Rokt mParticle Features

Tools to (re)structure data in a manner that allows extracting insights quickly and accurately

Analyzes data to find and recommend the highest value customer segmentations.

Tools to create and adjust workflows to ensure consistency.

Presents information and analytics in a digestible, intuitive, and visually appealing way.

Configure existing workflows to meet your organization's needs

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards.

Provides guidelines or training related to sensitive data compliance requirements,

Allows administrators to set policies for security and data governance

Monitors data quality and send alerts based on violations or misuse

Active monitoring of systems, applications, or networks

Curates collected data for big data analytics solutions to analyze, manipulate, and model

Facilitates the disseminating of collected big data throughout parallel computing clusters

Compile data from across all systems so that users can view relevant information easily.

Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data.

Can act as a content marketing platform.

Can engage with customers across any device with a consistent message.

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Receive data and information in real time

Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes.

Identity verification functionality validates a person's identity prior to a company complying with a data subject access request.

Offers workflows to process Data Subject Access Requests to enable multiple departments to assist when complying with user access and deletion requests.

Offers a user-facing portal for data subjects to request access to their data.

Has reporting and log functionality to prove that companies are in compliance with mandated response time, per privacy laws such as GDPR, CCPA, and others.

Facilitiates API development and integrations with prebuilt connectors, templates, and examples.

Provides the ability to create connectors from existing services and APIs in catalog.

Provides dashboards to gain real-time insights into API performance, usage, and errors.

Facilitates to and fro data map according to the data model between applications/web services.

Provides integrations to ERP Systems.

Provides integrations to accounting Systems.

Provides integrations to customer relationship management and marketing automation systems.

Provides integrations to EDI service providers.

Lets users build a glossary of business terms, vocabulary and definitions across multiple tools.

Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources.

Monitors and cleanses data with the help of business rules and analytical algorithms.

Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console.

Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination.

Graphical representation of data

Authenticates and authorizes individuals to access the data they are allowed to see and use.

Helps identify and manage the roles of owners and stewards of data.

Helps adhere to data privacy regulations and norms.

Define levels of authorization for access to specific files or systems

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

Collect and maintain structured information that describes data or content

Defines, validates, and monitors business rules to safeguard master data readiness.

Allows users to create and review data policies to make them consistent across the organization.

Manage and store data in a database

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Integrates with Active Directory

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Move from one database to another, or upgrade the version of database software being used

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Import, collect, and capture data from multiple sources

A record of all activities within the system, including user access, changes made, etc.

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Allow users to access multiple services after entering their login credentials once

Alter the layout and content of reports

Examines, analyzes, and organizes data to create relevant summaries or graphs.

Verify the identity of users/devices to enable secure access

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Securely stores data to prevent data loss or breaches

Protect sensitive data for digital privacy

Compliant with HIPAA, which sets standards for sensitive patient data protection

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Initiate collection and analysis of known risks

Track the management and flow of data throughout the organization

Search and filter data across systems to locate required information by entering keywords or certain criteria

Online portal through which end users can access the system, manage tasks, or obtain information

Allows users to manage data from a number of sources

Store and organize documents in a centralized system

Application programming interface that allows for integration with other systems/databases

Track and document all activities across devices, networks, and other systems

Data is backed up automatically to prevent data loss

Interact with data visualization elements, such as charts and graphs, to drill down into data

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage, organize, and store contact information

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Application programming interface that allows for integration with other systems/databases

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Manage the process of attracting and converting business prospects into leads

Combining data from different sources and providing a unified view

A report showing what actions customers perform

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Group campaigns by project, client, or campaign for better management.

Automatically identify and save contact information of potential customers

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track visitors'/audience's responses across web pages and other optimized content

Analyze and gain insights into data in real-time

Manage, store and organize emails within the system or via third-party apps

Score a lead on their quality or likelihood to buy based on certain behaviors

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Create, save, and re-purpose templates for emails, forms, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Predict future data based on historical data sets

Gauge satisfaction and receive information for improvement and success

Adjust communications based on previous interactions or personal preferences

Plan and strategize marketing campaigns

Set up connections to third-party platforms to improve business processes

Track and analyse user behavior within a system or network

Track delivered, received, and opened emails

Track and interpret campaign performance metrics

Process of dividing customers into groups based on common characteristics

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage various distribution channels, build relations with channel partners, and track their performance

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Ensure compliance with the General Data Protection Regulation protocols

Record customer information, purchase history, and other notes

A collection of customer information such as contact details, demographics, previous interactions, etc.

Allows users to manage data from a number of sources

Predefined actions automatically performed on the occurance of specific events

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Pre-designed layouts that can be customized to match preferences and requirements