I like the Generative Pulse feature that Muck Rack offers - you can't find that anywhere else on any other platform. Review collected by and hosted on G2.com.

I wish we had more widget options when creating a dashboard, report, etc. Review collected by and hosted on G2.com.

I really enjoyed the user interface of Muck Rack. It's very straightforward and easy to understand. Their customer service, especially through the chat, is top-notch. They are quick to respond, very pleasant to deal with, and always focused on solving issues. If they can't solve an issue immediately, they get back to me in a timely fashion after researching it further. I also really love their journalist search capability. It’s impressive how easily I can create Boolean searches. These features are incredibly helpful, making it clear where everything is and ensuring I can resolve any issues quickly. The journalist search capabilities really form the bedrock of why we use media monitoring software, enabling us to tailor pitches and reach the right people. Review collected by and hosted on G2.com.

I've been having trouble with tagging duplicates to pitches. Basically, I have to ungroup my results, tag them all to a specific pitch, and then regroup them. It's something they're working on, but it's probably the biggest issue I have. Also, when I drill down too far in a journalist search, it can get a little upset with me, so you need to be really specific right off the bat instead of filtering several times over. Review collected by and hosted on G2.com.

Better expanding my awareness of the media landscape: finding reporter contact info, vetting coverage, finding the best reporter contact at a media outlet, finding new media outlets Review collected by and hosted on G2.com.

It doesn't always catch all coverage, especially podcasts, newsletters, and substacks and I often have to rely on other tracking methods, like Google to ensure all coverage is captured. This also becomes a pain when pulling coverage reports, as I'm not always confident that I've captured everything. Review collected by and hosted on G2.com.

I use Muck Rack for pitching, research from our think tank, and monitoring clips where staff and fellows might be featured. It's definitely valuable and beneficial. The pitch analytics are great, letting me track open and click rates, which helps refine our outreach for personalization and effectiveness. Monitoring clips is very helpful for ensuring we don't miss anything that Google News might miss. The accuracy and the ability to scrape the Internet are more valuable compared to Google News. The setup was very seamless, and we had great support from representatives. Overall, Muck Rack is extremely effective and makes a world of difference compared to colleagues who don't use it. Review collected by and hosted on G2.com.

I've had an issue with pitch open rates being low when they come from me, compared to when they're from colleagues. With colleagues, we see a 90 plus percent open rate, but mine only get 25 to 30%. I fear some of my emails might be going to spam, though I'm not sure if it's a Muck Rack issue, but it's something I'd like resolved. Also, the interface can be a little slow, like taking twenty seconds to load the name of one reporter. Faster load times would be nice. Review collected by and hosted on G2.com.

I use Muck Rack mainly to find journalists to pitch and to discover trends in media coverage, which is particularly valuable in my role as a PR representative. I like that it is easy to use, and the support function is quick and responsive. I appreciate their dashboards which allow me to bring different searches together to create a holistic view of a topic and compare different shared voice or sentiment searches for a fuller picture of media conversations. The journalist search functionality is also essential for reaching out to journalists for pitching. Additionally, the initial setup was pretty easy. Review collected by and hosted on G2.com.

I think there could be more transparency in how Muck Rack constructs their word clouds. They use their own proprietary algorithm to define the value of the words and rank them, and it would be helpful if they shared more about how this value is applied. Review collected by and hosted on G2.com.

I like that I am able to quickly search contact information for reporters and view recent stories they have covered. It helps me determine if they are a good fit for our pitch. The ability to create lists ahead of a launch allows me to manage my time and be ready to assist my team when needed. Being able to come back to these long term projects when I have time is a huge bonus to this service. It is also incredibly easy to add a new team member to our account during the onboarding process for new hires. Review collected by and hosted on G2.com.

When you use the chat feature, it says the team will get back to you in 30 minutes but it often responds just to tell you its been passed on to research and by the time the research team gets back to me hours or days later, the information is usually no longer needed because I have had to move on and make a decision. This frustrates me as timely results are critical. The integration of AI could be utilized better for analyzing social media for job changes. Muck Rack is not always up to date with job changes in the industry despite reporters posting about their career moves. It is SO slow to load anytime you open the browser or move from list to list. Review collected by and hosted on G2.com.

I love the extensive media database that Muck Rack offers, making it easy to search for specific people, topics, and outlets to find the most relevant contacts to pitch. I appreciate the information about the AI visibility of each outlet, which is more important to understand than ever. The initial setup was easy, which was a big plus. We switched to Muck Rack because it provided better information on media contacts and outlets than any of their competitors. I primarily use Muck Rack for media research, pitching, media monitoring, and reporting. Review collected by and hosted on G2.com.

I wish there was more built-in reporting on client AI visibility without having to purchase add-ons. I would like basic AI visibility reporting included as part of a regular coverage report. Review collected by and hosted on G2.com.

I like the accuracy of the reports in Muck Rack. Its coverage reporting feature is quite beneficial as it allows me to manually add more articles to the reporting dashboard using URLs. This helps me monitor new articles and their hit scores effectively. I also appreciate the alerts that keep me informed, even if I'm away from the dashboard. Additionally, the initial setup was very simple, which I found convenient. Review collected by and hosted on G2.com.

nothing at such Review collected by and hosted on G2.com.

I like that Muck Rack is easier to use and set up, which is important for me since I'm a one-person marketing team and need tools that let me focus on extracting information rather than the setup. The clipping feature works well for me, especially compared to AI agents I've tried for scraping news which weren't as efficient. The lower price point for accessing journalists and clipping across different countries is also a benefit compared to other similar solutions. Review collected by and hosted on G2.com.

I currently have a very large clipping from many different countries. Sometimes I notice the same headline in different news, but I need to review them all. I would really like to have the possibility to setup my associate brands, competitors, and industry keywords, and use AI within Muck Rack to provide a quick summary on top so that I can easily understand the daily priorities. I also craft press releases outside Muck Rack because I am not satisfied with the quality of the texts within the tool. Review collected by and hosted on G2.com.

I like that the contact information is usually up to date, which makes a big difference when you’re pitching. I also find the AI assist helpful. It speeds things up when I’m drafting or refining outreach. The platform is also intuitive, and when we need help, we can reach an actual support specialist. Review collected by and hosted on G2.com.

If I had to call out a downside, it’s that the contact data. While generally strong, it still isn’t perfect. There are times when emails bounce or a journalist has moved roles and it hasn’t been updated yet, so you still have to double-check. Review collected by and hosted on G2.com.