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Compare Maze and Optimal 
Featured Products
At a Glance
Market Segments
Mid-Market (47.3% of reviews)
Mid-Market (44.2% of reviews)
Entry-Level Pricing
Free
$199.00 Per Month
Maze
Star Rating
(113)4.5 out of 5
Market Segments
Mid-Market (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 2 pricing plansOptimal
Star Rating
(47)4.3 out of 5
Market Segments
Mid-Market (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimal excels in providing robust research tools, particularly for card sorting and tree testing, with users praising its dynamic analysis capabilities and visual outputs that enhance the research process.
- Users say that Maze stands out for its seamless integration with design tools like Figma and Adobe XD, making it easy to test designs and prototypes before development, which is a significant advantage for teams focused on user experience.
- Reviewers mention that Optimal's prototyping capabilities are exceptional, with an intuitive setup that allows for quick validation of ideas, making it a preferred choice for those who prioritize rapid feedback on prototypes.
- According to verified reviews, Maze is noted for its user-friendly interface and powerful automated reporting features, which help teams generate insightful reports and make informed decisions based on user research data.
- G2 reviewers highlight that while Optimal has a higher number of recent reviews, indicating a more active user base, Maze maintains a slightly higher overall satisfaction rating, suggesting that users find it easier to implement and use on a day-to-day basis.
- Users report that both tools meet their requirements effectively, but Maze edges out in ease of setup and administration, with reviewers appreciating its straightforward onboarding process and support for various user research methods.
Pricing
Entry-Level Pricing
Maze
Free
Free
For individuals looking to kickstart usability testing, at no cost.
- 1 study per month
- 5 seats
- Pay-per use panel credits
Optimal
Starter
$199.00
Per Month
Perfect for individuals to gather user insights. Unlimited users. Billed annually.
- Launch up to 5 studies per year
- Prototype testing
- Surveys
Free Trial
Maze
Free Trial is available
Optimal
Free Trial is available
Ratings
Meets Requirements
8.1
79
8.2
36
Ease of Use
8.9
79
8.8
36
Ease of Setup
9.4
34
8.7
30
Ease of Admin
9.1
28
8.6
11
Quality of Support
8.7
64
8.5
26
Has the product been a good partner in doing business?
9.2
22
8.9
9
Product Direction (% positive)
8.4
66
8.4
37
Features by Category
User Response Methods
8.4
58
8.3
33
7.5
22
5.9
28
6.2
13
5.8
28
Feature Not Available
5.1
28
8.4
53
7.2
31
Participant Selection
7.6
37
4.6
17
Feature Not Available
4.9
17
7.6
12
5.1
27
7.1
32
5.0
30
Insights
8.2
57
8.5
35
8.2
47
7.4
33
7.8
44
8.2
33
Generative AI
6.8
11
5.5
28
Management
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Not enough data
Not enough data
Survey Management
9.7
10
Not enough data
8.5
8
Not enough data
9.3
10
Not enough data
8.0
10
Not enough data
Process Management
9.1
9
Not enough data
Feature Not Available
Not enough data
9.4
9
Not enough data
Feature Not Available
Not enough data
System Management
9.2
10
Not enough data
Feature Not Available
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Maze and Optimal are categorized as User Research, Enterprise Feedback Management, and User Research Repositories
Unique Categories
Maze has no unique categories
Optimal is categorized as Consumer Insights Platforms and Survey
Reviews
Reviewers' Company Size
Maze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Information Technology and Services
10.0%
Financial Services
10.0%
Design
9.1%
Transportation/Trucking/Railroad
3.6%
Other
53.6%
Design
18.6%
Higher Education
14.0%
Consumer Goods
7.0%
Computer Software
7.0%
Consulting
4.7%
Other
48.8%
Discussions
What is Maze software?
1 Comment
SJ
Maze is a software built to conduct unmoderated usability tests, with the possibility of including different types of questions beyond the usability test...Read more
Maze has no more discussions with answers
Optimal has no discussions with answers
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