--- title: NOVACRM Reviews meta_title: 'NOVACRM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how NOVACRM works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 9 scale: '5' date_modified: '2026-11-08' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate ---

NOVACRM Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of NOVACRM, making property search and workflow seamless and efficient. (5 mentions)
Users value the task management features of NOVACRM for enhancing workflow efficiency and overall business management. (3 mentions)
Users value the AI automation and lead tracking features of NOVACRM for enhancing their real estate business efficiency. (2 mentions)
Users love the seamless integrations of NOVACRM, allowing easy access to various services in one platform. (2 mentions)
Users benefit from the AI automation and lead tracking features of NOVACRM, enhancing their real estate business efficiency. (2 mentions)
Users find that certain features have a steep learning curve, requiring time to master and fully understand. (2 mentions)
Users express concern over missing features, yet find the software adequate for their current needs. (1 mentions)

Top Pros or Advantages of NOVACRM

Top Cons or Disadvantages of NOVACRM

NOVACRM Reviews (9)

Reviews

NOVACRM Reviews (9)

4.8
9 reviews
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IA
Imran A.
Content and Lead Management
Small-Business (50 or fewer emp.)
"Good CRM for Real Estate Lead Management"
4.5/5
What do you like best about NOVACRM?

I liked the NOVACRM interface, first of all, it is easy to get to the features that are mostly used. You can see AVON AI at the top and I use it very often since its launch. I primarily use NOVACRM for lead management because it's time-saving for me. Features I like most -

- AVON AI - For AI Calling and Flyer designs

- Email Marketing - lead management, easy integration with Mailchimp

- People page - I can track all the communication with a specific contact or lead

- Batch texts - I can send mini texts to multiple leads simultaneously. Review collected by and hosted on G2.com.

What do you dislike about NOVACRM?

Some features are still pending and I'm waiting for them. However, my work is going smoothly with this software as of now. Review collected by and hosted on G2.com.

Beamish G.
BG
Beamish G.
Real Estate Broker
Small-Business (50 or fewer emp.)
"Best CRM for Realtors and Real Estate"
5/5
What do you like best about NOVACRM?

I like the AI automation and lead tracking features in NOVACRM as they help me respond faster and manage my real estate business better. Review collected by and hosted on G2.com.

What do you dislike about NOVACRM?

Some features require time to fully understand. Review collected by and hosted on G2.com.

France M.
FM
France M.
Associate Broker
"AI-Powered CRM Built For Real Estate"
5/5
What do you like best about NOVACRM?

Everything is organized in one place. Review collected by and hosted on G2.com.

What do you dislike about NOVACRM?

Some features take time to learn at first. Review collected by and hosted on G2.com.

SO
Silver O.
"Powerful functionality, climb the learning curve to fully enjoy the advantages."
4/5
What do you like best about NOVACRM?

I like the highly integrated functionality of NOVACRM, especially the convenience of one-stop management. It integrates several key functions such as customer information management, marketing automation, sales process optimization, and customer service into one platform, so I don't have to switch back and forth between different software. All customer-related operations can be completed in one place. For example, when the marketing team conducts marketing activities, they can directly access customer data, and the generated leads can seamlessly flow into the sales module. The communication records of the sales team can also be synchronized to the customer service section, facilitating targeted support later on, making the entire process smooth and efficient. I also appreciate the system's data consistency and real-time capabilities, with real-time data sharing and high consistency between functional modules, ensuring that all departments of the enterprise always work based on the latest and most accurate data. Moreover, NOVACRM's powerful automation capabilities have truly liberated manpower. Marketing automation and sales process automation have greatly improved efficiency, reducing labor costs on many repetitive tasks and enhancing customer conversion rates and satisfaction. Review collected by and hosted on G2.com.

What do you dislike about NOVACRM?

The multitude of features leads to a steep learning curve: NOVACRM is feature-rich, covering multiple areas such as customer management, marketing, and sales. However, new users may feel overwhelmed when first encountering it. For example, setting rules in the marketing automation section and customizing sales processes require a certain amount of time to understand and master. Complex conditional logic: Setting marketing automation rules involves complex combinations of conditional logic, such as triggering different marketing actions based on multi-dimensional information like customer behavior and attributes. For beginners, understanding and accurately configuring these nested conditional logics is extremely challenging, often requiring repeated attempts and multiple training sessions to master. Lack of visual guidance: During the rule-setting process, the system lacks intuitive visual guidance. Users can only operate through text descriptions and dropdown menus, making it difficult to see the overall logical structure and triggering process of the rules at a glance. Review collected by and hosted on G2.com.

JV
jade V.
Virtual Office Assistant
Small-Business (50 or fewer emp.)
"NOVA CRM FRIENDLY USER"
5/5
What do you like best about NOVACRM?

Novacrm is an all around tool that helps me streamline my business Review collected by and hosted on G2.com.

What do you dislike about NOVACRM?

as of the moment i dont see something to dislike about the novacrm Review collected by and hosted on G2.com.

Alin S.
AS
Alin S.
Support
Mid-Market (51-1000 emp.)
"Overall, one of the best CRMs"
5/5
What do you like best about NOVACRM?

It is very easy to use and has all the different integrations and services under one CRM which makes it best to use! Also, one of the most affordable CRM platforms across North America. Review collected by and hosted on G2.com.

What do you dislike about NOVACRM?

There are isn't any cons as such but it would be great if the AI would be available for use as soon as possible! Waiting for a long time. Review collected by and hosted on G2.com.

Deekshitha P.
DP
Deekshitha P.
Social Media and Content Head
Small-Business (50 or fewer emp.)
"NOVACRM is a game changer for real estate"
5/5
What do you like best about NOVACRM?

It has multiple features from Batch text, Email Marketing, Social Media Management, Lead Generation, automation and more, It is easy to use, I use it almost daily for social media and you can integrate it as well Review collected by and hosted on G2.com.

What do you dislike about NOVACRM?

Nothing as of yet on CRM, been good so far Review collected by and hosted on G2.com.

Amritjot S.
AS
Amritjot S.
graphic designer
Mid-Market (51-1000 emp.)
"Excellent experience with UI"
4.5/5
What do you like best about NOVACRM?

Easily narrow down options based on location, price, amenities, and more, ensuring you find properties that match your exact criteria. Review collected by and hosted on G2.com.

What do you dislike about NOVACRM?

Set preferences to receive notifications about new listings or price changes Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"Best CRM tool for Real Estate Pros"
5/5
What do you like best about NOVACRM?

Nova CRM is a must-have tool for all real estate professionals that looking to work smarter. It is easy to use and streamlines every part of the workflow. Review collected by and hosted on G2.com.

What do you dislike about NOVACRM?

I have found no drawbacks yet. It is simple and easy to use. Review collected by and hosted on G2.com.