A marketplace is not a single store; it’s a collection of stores. A marketplace is not a single store; it’s a collection of stores. Customers walk in and can browse goods from several different vendors. Customers buy the products on the marketplace and the owner gets a commission from every sale the vendors make. Owners do not have to find products to sell and vendors do not have the cost to build and maintain a website. Vendors can focus on supplying quality products and owners can focus on building a brand, investing in marketing. Multivendor sites offer customers the kind of experience that would need a large company to run. It would need warehouses, buyers and distribution amongst other big overheads. A fairly small operation can run an e-commerce store with thousands of lines of inventory, the product range offered may be fairly wide-ranging, or it enables more niche products to be offered together under a single brand. The product range can be curated to offer a pre-selected range to the visitor or can be open-access, allowing anyone to list their products.