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Compare Optimal and UserTesting 
Featured Products
At a Glance
Market Segments
Mid-Market (44.2% of reviews)
Enterprise (41.9% of reviews)
Entry-Level Pricing
$199.00 Per Month
Contact Us Per Year
Optimal
Star Rating
(47)4.3 out of 5
Market Segments
Mid-Market (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 2 pricing plansUserTesting
Star Rating
(785)4.4 out of 5
Market Segments
Enterprise (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Browse all 2 pricing plansOptimal vs UserTesting
When assessing the two solutions, reviewers found Optimal easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with UserTesting.
- Reviewers felt that UserTesting meets the needs of their business better than Optimal.
- When comparing quality of ongoing product support, reviewers felt that UserTesting is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimal over UserTesting.
Pricing
Entry-Level Pricing
Optimal
Starter
$199.00
Per Month
Perfect for individuals to gather user insights. Unlimited users. Billed annually.
- Launch up to 5 studies per year
- Prototype testing
- Surveys
UserTesting
Team-based Unlimited
Contact Us
Per Year
With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery
Free Trial
Optimal
Free Trial is available
UserTesting
Free Trial is available
Ratings
Meets Requirements
8.2
36
8.6
599
Ease of Use
8.8
36
8.4
630
Ease of Setup
8.7
30
8.6
295
Ease of Admin
8.6
11
8.7
231
Quality of Support
8.5
26
9.0
522
Has the product been a good partner in doing business?
8.9
9
8.8
226
Product Direction (% positive)
8.4
37
8.1
589
Features by Category
User Response Methods
8.3
33
7.5
317
|
Verified
5.9
28
8.7
374
|
Verified
5.8
28
8.7
296
|
Verified
5.1
28
7.1
182
|
Verified
7.2
31
8.2
351
|
Verified
Participant Selection
4.6
17
7.4
126
4.9
17
5.5
81
5.1
27
6.9
107
5.0
30
8.1
374
|
Verified
Insights
8.5
35
7.7
344
|
Verified
7.4
33
7.7
312
|
Verified
8.2
33
7.4
312
|
Verified
Generative AI
5.5
28
6.6
83
Feedback Source
Not enough data
8.0
114
Not enough data
8.4
131
Not enough data
8.4
131
Not enough data
7.7
83
Not enough data
8.3
155
Feedback Management
Not enough data
7.7
144
Not enough data
7.7
159
Not enough data
8.2
176
Not enough data
8.2
162
Insights
Not enough data
Feature Not Available
Not enough data
7.3
162
Not enough data
7.7
173
Agentic AI - Demo Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
6.8
20
Not enough data
6.7
19
Not enough data
6.8
18
Not enough data
Feature Not Available
Customization
Not enough data
6.9
18
Not enough data
6.2
17
Not enough data
6.2
18
Not enough data
5.8
17
Generative AI
Not enough data
Feature Not Available
Not enough data
7.3
19
Agentic AI - Experience Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
6.1
22
Not enough data
7.9
24
Not enough data
6.5
22
Not enough data
6.5
24
Survey Customization
Not enough data
6.0
25
Not enough data
5.8
24
Not enough data
6.5
24
Not enough data
4.9
23
Survey Insights
Not enough data
6.3
24
Not enough data
Feature Not Available
Not enough data
7.1
24
Not enough data
6.8
24
Agentic AI - Survey
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
5.7
5
Not enough data
6.4
6
Survey Management
Not enough data
9.0
35
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.6
107
|
Verified
Not enough data
8.5
100
|
Verified
Process Management
Not enough data
8.0
102
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
82
|
Verified
Not enough data
Feature Not Available
System Management
Not enough data
8.8
89
|
Verified
Not enough data
9.2
15
|
Verified
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimal and UserTesting are categorized as Consumer Insights Platforms, User Research, Enterprise Feedback Management, and Survey
Unique Categories
Optimal is categorized as User Research Repositories
UserTesting is categorized as Consumer Video Feedback and Experience Management
Reviews
Reviewers' Company Size
Optimal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserTesting
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Design
18.6%
Higher Education
14.0%
Consumer Goods
7.0%
Computer Software
7.0%
Consulting
4.7%
Other
48.8%
Financial Services
10.4%
Computer Software
9.7%
Information Technology and Services
8.8%
Retail
6.5%
Consumer Goods
3.9%
Other
60.8%
Discussions
Optimal has no discussions with answers
Will you consider building out videos and demos for specific prospective users?
2 Comments
SG
The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. Read more
Can you send me documentation on how iterative product design feedback is better served with 5 inter
1 Comment
LB
Depends on whether you are looking for usability issues or quantitative results (i.e., benchmarking). Both are of value.Read more
Best Practices
1 Comment
LB
I agree and we've also had this as a barrier that we have not been able to solve. Wish it would use software that they normally use.Read more
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