--- title: Quid Reviews meta_title: 'Quid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 305 reviews by the users' company size, role or industry to find out how Quid works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 305 scale: '5' date_modified: '2026-06-30' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Quid Reviews **Vendor:** Quid **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 305 ## About Quid Quid is an AI-powered consumer and market intelligence engine that helps teams move faster from questions to answers—and from insight to impact. We don’t just give you dashboards or data dumps. We deliver decision-ready insights, customized to your business goals and ready to act on. Whether you're trying to spot the next trend, understand what’s driving customer behavior, or outmaneuver a competitor, Quid connects the dots across millions of data points—from search and social to media and review content. Our custom AI models help you detect patterns, prioritize what matters, and take the right actions before the market moves. ## Quid Pros & Cons **What users like:** - Users value the **powerful analytics** of Quid, enhancing report tracking and data-driven decision making. (5 reviews) - Users appreciate the **user-friendly interface** of Quid, finding it easy to use with effective visual tools. (4 reviews) - Users value Quid for its **powerful data analysis and visualization** , significantly enhancing decision-making and efficiency. (3 reviews) - Users appreciate the **intuitive interface** of Quid, finding it simple and effective for data analysis tasks. (3 reviews) - Users value the **trend analysis capabilities** of Quid, enabling quick insights from complex data for efficient decision-making. (3 reviews) - Users value Quid for its **flexible dashboards and comprehensive competitor analysis** , enhancing monitoring and reporting capabilities. (2 reviews) - Data Analysis (2 reviews) - Data Visualization (2 reviews) - Users appreciate Quid for its **advanced visualizations and flexibility** , enhancing media tracking and analysis efficiency. (2 reviews) - Helpful (2 reviews) **What users dislike:** - Users find Quid's pricing to be **expensive** , posing challenges for smaller educational institutions and B2B businesses. (3 reviews) - Users face a **steep learning curve** with Quid, requiring tailored training and thorough data preparation for effective use. (2 reviews) - Users find Quid's **pricing model a barrier** , especially for smaller educational institutions seeking affordable options. (2 reviews) - Users find the **budget constraints** of Quid challenging, especially due to initial costs and steep learning requirements. (1 reviews) - Users find the **cost** of Quid to be a significant barrier, making it challenging for initial adoption. (1 reviews) - Cost Issue (1 reviews) - Customization Issues (1 reviews) - Difficult Learning (1 reviews) - Difficult Reporting (1 reviews) - Improvement Needed (1 reviews) ## Quid Reviews ### 1. This Will Change How We Visualize and See Data **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham K. | Team leader, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Quid?** Quid takes complicated data and makes it consumable, I love that! These visualizations are amazing and so insightful — I can spot trends and patterns at a glance, where previous data wrangling would take hours of scrolling and plotting. It saves a lot of time and it streamlines decision-making. **What do you dislike about Quid?** What really makes Quid sing is how it integrates data from different sources and distills that into insights that matter right now. It has been extremely useful with for competitive analysis and understanding market trends. It impressively connects the dots of seemingly unrelated data which has assisted us to formulate analytics. **What problems is Quid solving and how is that benefiting you?** The Quid system helps tackle the problem associated with analysing large amounts of unstructured data from diverse origins. It organizes and visualizes this information, enabling you to identify patterns, trends, and insights that would otherwise be overlooked. This has enabled us to make much better decisions, saved us tons of hours on research and allowed us to better understand our market and competitors. It’s revolutionized our way of creating data-driven strategies and evolving with industry trends. ### 2. Measurement That Works **Rating:** 4.5/5.0 stars **Reviewed by:** Lorayne R. | VP of Client Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Quid?** The visualization maps, the integration with media analysis, and the easy customization **What do you dislike about Quid?** I'd like it to have better integration with Tiktok and video **What problems is Quid solving and how is that benefiting you?** It helps me understand media conversation for comms and PR initiatives, as swell as treck trends for product development reports ### 3. Quid for Finance & Accounting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2024 **What do you like best about Quid?** It will help to analyse and keep a track of reports from regulatory bodies, aiding us to study their impact on internal policies. Even for client contracts where we deal with lenghty documents, details related to the key clauses, terms and quotations can be fetched easily. Morever, the ability of Quid to analyze patterns will help us a lot in audit and fraud detection. **What do you dislike about Quid?** For the team member, it might be difficult to implement and get a hands on the tool quickly. I think, robust and tailored training programs need to be planned. Also, the security of internal data is something which we look for, **What problems is Quid solving and how is that benefiting you?** The area where might be of most help to us is identifying unusual patterns/relationships indicating fraud or inefficiences. This will eliminate the need to keep a manual check on these activities, thereby also saving time/ ### 4. My overall view of Quid is that it's a powerful platform for data visualization and analysis. **Rating:** 3.0/5.0 stars **Reviewed by:** Nikita B. | Freelance Product | UX / UI Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Quid?** Quid saves time by automating data analysis tasks that would take much longer to complete manually. In short, I really enjoy Quid because of its advanced visualizations and user-friendly interface. **What do you dislike about Quid?** For me, in the beginning, it was a really steep learning curve coupled with data preparation requirements and, of course, cost **What problems is Quid solving and how is that benefiting you?** Quid helps me tackle the challenge of analyzing large, complex datasets by simplifying and automating the process. Also it allows me to uncover patterns, trends, and connections in unstructured data like news, social media, and reports. ### 5. Decent experience using the service **Rating:** 4.0/5.0 stars **Reviewed by:** Karan G. | Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2024 **What do you like best about Quid?** I liked the interface it's quite simple and effective. **What do you dislike about Quid?** as of now nothing, need time to check and get an idea on this. **What problems is Quid solving and how is that benefiting you?** Mainly in analytics and the data structure ### 6. Balanced scorecard **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2024 **What do you like best about Quid?** It integrates with comprehensive suite of Market intelligence platforms thus offering broad range of possible wyas to explore your product launches & magnifying that monitoring lens **What do you dislike about Quid?** Since time is luxury these days for most of B2B businesses, This very platform has some room to pace up the proceedings little bit more & deliver the impact within expected time. Additionally, pricing of odules & packages is something which is alwyas on the cards whenever we talk about such things **What problems is Quid solving and how is that benefiting you?** Certainly in monitoring customer engagement metrics across our digital products ### 7. Great tool for educational institutions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2024 **What do you like best about Quid?** We can analyse student feedback by using this tool. Additionally, it could aid in curriculum development and research and publication activities. It could even improve alumni engagement. (which in turn aid us in fundraising) **What do you dislike about Quid?** For smaller educational institutions, like our college, Quid's pricing model could be a barrier. **What problems is Quid solving and how is that benefiting you?** We collect thousands of student surveys and it is difficult to analyse it manually. Quid can processes it using AI and identify insightful trends and patterns which otherwise could have remained unnoticed. ### 8. Recommending Quid for Digital Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Quid?** The user friendly UI. It is very easy to use and the visual tool are good **What do you dislike about Quid?** There is a limitation in customisation I believe it should be improved **What problems is Quid solving and how is that benefiting you?** Its help to identify the trends early ### 9. 6+ Years of Using NetBase and Still Finding New Uses **Rating:** 5.0/5.0 stars **Reviewed by:** Bailey G. | VP, Content & Syndication, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Quid?** Hard to say what one thing is best, as it's become an integral piece of the way our agency operates. From business pitches to show the level of insights and research we can bring, to the use for campaign and content strategy, and the level of support we receive when needed - it's all great. **What do you dislike about Quid?** I think some of the visualizations could stand an upgrade, but it sounds like that is already in the works! **Recommendations to others considering Quid:** Super helpful tool, that I recommend highly. I've scheduled demos for a lot of their competitors, and even tried one for a brief period of time, but NetBase has been the best in my experience. **What problems is Quid solving and how is that benefiting you?** At a high level, we're able to tap into real conversations happening among real people - about the brands or industries that we work with. Obtaining those insights is key to our strategies. ### 10. Great analytics! **Rating:** 5.0/5.0 stars **Reviewed by:** Ashleigh H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Quid?** The detail of analytics are amazing for us! **What do you dislike about Quid?** Outdated graphics and how long it takes to learn the system **What problems is Quid solving and how is that benefiting you?** It is helping us solve social listening and competitive audits ### 11. Solid foundation but outdate and cumbersome UX **Rating:** 3.0/5.0 stars **Reviewed by:** Martin M. | Vice President of Social Intelligence, Publicis Groupe (Bulgaria), Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Quid?** Solid foundation in terms of source coverage. Some excellent widgets and filter options for slicing and dicing of the data. **What do you dislike about Quid?** Slow load up times. Overall the UX is a bit outdate. Too much spam in the results. **What problems is Quid solving and how is that benefiting you?** Real time monitoring and analytics of conversations about brands and topics taking place on social media and online news. Covers a wide range of platforms - blogs, Twitter, Reddit and other forums, news. Via AI and widgets and filters can save time and effort in sifting through the massive amount of results and quickly reach insights ### 12. One of the best in class to be on top of social media conversation for your strategic projects **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Quid?** Netbase's handy widgets are a great way to assess and scope an in-depth media listening project or just identify some topline insights during brainstorming on the go **What do you dislike about Quid?** Topic load times are often a bottleneck as tuning boolean queries takes too long to ensure they are optimised and cleaned sufficiently before diving into the results. **What problems is Quid solving and how is that benefiting you?** Netbase is the foundation of my work. Without it, I would not be able to handle social intelligence projects effectively due to how complicated data collection is. ### 13. The standard in social listening **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Quid?** Powerful charting capabilities built in. straightforward query building. **What do you dislike about Quid?** UI can be a little cumbersome and hard to read. **What problems is Quid solving and how is that benefiting you?** help understand what people are saying about brands across topics and social platforms. ### 14. Has an edge over competitor products **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Quid?** Netbase makes it very easy to setup high frequency of queries due to GUI boolean setup and the topic tuner helps in setting up clean queries without noise in the data set. **What do you dislike about Quid?** Setting competitor keywords works best with separate topics and i wish that was easier to do in single topic query. The integration with quid could be optimized better to pair with social listening data. The channel analytics could also be better integrated for pulling social media page metrics. **What problems is Quid solving and how is that benefiting you?** Helps a lot for crisis monitoring, automated reporting and topic research and data visualisation. We use it for monitoring brand campaigns, measure social buzz, follow and identify trends for insights teams as well as keep an eye on competitors for any brand category. ### 15. Our most important asset & partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Reagan D. | Director of Growth and Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Quid?** I should say the technology (which is stellar) and their continuous effort to bring more value BUT in terms of what I like best, it's the fabulous people at Netbase Quid **What do you dislike about Quid?** Small thing, but it feels like almost every time I enter Netbase there is an alert on system maintenance **What problems is Quid solving and how is that benefiting you?** The recent ability to efficiently capture top forums comes to mind ### 16. Love how user friendly NetBase is **Rating:** 5.0/5.0 stars **Reviewed by:** Rishitha Y. | Senior Associate Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2022 **What do you like best about Quid?** Very easy to create a topic The cross-tab widget helps to get quicker and more insightful competitor analysis Dashboards provide an easy-to-understand snapshot and generate periodic reports **What do you dislike about Quid?** Rather than entering "include terms" every time to find a verbatim, a search bar within the tool would be beneficial. **What problems is Quid solving and how is that benefiting you?** To understand the pulse of social media trends, the overall landscape and perceptions of different stakeholders. ### 17. Lots of power, and even more flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Paul S. | Director Competitive Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Quid?** We did a thorough evaluation of platforms for measuring and monitoring earned media across social and traditional media channels. Netbase checked all the boxes and provided all the core metrics along with a key area which entailed comparison of brands/products against features and buying criteria. The matrix reports are great, and we can swap different metrics in and out of the matrix along with how we'd like them to be compared across the two dimensions. Sentiment and emotional metrics are really great and were spot on when we checked the actual social and news content (something I encourage everyone to do). Sentiment was granular enough to show where the brand was rated versus other topics mentioned in a post or article. Again, sentiment and emotion need to be linked back to the target topic and not just the overall post. We're still building out our dashboards and these appear flexible and thorough, i.e. nothing really missing. I really like that I can clone a dashboard and them modify the primary diver, i.e. a a competing brand, geo region, time period, etc. and all my dashboard work just carries through with the new topic lens. For example, I can create a super dialed-in view for our core product, and then create another one for a totally different product or sub-brand (if it's been defined as a topic). We create some broad topics so we could expand our tracking of other sub-topics within it without having to expand our subscription (to additional topics). Netbase has been quite flexible versus other platforms which worry excessively about topics which are too broad and allow the user to circumvent media volumes thresholds. There's extensive drill-down capabilities on almost every metric/dashboard element, so if you want to view the specific post/article and identity of the author, it's all there. We're expanding our dashboards to create some cool influencer tracking views. **What do you dislike about Quid?** With all that power comes some setup challenges. Fortunately, Netbase provided enough onboarding sessions where we could define our topics, themes and influencers. They did most of the topic definition work which was amazing given the vagueness of some of our competing brand naming conventions. We opted to handle all the theme definitions and save our Netbase service ours for more in-depth metric/dashboard advisory services. The only thing missing is the ability to create aggregate "scores" that roll-up and weight different metrics. I guess you could do this through the API, but we're happy staying on the platform at this time. No issues with content cadence, and historical views provide some nice flexibility so we can define our own time periods, i.e. we're on a strange mid-calendar fiscal year, so quarterly naming can accommodate our company's fiscal year end. We don't license premium news content, but it's available at an extra cost. Ideallly, I'd like it in the base platform since we miss coverage across large circulation paid-media providers today. **Recommendations to others considering Quid:** Really know what you want to monitor and track before hitting go. You want to optimize your use of the platform versus cycling through topic ideation. Otherwise, segment your stakeholders so you can leverage dashboard development and deployment across as many staff as possible with very little resource deployment. Decide whether premium news content is a must have, or a nice to have. It can be expensive, but might make/break your cred with users if/when you miss content they're already seeing through paid subscriptions. It really comes down to whether your end-customers are seeing the content, but just internal staff. **What problems is Quid solving and how is that benefiting you?** Competitive media monitoring and measurement. The PR team uses another platform for social (sprinklr) and news monitoring (Cision). The later is way to under-powered for our needs and Sprinklr is pivoting all over the place and can't decide what market they want to address. We're likely to push Netbase to replace both of them after we have the dashboards dialed-in. Cost is about equivalent to the combined tools vs. Netbase. ### 18. A unique tool for landscape and competitive intelligence analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2022 **What do you like best about Quid?** The ability to semantically cluster and visualize companies in a given area helps understand the landscape from a high level in a time-efficient manner. You are not limited by the availability of curated market maps; hence, can use Quid to analyze any sector/industry no matter how general or niche it might be. The UI for Quid is very intuitive, the visualizations are powerful, and there are frequent product updates based on user feedback. **What do you dislike about Quid?** Specifically for Quid, there is room for improvement in the companies/startups data set. There are some issues with the integration of Cap IQ and Crunchbase datasets into one dataset; however, the product team has been working on resolving these issues. **What problems is Quid solving and how is that benefiting you?** Landscape and competitive intelligence analysis based on companies/startups data. ### 19. Powerful tool for generating quick insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2022 **What do you like best about Quid?** Top marks for usability. Very easy to set up topics and sample feeds to get the right data. Love the dashboard functionality too and have used it to build customized reporting for clients. I am a heavy user of the Quid network vizualization and moving between platforms use to be an issue earlier but is seamless now. very powerful to build and visualize a story with social and other data types. **What do you dislike about Quid?** Sometimes it feels like the product focus is completely on the Netbase product, which is a bit disappointing for heavy Quid users. The data limits for the Quid visualization tool have remained unchanged for a while where social/media & companies data in the last few years has exploded. Makes it difficult to structure widescale analyses on Quid. Modification of Netbase topics and iterating on the analysis once set up can be a little time consuming. **What problems is Quid solving and how is that benefiting you?** I use NBQ mainly for competitive intelligence, technology landscaping, investments and consumer sentiment and other questions related to innovation & growth strategy Quick to structure and get 80:20 results. Powerful visuals to convince a wider audience of a POV ### 20. Netbase Quid Review - an expectational tool to solve Client queries! **Rating:** 5.0/5.0 stars **Reviewed by:** Diptiman R. | Topic Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Quid?** Ability to gather insights from any structured dataset or unstructured data sets. We use a combination of Netbase Quid visuals and PowerPoint to generate relevant insights. **What do you dislike about Quid?** There are gaps in company data information that can be rectified. New data sources should be added. Sentiment scoring method can be more robust. Scientific article analysis offering should be explored. **Recommendations to others considering Quid:** It's a great tool that delivers immediate value to your or to your Client's need by combining AI + insights. **What problems is Quid solving and how is that benefiting you?** Major use cases: Competitive intelligence, Market landscape, Media narrative, consumer sentiment, ESG data analysis, etc. Benefits: Quick and easy visuals, better insights, easy data interpretation. ### 21. Great Data and Excellent Customer Service! **Rating:** 4.0/5.0 stars **Reviewed by:** Ryanne M. | Executive, Brand Consulting, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Quid?** Social listening tools are a dime a dozen; what sets Netbase apart from competitors is their first-class customer support and service. **What do you dislike about Quid?** The sentiment is always a struggle, but it doesn't negatively impact the usefulness of this product. **What problems is Quid solving and how is that benefiting you?** We are constantly trying to dig into market research across sports, culture and entertainment. Having the ability to look at the vast social conversation at scale is helpful to inform our brand clients what's happening in their world. ### 22. NetBase Quid enables users to have a competitive edge in the market when conducting analysis. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Quid?** The tool enabled me to understand trends and identify brand sentiment which allowed me to analyze keywords and topics at a rapid rate. **What do you dislike about Quid?** I wish there was a way to view historically posted data as it's impossible to go back in time to look at historical data that has been deleted. **What problems is Quid solving and how is that benefiting you?** I am looking at analyzing market trends with selector words to identify the sentiment of live events occurring throughout the world. The analytics within the tool allow the user a friendly and interactive dashboard to easily identify trends and break down a variety of analytical outputs. ### 23. Company analysis is great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2022 **What do you like best about Quid?** Netbase Quid's company analysis brings millions of companies together, organizes them, and aggregates their data. Because the dataset includes large and small companies, NBQ enables you to really understand what's going on in an industry, technology, or customer segment. **What do you dislike about Quid?** While it's great that Netbase Quid brings together multiple datasets, there are sometimes duplicates between them, which can cause a lot of confusion. Additionally, there can be gaps in the data, requiring additional searches. **What problems is Quid solving and how is that benefiting you?** I use Netbase Quid often to map industries and identify leading start-ups. It's great to be able to start with a space or topic and in a short while have a really granular map of the space. ### 24. There's a reason Netbase Quid continues to top the Forrester Wave reports year after year **Rating:** 5.0/5.0 stars **Reviewed by:** Jocelyn S. | VP, Insights & Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Quid?** Ease of use with the platform is great, between analysts and strategists it is easy to share insights amongst one another in addition to enabling the less data-savvy to dive headfirst into the platform and the data. Netbase's filter feature allows us to get to the root of the insight quickly and efficiently while enabling my team to learn more about the consumer with the demographics provided. The integration with Quid only makes this more exciting and stronger, allowing my team to provide unparalleled insights to our customers across earned and owned mediums. **What do you dislike about Quid?** Would love to have more of the Quid products seamlessly integrated into Netbase. **What problems is Quid solving and how is that benefiting you?** From ad-hoc analysis to tracking ongoing funnel-related conversations, Netbase has enabled our team to identify the whos, whats, wheres, whys, and whens on the behalf of our clients and their competitors. ### 25. Helpful tool for dynamic approach **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Quid?** Quid allows our approach to work be fluid and dynamic, especially when project needs and outcomes are constantly changing. **What do you dislike about Quid?** It takes a lot of time and practice to understand the benefits of Quid and the information we could potentially get from a network. For someone unfamiliar with social intelligence, it's quite the learning process. **What problems is Quid solving and how is that benefiting you?** Each approach we take to the tool is unique in that the topics we're researching vary from business category insights, volume of mentions of a specific topic, identifying field experts, etc. ### 26. Great tool for quick insights! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Quid?** - Ease of use (especially Quid) & intuitiveness - Speed of analysis, to get to 80-20 insights quickly for large datasets - Great visualization (Quid) **What do you dislike about Quid?** - Room to enhance data quality - Quid's clustering algorithm's accuracy can be better to get to deeper insight **What problems is Quid solving and how is that benefiting you?** - Analysis at scale & speed - Great for quick directional insights to confirm hypotheses and set direction ### 27. Great team that deeply understands its customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Quid?** I attended an in-person conference hosted by NetBase Quid a few months ago. It was clear other customers loved the exceptional data available and how it could be vastly applied to different departments beyond marketing teams'. **What do you dislike about Quid?** Nothing comes to mind at the moment. Keep up the good work over there. **What problems is Quid solving and how is that benefiting you?** Currently, we're digging into consumer trends related to retail preferences, home buying intentions, and general mental health. All areas change rapidly into today's world so NetBase Quid's platform helps us understand not only the data but how it evolves. ### 28. Director, Social Media Strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2021 **What do you like best about Quid?** Netbase is incredibly comprehensive. I have confidence going into Netbase that I'll be able to get the answer to whatever question I have when it comes to social listening, insights, etc. Netbase's support team is helpful, attentive, and quick to respond. **What do you dislike about Quid?** With Netbase being comprehensive, sometimes it isn't easy to navigate. We've had the strategy team help us a few times with setting up our dashboards properly but didn't feel like we were able to tap into the true power of Netbase until we had an outside expert help us build our structure. **Recommendations to others considering Quid:** Yes! Just make sure you have the support to use it to it's full capacity. **What problems is Quid solving and how is that benefiting you?** We can monitor for crises and tap into the conversation about our brand like never before. ### 29. An incredibly unique product that provides search and social media data points like no other. **Rating:** 4.0/5.0 stars **Reviewed by:** Victor K. | Consulting Partner, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Quid?** The visualizations and timeline that shows connections amongst articles, stories, and social media with sentiment information. **What do you dislike about Quid?** Very steep learning curve and takes a larger investment of time to hone in the right search. The results are entirely dependent on your knowledge of how to put together Boolean searches. **Recommendations to others considering Quid:** While it's a steep learning curve to get used to, the visualization and connection points are amazing. Good use of machine learning and AI. **What problems is Quid solving and how is that benefiting you?** What are some user sentiments towards a brand, a company, an issue, or even a political topic. How has that sentiment changed? ### 30. Supercharge your analysis with NLP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Quid?** Quid helps me sift through the abundance of information, including news, blogs, product reviews, online forums, company websites, investment resesarch, market reports, patent databases and academic papers. It takes care the routine and tedious tasks of content curation, surfaces trends and insights, and provides comprehensive and pertinent results for analysis. Based on about a dozen studies that I have conducted using Quid, the tool saves about 50% of my research time on average. **What do you dislike about Quid?** Quid's comprehensive capabilities and tool set was a little overwhelming to me initially. It also took some time before I was able to craft good searches, which were necessary for Quid to identify the right content for analysis. Thankfully, Quid's support team was very responsive and helpful. I was able to learn Quid gradually on demand. **What problems is Quid solving and how is that benefiting you?** I have applied Quid to studying industrial landscapes, gathering solutions to given problems, identifying technology competitors, visualizing investment information as well as searching for news articles on specific topics. Across these studies, Quid curated pertinent content and allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that Quid is delivered as a web app. I did some of my Quid work on a low-end Chromebook without issues. ### 31. I thought netbase was great but did not work well for our purposes gathering intel **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Quid?** I like the integrations with the platforms **What do you dislike about Quid?** It was marketing focused and that didnt work **Recommendations to others considering Quid:** none **What problems is Quid solving and how is that benefiting you?** Intelligence questions and it was very hard to use for this purpose ### 32. NetBase Quid is a true enabler of customer centricity **Rating:** 5.0/5.0 stars **Reviewed by:** Marc L. | Strategic Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2021 **What do you like best about Quid?** Easy, super intuitive tool. Can be used for a wide variety of highly relevant and business critical use cases ranging from campaign/brand health monitoring, reputation management/crisis communication (messaging strategy), identification of brand ambassadors, etc. To me, NetBase Quid has been an eye-opener that I use on a regular basis in my role as strategic planner and it should be an ear-opener for all major companies that take customer centricity seriously - and actually want to listen to their customers and other stakeholders. **What do you dislike about Quid?** The tool works best on English speaking markets. It is a bit more difficult and time-consuming to finetune the tool for foreign languages. **What problems is Quid solving and how is that benefiting you?** Most of our clients have a very strong Business Intelligence setup, but lack a deeper understanding of how their customers perceive them and their products - and crucially how the customers talk about them online (both the good and the bad conversations). I see NetBase Quid as a strong supplement to the more hard data in terms of i.e. interesting and insightful soundbites and word clouds - but at the same time the tool also works well in quantitative measures like market sentiment and share of voice in the market. ### 33. Gaia's Use of Netbase for Social Listening **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Quid?** Netbase provides us with invaluable insight into how people are talking about and perceive our brand and our content. We're able to gauge sentiment on new series, show hosts and guests, and marketing campaigns. **What do you dislike about Quid?** Netbase is a complex tool with a lot of data to sift through, so narrowing search results can take time, but it is nice to know that the tool is able to pull in so much data. **Recommendations to others considering Quid:** I would recommend spending a good amount of time familiarizing yourself with the tool and using it regularly in order to use it efficiently. Having a Netbase representative help build out your topics and walk you through how they use the tool also helps. **What problems is Quid solving and how is that benefiting you?** We are currently solving problems such as how our series and marketing efforts are being received by our demographic, how prospects compare us to our competitors, and how people are talking about the subject matter discussed in our shows. ### 34. Amazing Social Listening Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2022 **What do you like best about Quid?** Database Coverage, Analytics, Sentiments **What do you dislike about Quid?** Data curation is required before analysis **What problems is Quid solving and how is that benefiting you?** Social Listening; Innovation Scouting; M&A ### 35. Great Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Quid?** A great social listening tool that helps connect topics and find the best audience targets and social conversations. **What do you dislike about Quid?** There is nothing I dislike so far, but this system is relatively new for us. **Recommendations to others considering Quid:** n/a **What problems is Quid solving and how is that benefiting you?** As a consumer packaged good company, we can see overlap for product innovation. ### 36. A very powerful NLP and text mining tool **Rating:** 4.5/5.0 stars **Reviewed by:** Dieu Ly T. | Research & Market Intelligence Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about Quid?** The main benefit of Quid and why we chose it above other providers was because its NLP algorithm truly goes after content and not just keywords so even if you upload long texts and reviews, it can quite precisely summarize the main message. Other points are: - visualization networks are easy to understand, well structured, and visually pleasing - filtering based on a variety of metrics, including mentions, company name, location, date, etc. - many automated processes to make your analysis quick - offers a bright variety of sources that are unique **What do you dislike about Quid?** - export function could be more versatile - for very long and complex text, the algorithm struggles a bit to assign the true content but they are consistently improving their algorithm **What problems is Quid solving and how is that benefiting you?** We use Quid for social media screening (Twitter, TripAdvisor reviews, etc) to measure customer satisfaction. Besides, we also use the tool to evaluate customer sentiment and use this as input to forecast demand. ### 37. Long-term Quid user **Rating:** 5.0/5.0 stars **Reviewed by:** Ben H. | Chief Investment Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2021 **What do you like best about Quid?** Flexibility for deep dives AND quick looks. The visualization modules that Quid provides are second to none in both breadth and depth, with extremely fast clustering/rendering times. I've found the Quid account reps to be extremely responsive to our suggestions for product enhancements, and they've put us in touch directly with the tech team many (!) times to walk through our questions in great detail. **What do you dislike about Quid?** Slow product upgrade cycle, at least within the core NLP engine, and a limited API. **What problems is Quid solving and how is that benefiting you?** We use Quid as both an "early warning network" for emerging or idiosyncratic market narratives, as well as our core engine for monthly deep dives into the narrative dynamics that are always impactful to markets (inflation, central banks, etc.). ### 38. Excellent Tool for Earned Media Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Megan M. | Senior Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2021 **What do you like best about Quid?** The visualizations and customization capabilities are very powerful. Quid allows users to quickly map and explore earned media conversations in ways far beyond other tools in the market. Quid offers users a lot of flexibility in how they visualize the data making it easy to drive to important insights. We particularly like the tagging function which allows us to search for certain subtopics within the larger conversation and then build visualizations around those specific areas as well. We find the export to powerpoint capabilities very helpful as well because they allow us to quickly and easily pull visualizations for external presentations. **What do you dislike about Quid?** Quid has some limitations in terms of Boolean Operators and search filtering that can make it challenging to develop really robust queries. Unlike typical earned media monitoring tools, you can't set clearly defined parameters like requiring a keyword to appear a certain amount of times or within a set number of words from the start of the article. Quid can also pull in a lot of noise like financial reports and press releases that are not usually relevant to our analyses, but we can typically clean up the data very easily during the analysis portion. **What problems is Quid solving and how is that benefiting you?** Earned media analyses typically take a tremendous amount of time and manual effort. Quid allows us to quickly and accurately understand the earned media landscape around a particular topic or brand of interest. It also allows us to unlock insights we typically wouldn't have easy access to by visualizing the data in new and interesting ways. ### 39. NetBase is great at providing both a high-level & detailed view of the conversation about a topic. **Rating:** 4.5/5.0 stars **Reviewed by:** Jaryd W. | Manager of Social Content, Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2021 **What do you like best about Quid?** I like how quickly I can pull an ad-hoc report in NetBase about a given theme related to a brand topic. The ways to slice the data are endless. **What do you dislike about Quid?** I'd love for NetBase to be able to provide some analytics around owned channel performance. Right now we get that from the native social platforms. **What problems is Quid solving and how is that benefiting you?** Our leadership team is asking for both recurring and one-off reports on social conversation around a variety of topics related to the brand. NetBase allows us to quickly pull mentions, impressions, popular posts and sentiment around any theme we want to analyze. ### 40. Its a very powerful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2021 **What do you like best about Quid?** It summarises thousands of pieces of data within minutes. It allows us to find insights that resonate with our clients. It is a very effective way of scrutinisng data i.e. pivoting, filtering etc. **What do you dislike about Quid?** No undo feature. It can still be quite inaccurate or random. You have to do a lot of jimmying of results to get it say what you think it should be saying. **Recommendations to others considering Quid:** It is a very powerful tool for PR consultants to get the insights their clients are looking for. But you need to invest the time in developing your Quid skills. **What problems is Quid solving and how is that benefiting you?** It helps us to answer these questions: How is the media speaking about an issue? Which themes are people engaging with most? Where is the white space opportunity for our clients? How has an issue impacted perceptions of a business/client. What reputational risks and opportunities are out there? ### 41. Netbase Customer Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Guilherme C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Quid?** What I most like about Netbase Quid is the possibilities the platform give to it users, making it easier to create analysis and generate insights for a business. Currently, we use Netbase in many areas of our Business and this is the reason why we are glad to have Netbase Quid as a partner. If I needed to choose one feature that I like best, would be the possibility of creating analysis on the conversation related to a brand/products within minutes because of the creation of topics were built in a very well organized way, facilitating all the work we need to do to have the amount of information we collect on the platform. **What do you dislike about Quid?** There's nothing we dislike on Netbase Quid, but something I'd like to see improved is the demographics data that can mislead depending on the country you are doing your analysis. This is probably because of the source of data Netbase uses to provide Demographics insights that is based on United States sources, which mislead analysis outside United States. **Recommendations to others considering Quid:** I'd encourage people to use Netbase so more people could have the possibility of using a platform that helps and improve different areas of a business, not only those ones you know you are missing something, but once you have Netbase you start to find out that different areas could be improved through data decision/analysis. **What problems is Quid solving and how is that benefiting you?** As mentioned before, we use Netbase Quid for tons of areas on our business, for example: Sponsorship management, Insights on new contents for our fanbase, Social Media tracking, Influencers tracking, Sentiment around FURIA's brand, Sponsorship Product conversations and many others., I realized that Netbase could help different areas of our business, so I'm glad to dive into and find out every possibility we can do through Netbase Quid. ### 42. Quid Review **Rating:** 5.0/5.0 stars **Reviewed by:** Sydney P. | Analyst, Consumer Relations & Digital Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Quid?** Being able to upload custom consumer verbatims quickly using the custom data upload tool. The upload process only takes a minute or so and organizes the clusters incredibly fast. This saves me a lot of time in my role. The research/trends tool also provides a lot of great insights on what larger online communities care about and are interested in as it relates to a specific market or product category. **What do you dislike about Quid?** Restrictions on the number of data points a user is able to upload using the custom data upload tool. Would love to expand into the 50,000 data points capability range. **What problems is Quid solving and how is that benefiting you?** On our team, we try and understand what consumers are saying directly to our brands. We try to gain both very high level and super specific understandings by organizing verbatims by the following 4 categories: questions, suggestions, praises, and complaints. Sifting through manually and reading individual verbatims would be extremely time-consuming--especially when we are working with ~10,000 data points. ### 43. Not User Friendly, but Helpful **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Quid?** Once you figure out how to use the platform, it can be incredibly helpful for tracking social conversations. **What do you dislike about Quid?** The platform is one of the clunkiest and least intuitive platforms I've ever used. Without training, you will be lost. **Recommendations to others considering Quid:** Before buying the service, make sure to get an in-depth demo, and if you do move forward, make 100000% sure you and your employees receive adequate training. **What problems is Quid solving and how is that benefiting you?** We tracked social conversation surrounding any number of topics. Specifically, we used it to track conversation sentiment related to company news. ### 44. Netbase is a valued partner in helping our clients better understanding their social presence. **Rating:** 5.0/5.0 stars **Reviewed by:** Dan C. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2021 **What do you like best about Quid?** Efficiency and Power. Easy to get topics and dashboards up and loaded with custom features. Powerful in being able to dimensionalize and contextualize the social space for brands and competitors and/or categories. Support team is very good. **What do you dislike about Quid?** I had used Crimson Hexagon was used to not having to pay for historical data and having more history always up. **Recommendations to others considering Quid:** I believe NetBase to be on par, if not best, feature wise and delivers better value. **What problems is Quid solving and how is that benefiting you?** understanding topic ownership, describing sentiment differences, AI segmentation of post topics, longitudinal view of sentiment/moods ### 45. Intuitive but Expensive! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Quid?** I love the fact that netbase is a very detailed tool and has features that cover almost all aspects of social listening. **What do you dislike about Quid?** It can get really expensive. And has a big learning curve. **Recommendations to others considering Quid:** If you can be patient around the learning curve and exp, this is a really insightful tool. **What problems is Quid solving and how is that benefiting you?** Social Listening and tracking what competition is doing. ### 46. Longtime NetBase Customer **Rating:** 5.0/5.0 stars **Reviewed by:** Julia S. | Senior Content Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2021 **What do you like best about Quid?** NetBase gives great access to data and is always improving their product based on media updates. Their data is very customizable and digestible to share across internal teams and clients, especially within dashboards. Their customer support is quick and knowledgeable. We've enjoyed their annual conferences as well. **What do you dislike about Quid?** Chart design, some data restrictions but those are mostly due to platform restrictions from their sources **What problems is Quid solving and how is that benefiting you?** Competitive analysis, timeline comparisons, new business/category opportunities, influencer discovery ### 47. NetBase is a robust social listening and analytics platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Quid?** I greatly enjoy the visualization and coverage of all of NetBase's dashboards. **What do you dislike about Quid?** Wish there could be more networks that are available such as Facebook, but it's only because of API limitations. There are a lot of excellent ways to take a look at the data from multiple public sources. **What problems is Quid solving and how is that benefiting you?** We are trying to find out how our brand health is and also how our products are being publicly received. We feel that it's hard to digest data in an easy-to-understand manner and NetBase does that. ### 48. One of the Best Tools for a Strategist Out There **Rating:** 5.0/5.0 stars **Reviewed by:** Laura A. | Sr. Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2021 **What do you like best about Quid?** Netbase is super intuitive to use and has very robust capabilities as a platform. They also have great customer support and are always working on behalf of their clients to provide added value. They truly are one of the best platforms I've used and vendors I have worked with. **What do you dislike about Quid?** Some features are additional cost, which can be a little frustrating. **What problems is Quid solving and how is that benefiting you?** We use Netbase to uncover insights and validate our theories and ideas we put in front of our clients, as well as monitor issues to get answers about public sentiment. ### 49. My Favorite Tool for Social Conversation Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** America A. | Senior Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2020 **What do you like best about Quid?** Ability to splice and dice social conversation data in an intuitive way within the "Analyze" tab. **What do you dislike about Quid?** No real dislikes. If I am being picky, I wish there was further ability to customize the x and y axis of dashboard charts. **Recommendations to others considering Quid:** The NetBase 360 learning platform will teach you everything you need to know about the product! And if you still have questions, the support team is responsive and helpful. **What problems is Quid solving and how is that benefiting you?** My organization uses social analytics for a variety of purposes, including but not limited to informing campaign strategy, consumer insights, crisis monitoring and industry research. ### 50. Netbase provides valuable and real-time intelligence for your brand and its competition. **Rating:** 5.0/5.0 stars **Reviewed by:** Mihir M. | Director, Dine Research Institute, Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2021 **What do you like best about Quid?** Netbase is easy to use and user-friendly. **What do you dislike about Quid?** I have no complaints re the Netbase platform. **What problems is Quid solving and how is that benefiting you?** Operational problems, real-time Marketing issues, Product innovation, and crisis management. ## Quid Discussions - [How long does it take to get trained on NetBase?](https://www.g2.com/discussions/on-boarding-0afa5eec-c319-46fe-92f5-580ce1faba34) - 1 comment, 1 upvote - [Is NetBase difficult to use?](https://www.g2.com/discussions/ease-of-use-f3b3a170-6672-45c0-9040-1639b040f7ba) - 1 comment, 1 upvote - [Can I verify NetBase's results for accuracy?](https://www.g2.com/discussions/transparency-6a6ace53-cb60-4de5-be22-056acafc855b) - 1 comment, 1 upvote - [How does NetBase compare to other social listening solution with respect to accuracy and recall?](https://www.g2.com/discussions/accuracy) - 1 comment, 1 upvote - [What sources are covered with NetBase?](https://www.g2.com/discussions/coverage-a5544172-5fc0-47d4-8da9-d6bf97c9c02f) - 1 comment, 1 upvote - [View Quid pricing details and edition comparison](https://www.g2.com/products/quid-2023-10-05/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-05+09%3A51%3A19+-0500&secure%5Bsession_id%5D=e970feb6-a932-4285-b217-94384d5c4dad&secure%5Btoken%5D=6990ff2ffbb38a8ed675ca7492a9cd25ceee7155020067dc4b5fb3f867ed1a79&format=llm_user) ## Quid Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Platform Basics** - Centralized Platform - Web Tracking **Data Identification** - Technologies Identification - Patents Identification - Research Identification - Markets Identification **Media Channels** - Broadcast Media - Print Media - Online Media **Platform Basics** - Dynamic Segmentation - Journey Optimization **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Management** - Data Visualization - Opportunity Assessment - Competitive Insights - Scouting Automation **Geographic Coverage** - Local Media - National Media - International Media **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Platform Content ** - Battlecards **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Technology Scouting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Quid Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,624 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,386 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - 4.1/5.0 (1,139 reviews)