--- title: Onalytica Reviews meta_title: 'Onalytica Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Onalytica works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 6 scale: '5' date_modified: '2026-07-12' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Onalytica Reviews **Vendor:** Onalytica **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 6 ## About Onalytica Founded in 2009, Onalytica specialises in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results. We work with Marketing, Communication, Digital & PR professionals to help configure bespoke influencer programmes so that they can better automate and streamline influencing activity as well as identify on-going engagement opportunities. ## Onalytica Reviews ### 1. Useful social media listening tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2021 **What do you like best about Onalytica?** It covers all the bases well. It's relatively easy to drill into conversations about a given topic and filter/stratify what's being said to obtain a deeper understanding. **What do you dislike about Onalytica?** The visual component (in terms of charts etc) isn't the flashiest/fanciest compared to other tools, but they're easy to understand a put into slide presentations for a wider audience. **Recommendations to others considering Onalytica:** Think about how advanced you need your toolkit to be. If you're just getting started at social media monitoring, then I'd recommend this product without heistation. If however you want something with more bells and whistles (i.e. more integrations), then you might want to consider something more sophisticated/expensive (e.g. radian6) **What problems is Onalytica solving and how is that benefiting you?** It's useful for doing pitches when you work for an agency. It enables you to present findings about a brand/company that the would-be client might not be aware of (especially if they don't really have a social media presence/in-house team). It's also handy if you work client-side and want to get into the nitty-gritty of what's being said about your company/service. ### 2. Great tool to tract **Rating:** 4.5/5.0 stars **Reviewed by:** Natasha U. | Marketing and Communications Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Onalytica?** Onalytica is a great that makes tracking influencer relationships simple. This data, that would typically be obscure and hard to track, is made easy with the tool. I love how you are able to input the influencers you are tracking and see the touchpoints between your company and them. The daily email feature makes interacting with influencers easy as an email comes straight to your inbox with top posts by them. It also makes it easy to maintain and track relationships you create with influencers. **What do you dislike about Onalytica?** Sometimes their influencers they serve up are not applicable or come up based on odd keyword - something that is hard to fix but with easy filtering through its an easy fix! **Recommendations to others considering Onalytica:** I am not sure if this is included or not but I highly recommend having a coach with Onalytica! Mine has been super helpful learning how to use the tool, reporting, evaluating influencers as well as making reports to present to executives. **What problems is Onalytica solving and how is that benefiting you?** The ability to track, identify and uncover otherwise hidden influencers makes it stand out from its competitors, and essentially does what I need solving the business problem of finding B2B Influencers. It can be difficult but Onalytica works to rank influencers by resonance and make sure that we are targeting the right ones. ### 3. Leading the way! **Rating:** 5.0/5.0 stars **Reviewed by:** sylvia j. | VP of Marketing, EMEA, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2018 **What do you like best about Onalytica?** Onalytica is creating the market as they go by educating prospects and customers with the art of the possible and then bring the data and analytics into the equation to bring the stories to life. Their client services team is super helpful. They are always questioning and looking for ways to help us with what we are trying to achieve. **What do you dislike about Onalytica?** Nothing so far. Our lack of time to focus on our influencer marketing program in general is slowing us down but the Onalytica have been super proactive to help move us along. **What problems is Onalytica solving and how is that benefiting you?** General awareness in the market. We now have a focused list of influencers for our target personas and industries and we are building a level of activity across channels throughout the year to help us amplify our brand. We are also starting to integrate demand generation into our program and a monthly dashboard we review to see if we are making progress. An additional benefit I hadn't counted on, but am very happy to see, is our sales team is getting involved so it's helping to build aligning internally as well. ### 4. A huge step forward for us and our clients **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Onalytica?** It's allowed us to add another layer to the work that we're doing for our clients, and encourage them to think beyond their traditional audiences. The rapid turn-around of insights from within the platforms has been invaluable, and allowed us to pull together relevant reports in a very short space of time. And the team who support us over there are brilliant. **What do you dislike about Onalytica?** It's a bit of a struggle to get to grips with at first, and it's not always that intuitive to use. **What problems is Onalytica solving and how is that benefiting you?** We're trying to help our clients navigate a world where the way we communicate is changing. Traditional media is no longer the only answer, and having an integrated approach to communications is absolutely vital. We've already seen clients broadening their horizons and engaging with individuals whom they previously would have discounted. ### 5. Onalytica - setting the precedent for Influencer Marketing era **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2018 **What do you like best about Onalytica?** Onalytica is more than a social media platform in a market that has become saturated. It stands out as a true method for engaging with Influencers and establishing an Influencer presence and strategy. The ability to identify and connect with those whose content and specializations is most relevant and salient in topic areas and within industries. It brings about a highly focused approach as the web experiences a shift in massive data and sources. Through their approach to organic engagement, there is differentiation among those who are purchasing followers or infiltrating channels with high volumes of canned or fake mediums. They also offer expert-led podcasts, blogs, and other curated content to help build communities as springboards for developing Influencer members. **What do you dislike about Onalytica?** The trial version is a bit too light. It offers a great way to try out the Discovery platform and build lists, but then you can't access it from there unless you export it. Still - it's compelling enough through user community, demo, and value proposition, especially after seeing the kinds of results it yields to be convincing to any serious content developers and those seeking to build thought leadership on a topic. **What problems is Onalytica solving and how is that benefiting you?** The ability to connect with the most salient topics in highly specialized areas, especially around emerging technologies is key in establishing any kind of leadership position. It fosters the ability to build collaborations across silos of institutions, organizations, independents, etc in coming together on a particular topic. It's an imperative as the pace of innovation, change, and massive amounts of information become available. Standard search and a lack of honing in on specifics like the overuse of the word, 'cloud' without any real differentiator will result in a lack of resonance. It can also lend credibility in expanding the audience across these various channels and further learning, development, and momentum in advancing innovations, build startup momentum, and increase the linkages between those with shared objectives. ### 6. Data Turned Useful **Rating:** 4.5/5.0 stars **Reviewed by:** Dee E. | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Onalytica?** Onalytica made it simple to just login and start collecting the information that I needed. Catered to my way of work style as well. **What do you dislike about Onalytica?** The intitial setup took some time but after a few minutes of tinkering was able to successfully get it up and running. **Recommendations to others considering Onalytica:** If you are looking to measure your footprint in social media Onalytica truly does help in this endeavor. **What problems is Onalytica solving and how is that benefiting you?** Lack of storage for my data/analysis of customers purchasing patterns. ## Onalytica Discussions - [Why is influencer marketing important?](https://www.g2.com/discussions/onalytica-why-is-influencer-marketing-important) - [Why is influencer marketing important?](https://www.g2.com/discussions/why-is-influencer-marketing-important) - [How influencer marketing works?](https://www.g2.com/discussions/how-influencer-marketing-works) - [What do influencers do?](https://www.g2.com/discussions/what-do-influencers-do) - [How much does Onalytica cost?](https://www.g2.com/discussions/how-much-does-onalytica-cost) - [View Onalytica pricing details and edition comparison](https://www.g2.com/products/onalytica/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-13+07%3A16%3A24+-0500&secure%5Bsession_id%5D=bc4ee846-239a-4d02-be98-391892258693&secure%5Btoken%5D=532005a345198645059c3bd83c9f80278ce01b9de2a081c8529c3fc2b35c8bdd&format=llm_user) ## Onalytica Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Onalytica Alternatives - [Traackr](https://www.g2.com/products/traackr/reviews) - 4.3/5.0 (373 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (554 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,312 reviews)