NextActiv is a strategic marketing and technical professional services firm specializing in customer acquisition, engagement, and revenue growth through CRM strategy, analytics, and customer experience management. As a registered Salesforce Partner, NextActiv focuses on leveraging the Salesforce Marketing Cloud to help medium-sized companies achieve sustainable growth and digital transformation. Key Features and Functionality: - Marketing Strategy: A consulting team with deep CRM experience and a proven track record of driving significant incremental sales across various industries, including retail and fashion. - Technical Consulting: Expertise in technical architecture and marketing solution development to ensure optimal Salesforce Marketing Cloud implementation. - Operations & Enablement: Detail-oriented campaign operations and marketing program management, offering proactive support, reporting, testing, ongoing optimization, and technical enhancements. - Marketing Cloud Services: Implementation of Mobile Studio, Interaction Studio integration, leveraging the Einstein Tool Suite, Journey Builder deployments, audience segmentation, custom data flow automations, process and campaign automation, and Salesforce CRM connector. Primary Value and Solutions Provided: NextActiv empowers clients with customer-centric marketing strategies and the technological expertise to implement them through scalable and efficient processes. By addressing both strategic and technical aspects, NextActiv helps businesses realize their vision and deliver it effectively, driving customer acquisition, engagement, and revenue growth.