expensive. "Regular" plan costs $249/month. Pro costs $499/month. There are discounts (10%) for 6 months payment. **Recommendations to others considering Optmyzr:** Agencies that manages some powerful accounts should consider trying Optmyzr **What problems is Optmyzr solving and how is that benefiting you?** Mainly doing some optimizations in less time and in an easier way than using the standard AdWords interface. Helps managers improve productivity. ### 32. Great Tool - Makes Life as a PPCer 10x Easier **Rating:** 5.0/5.0 stars **Reviewed by:** PJ S. | Associate Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2016 **What do you like best about Optmyzr?** Optmyzr tracks quality score over time - something that Google doesn't do. I've found it useful for both identifying low hanging fruit and also aggregating data for more thorough analysis that would take me significantly longer. **What do you dislike about Optmyzr?** The tool is constantly rolling out new features - I wish they explained them a bit more. **Recommendations to others considering Optmyzr:** I would highly recommend this tool. Optmyzr's founder Frederick Vallaeys is a real thought leader in the PPC industry, and he has this tool going in the right direction. My favorite part about this tool is that it isn't one that claims to make decisions for you - but instead provides you with the insights that you need to make the correct decision for your business. It is a bit pricey, but if you are serious about PPC, this tool is definitely for you. **What problems is Optmyzr solving and how is that benefiting you?** With hundreds of ad groups running in our account, Optmyzer has helped me easily identify A/B test winners that are statistically significant. Just set the confidence level you want (i.e. 95%), and it automatically pulls all ads from ad groups with 2+ ads that have a statistically significant difference. You can then pause all the losing ads at once, with a single click. ### 33. A Ton of Great Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2017 **What do you like best about Optmyzr?** The amount of insights it provides that Google AdWords does not. Tons of data to sort through that will help you make better optimizations for your accounts that help deliver results. **What do you dislike about Optmyzr?** Can be overwhelming at first with the amount of possibilities. Stay patient and take your time sorting through everything bit by bit. **What problems is Optmyzr solving and how is that benefiting you?** Generating more leads for our sales team and partner community. Optmyzer helps tells me where I'm getting the most leads from at the best cost, when I'm getting those leads, and what my audience converts with most. ### 34. Streamlined PPC Management **Rating:** 4.5/5.0 stars **Reviewed by:** Pascal I. | Paid Media Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2016 **What do you like best about Optmyzr?** Automated analysis using top KPIs from daily PPC management. Eliminates the need to export workbooks to Excel for data analysis. Cuts PPC management time in half. **What do you dislike about Optmyzr?** No paid social integration yet: focus entirely on search. Ad scheduling through the platform not readily available. **Recommendations to others considering Optmyzr:** Set up a demo with the sales team, they will show you all the good stuff. **What problems is Optmyzr solving and how is that benefiting you?** PPC ongoing management and execution can take up to 5-20 hours/week per account. If you're using the AdWords and Bing Ads UI for this, you're wasting time waiting for screens to load, changes to take, and worksheets to give you the data viz you need. Optmyzr not only automates a lot of the tedium of PPC management, but provides nice data visualization for client facing communication. ### 35. Easy to use tool with turn key optimizations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2016 **What do you like best about Optmyzr?** I like the ease of use and how fast you can apply the recommendations. The interface is easy to use. One click optimizations are very nice. **What do you dislike about Optmyzr?** Because we have such a large account, I know I still need to manually review all the recommended optimizations. Because of that, unfortunately I don't use it as much as I should. It's scary to make broad sweeping changes to the whole account without knowing exactly what is happening. I would be nice to have some labelling capabilities and run a test and control group for changes so it will make us feel comfortable with changes. **Recommendations to others considering Optmyzr:** Make sure you will really need this product and will dedicate time to using it. It's super useful if you need to make automated changes to your account. Our problem is that optimization isn't the problem for us at the moment and unfortunately we don't get as much of use out of it as we should. **What problems is Optmyzr solving and how is that benefiting you?** We are trying to manage a very large account with very few people. Automation is the only way to do it. Right now growing the account is still a key priority so optimization sometimes takes a backseat to growth. We've enjoyed the platform for being able to easily make changes such as keyword deduping and other one click optimizations. ### 36. Not all inclusive bid management, but not trying to be **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan G. | Search Engine Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2017 **What do you like best about Optmyzr?** I like the one touch optimizations, the account workouts, pre-made scripts that are easy to plug into adwords. **What do you dislike about Optmyzr?** Tend to favor Google in terms of features. Bing missing out on some popular features. **Recommendations to others considering Optmyzr:** roll out all features to all search engine. **What problems is Optmyzr solving and how is that benefiting you?** Managing time and being efficient with our resources. ### 37. adwords optimization automation and scale-up **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | Product Manager - SEO|SEM, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2016 **What do you like best about Optmyzr?** advanced automation potential. Library of extremely useful scripts, optimization rule sets, etc. **What do you dislike about Optmyzr?** nothing, really. This is an excellent tool. It is priced appropriately and the automation options will shave hours upon hours off your weekly workflow. **Recommendations to others considering Optmyzr:** the customer support is amazing. Fredrick, the founder and developer, listens to customer needs and adapts his platform with lightning speed to address concerns. It is a fantastic tool. **What problems is Optmyzr solving and how is that benefiting you?** large-scale adwords and bing ad center optimization ### 38. Optmyzer is a true time-saver **Rating:** 4.5/5.0 stars **Reviewed by:** Tim M. | Digital Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2016 **What do you like best about Optmyzr?** One-click optimizations and plug-and-play reporting is incredible. **What do you dislike about Optmyzr?** I wish I could combine platforms into my reporting. Most of my clients run campaigns on AdWords and Bing, but I have to run separate reports for each account. **Recommendations to others considering Optmyzr:** Must have if you're running multiple PPC accounts. Low cost is a huge plus! **What problems is Optmyzr solving and how is that benefiting you?** Online advertising and time management ## Optmyzr Discussions - [How come I often get no results in the rule enige?](https://www.g2.com/discussions/33456-how-come-i-often-get-no-results-in-the-rule-enige) - 1 comment, 1 upvote - [How can I better learn to use the Rule Enginge?](https://www.g2.com/discussions/30045-how-can-i-better-learn-to-use-the-rule-enginge) - 2 comments - [View Optmyzr pricing details and edition comparison](https://www.g2.com/products/optmyzr/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+07%3A30%3A49+-0500&secure%5Bsession_id%5D=cd936ee8-546c-47f1-b39d-fc0b76f00b7c&secure%5Btoken%5D=32c00b14624f39d5f630340783e87111eb0478bf52aa77198a009de0a57eb605&format=llm_user) ## Optmyzr Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Optmyzr Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Platform Interoperability** - Close Ecosystem API **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports - Click Tracking **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Additional Functionality** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Optmyzr Alternatives - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,939 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews)