New Path Digital is a full-service digital marketing agency dedicated to delivering innovative and data-driven marketing solutions that drive measurable growth for businesses. With a focus on strategic planning and execution, New Path Digital empowers clients to achieve significant improvements in their marketing performance and overall business success. Key Features and Functionality: - Advertising & Media Buying: Expertise in paid search advertising, programmatic buying, social media advertising, video advertising, OTT/CTV advertising, streaming audio advertising, and banner/display advertising. - Search Marketing: Comprehensive services including search engine optimization (SEO and content creation & optimization to enhance online visibility and engagement. - Analytics & Optimization: Utilization of advanced tools for campaign optimization, ad serving with attribution, and leveraging the Google Marketing Platform to maximize return on investment. Primary Value and Solutions Provided: New Path Digital levels the playing field by providing businesses of all sizes with access to enterprise-grade marketing tools and strategies without the need for massive budgets. By offering data-fueled strategies and affordable solutions, the agency ensures that clients can achieve substantial growth and improved marketing effectiveness. Their commitment to growth partnership means they stand by clients at every step, ensuring informed and engaged collaboration. Through their tailored marketing solutions, New Path Digital addresses the challenges businesses face in navigating the complex digital landscape, enabling them to attract new clients, enter new markets, and achieve significant improvements in key performance metrics.