# What video metrics do Vidyard Consulting specialists use to help sales teams measure engagement effectiveness?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">"Engagement" gets used loosely enough in video reporting that I wanted to know what video metrics <a class="a a--md" elv="true" href="https://www.g2.com/categories/vidyard-consulting">Vidyard Consulting</a> specialists actually help sales teams measure for engagement effectiveness, for anyone still evaluating solutions.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/penguin-strategies/reviews"><strong>Penguin Strategies</strong></a><strong>:</strong> supports marketing automation and campaign performance evaluation, per G2's review research.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/revenue-river-instrumental-group/reviews"><strong>Instrumental Group</strong></a><strong>:</strong> helps teams align sales and marketing activity with transparent goal tracking.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/impact-branding-design/reviews"><strong>IMPACT Branding &amp; Design</strong></a><strong>:</strong> supports outreach improvement, with a reviewer noting real business impact from the approach.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Which metric actually correlated with pipeline movement for you, versus just looking good in a report?</p>

##### Post Metadata
- Posted at: 19 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

The vanity number is total views, it looks good in a report and predicts almost nothing on its own. What actually tends to track with pipeline movement is completion on the last stretch of the video, specifically whether someone watched through to wherever the ask or CTA sits, since a partial watch that drops off before that point isn&#39;t really engagement. The other signal that matters more than people expect is forwarding, a video getting passed to a second person inside the buying org is a much stronger indicator than the original viewer rewatching it themselves. And honestly the biggest lever isn&#39;t a video metric at all, it&#39;s how fast a rep follows up after getting the view notification, a quick follow-up while it&#39;s fresh correlates with movement more than anything you&#39;d measure about the video itself.

##### Comment Metadata
- Posted at: 18 days ago
- Author title: SEO Content Writer





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4