mLabs Features

Ability to input, modify and extract data from the application in bulk through a structured file.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

System provides sufficient customization to meet business requirements

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enables users to view and transact business with the same content in multiple languages and currencies.

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Manage the process of attracting and converting business prospects into leads

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage contacts across multiple mailing lists

Access software remotely via mobile devices

Allows users to create brand guidelines at a company level, channel level, and campaign level.

Provides collaboration tools to allow teams to share and comment on assets.

Provides premade organization templates to help users organize and structure their brand assets.

Create and design emails with an editor; manage templates; personalize dynamically

Create targeted lists, schedule and manage bulk email sending.

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Set up automated nurturing emails based on events, online activities, and lead scores

Create and send email blasts/campaigns

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Support mobile-optimized emails, online forms, and landing pages.

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Create many versions of emails, forms, or actions and gauge which is most effective

Customize contracts and forms to collect specific information

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data quality consists of deduplication, cleansing, and appending your marketing database.

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Track delivered, received, and opened emails

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Sync lead, contact, account, and opportunity information with your CRM system.

Set up connections to third-party platforms to improve business processes

Receive data and information in real time

Manage campaigns and track engagement for marketing efforts across social media channels

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track and document all activities across devices, networks, and other systems

Tracks metrics that provide insight into how a user interacts with any interface or product

Track visibility and traffic from search engines

Send promotional campaigns or transactional messages via text messages

Monitor activity of individuals who visit your website using cookies

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Create, design and manage workflows for repetitive tasks

Create, save, and re-purpose templates for emails, forms, etc.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Send automated marketing emails based on user actions over a predetermined period

Manage multiple campaigns in one system

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Track and analyze user behavior within a system or network

Analyze and gain insights into data in real-time

Track and interpret campaign performance metrics

Track and analyze information regarding website visitors

Interact with data visualization elements, such as charts and graphs, to drill down into data

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Reports on the performance of social media posts and campaigns.

Allows the creation, management, and scheduling of content to be shared across social media channels.

Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

Manage multiple campaigns in one system

Initiate interactions with customers by proactively starting conversations or providing informational content

Establish rules for automatic propagation of social media posts across one or more channels

Analyze and gain insights into data in real-time

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

Allows marketer to add, track, and measure a multitude of social media accounts.

Offers a white labeling service for agencies or resellers to customize platform branding.

Alter the layout and content of reports

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Analyzes and illustrates follower information such as demographics, location, interests, etc.

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Tracks and measures the success of paid advertising initiatives run on social media sites.

Ties social activity to business results such as leads, conversions, and sales.

Analyzes the performance of hashtags and identifies popular or trending hashtags.

Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Identify the source channel that resulted in a new lead in the system

Analyze and gain insights into data in real-time

Interact with data visualization elements, such as charts and graphs, to drill down into data

View and track pertinent metrics to find patterns and gain insights from data

Track and interpret campaign performance metrics

Track and monitor a specific set of keywords

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Track and document all activities across devices, networks, and other systems

Tracks metrics that provide insight into how a user interacts with any interface or product

Review data from past periods to reveal recurring tendencies and predict future performance

Provides a forum for customers to give feedback and data storage for company analysis.

Allows users to get real-time information on competitors performance and reputation.

Gives users greater visibility into the how feel and respond to reputation gaining tactics.

Evaluating strengths and weaknesses of companies with the same target audience

Provides tools with enhanced filtering and correlation between revenue and reputation.

Helps monitor the overall performance of marketing efforts and brand establishment.

Provides a centralized hub and management tools for all data points related to online reputation.

Helps track and monitor social media trends and interactions.

Helps manage social messaging and measures the full impact of social campaigns.

Helps manage ad messaging and measures the full impact of digital advertising campaigns.

Automatically monitor and receive alerts for any new online reviews

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Create, save, and re-purpose templates for emails, forms, etc.

Optimize and manage the search engine optimization efforts for a website or digital content

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Identify, track, and respond to negative feedback

Track and monitor a specific set of keywords

Gives visibility into employee performance and each individual's impact on reputation initiatives.

Helps establish a workflow that allows team members to communicate effectively and collaboratively.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Collect information from multiple sources

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and monitor a specific set of keywords

Track visitors'/audience's responses across web pages and other optimized content

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Optimize and manage the search engine optimization efforts for a website or digital content

Generate or append custom campaign parameters to URLs

Receive data and information in real time

Track and document all activities across devices, networks, and other systems

Track the amount of clicks on individual products to measure campaign results

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage, store and organize emails within the system or via third-party apps

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage various distribution channels, build relations with channel partners, and track their performance

Create, save, and re-purpose templates for emails, forms, etc.

Create, design and manage workflows for repetitive tasks

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Manage multiple campaigns in one system

Track and interpret campaign performance metrics

Track and analyze information regarding website visitors

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Send automated marketing emails based on user actions over a predetermined period

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Alter the layout and content of reports

Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.

Allows users to upload and publish brand content from a shared library.

Automates the content approval process to ensure social posts are approved by managers or clients before publishing.

Allows administrators to assign permissions for different users or teams to access certain platform features.

Provides features for creating or editing social media assets.

Store and manage images

Offers image editing capabilities.

Provides image and video resizing tools.

Offers video editing capabilties.

Integrates with external image and/or video editing tools.

Set up connections to third-party platforms to improve business processes

Provides a channel for team members to share media files, communicate, and work together

Edit, touch up, and convert images for publishing

Provides filters to help search for assets.

Allows users to save a specific search result at the top of the search results page.

Auto-tags assets based on AI detected descriptive markers.

Provides users with suggestions for related or similar keywords to help refine search queries.

Sets expiration dates on assets after which they can no longer be accessed or used

Provides permissions controls to manage who can access and/or edit assets.

Allows users to request access to assets.

Allows users to generate text based on a text prompt.

Use AI to generate content in the form of text, images, videos, etc.

Use AI to generate content in the form of text, images, videos, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Software program that continuously adjusts its behavior based on observed data

Integration with third-party CRM systems

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Plan and strategize marketing campaigns

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Market event via social media tools

Add customized logos and colors to align with company branding

Observe and track the demand, usage, progress or quality of a system, product, or user

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Ability to chat online in real time

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Send messages to multiple subscribers at the same time

Assemble applications and processes by dragging over and arranging pre-built components

Pre-made examples and templates for emails

Automatically create schedules based on business needs or employee availability and qualifications

Set campaign schedules by selecting start, pause, and end dates

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Automatically identify and save contact information of potential customers

Pre-designed layouts that can be customized to match preferences and requirements

Automate workflows and trigger campaigns based on customer actions

Predefined actions automatically performed on the occurance of specific events

See past and upcoming campaigns and communications in a calendar view

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Import and export data to and from software applications

Score a lead on their quality or likelihood to buy based on certain behaviors

Ability that lets users rebrand the software to make it look like their own

Track the usage of certain hashtags

Share internal and external reviews on social media platforms

View and track pertinent metrics to find patterns and gain insights from data

Predict future data based on historical data sets

Encourage your customers to promote your company by providing materials, tools, and reward programs

Automatic reply functionality for incoming messages

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Enables employees to promote their company by supplying them with materials, tools, and reward programs

An extended application or connector that enables users to perform additional services with their current set of tools

Search and filter data across systems to locate required information by entering keywords or certain criteria

Automatically calculate score after the assessment

Application programming interface that allows for integration with other systems/databases

Alter the layout and content of reports

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Customize data fields to support various needs and use cases

Allows businesses to request reviews from their customers

Tracks metrics that provide insight into how a user interacts with any interface or product

Use AI to generate content in the form of text, images, videos, etc.

Compare key metrics for the business against prominent players in the industry

Centralized repository to store content and assets

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Creation and customization of dashboards

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Automatically create schedules based on business needs or employee availability and qualifications

Collect information from multiple sources

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Track and manage schedules and meetings via an integrated calendar

Leave comments and notes on documents for others to view

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Create, design and manage workflows for repetitive tasks

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

An @mention is a way to tag or notify a specific person about a message/post

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Import and export data to and from software applications

Graphical representation of data

Observe and track the demand, usage, progress or quality of a system, product, or user

Define levels of authorization for access to specific files or systems

Track activity of your competitors

Search and filter data across systems to locate required information by entering keywords or certain criteria

Add customized logos and colors to align with company branding

Receive data and information in real time

Active monitoring of systems, applications, or networks

Market event via social media tools

Create and manage advertising campaigns on social media networks

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Active reporting of data and metrics

Set campaign schedules by selecting start, pause, and end dates

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Application programming interface that allows for integration with other systems/databases

Alter the layout and content of reports

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Add customized logos and colors to align with company branding

Create and manage advertising campaigns on social media networks

Find & retrieve relevant data or documents

Manage the process of evaluating documents or requests submitted for approval

Track and monitor a specific set of keywords

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and manage schedules and meetings via an integrated calendar

Create, design and manage workflows for repetitive tasks

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Review data from past periods to reveal recurring tendencies and predict future performance

Application programming interface that allows for integration with other systems/databases

Graphical representation of data

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Market event via social media tools

An @mention is a way to tag or notify a specific person about a message/post

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Use AI to generate content in the form of text, images, videos, etc.

Tracks metrics that provide insight into how a user interacts with any interface or product

Provides a channel for team members to share media files, communicate, and work together

Monitor social media posts or web that mention a particular brand

Assemble applications and processes by dragging over and arranging pre-built components

Leave comments and notes on documents for others to view

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Create, save, and re-purpose templates for emails, forms, etc.

Plan marketing campaigns for events

Market event via social media tools

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Use AI to generate content in the form of text, images, videos, etc.

Import and export data to and from software applications

Manage the process of attracting and converting business prospects into leads

Group campaigns by project, client, or campaign for better management.

Customize contracts and forms to collect specific information

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Observe and track the demand, usage, progress or quality of a system, product, or user

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Pre-designed layouts that can be customized to match preferences and requirements

Pre-made examples and templates for emails

Web form that allows users to enter data that is sent and processed for different reasons

Automatically identify and save contact information of potential customers

Add customized logos and colors to align with company branding

Active reporting of data and metrics

Plan and strategize marketing campaigns

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Set campaign schedules by selecting start, pause, and end dates

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create and automatically send premade copy in response to customer messages

Assemble applications and processes by dragging over and arranging pre-built components

Predefined actions automatically performed on the occurance of specific events

Create and send email blasts/campaigns

Application programming interface that allows for integration with other systems/databases

Customize data fields to support various needs and use cases

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Graphical representation of data

Generate one-off reports that meet information requirements

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Connect to big data sources

Search and filter data across systems to locate required information by entering keywords or certain criteria

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Visualize and analyze customer experience across all touchpoints and channels

Tracking the status of previously identified performance measurements

Analytics that breaks the data in a data set into related groups/categories.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Collect and maintain structured information that describes data or content

Manage digital assets

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Assemble applications and processes by dragging over and arranging pre-built components

Manage the process of evaluating documents or requests submitted for approval

Track and monitor efficient handling of all changes/transitions

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Tracks metrics that provide insight into how a user interacts with any interface or product

Create content in various formats, such as print, PDF, HTML and more

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Plan and coordinate all the resources, costs and time needed to execute assignments

Receive data and information in real time

Creation, approval, versioning, and distribution of visual assets and designs

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Create, save, and store files

Search and filter data across systems to locate required information by entering keywords or certain criteria

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Access a central warehouse of data and files for efficient and controlled distribution of assets

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Centralized repository to store content and assets

Track revisions and updates made to files and navigate between different versions

Create, design and manage workflows for repetitive tasks

Monitor social media posts or web that mention a particular brand

Import and export data to and from software applications

Plan to upload and publish specific content on social media platforms, screens etc.

Add customized logos and colors to align with company branding

Interact with data visualization elements, such as charts and graphs, to drill down into data

Allow users to access multiple services after entering their login credentials once

Monitor and manage customers' perceptions about a business, product, or service

Track and manage adherence to policies for any service, product, process, or supplier

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Evaluating strengths and weaknesses of companies with the same target audience

Application programming interface that allows for integration with other systems/databases

Leave comments and notes on documents for others to view

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Use AI to generate content in the form of text, images, videos, etc.

Ability to present data insights in the form of a story to the audience

Facilitates online authoring and publishing of the content

Assign categories, labels, tags, or attributes to documents for organization, search and storage

Track and document all activities across devices, networks, and other systems

Application programming interface that allows for integration with other systems/databases

Track and manage schedules and meetings via an integrated calendar

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Customize contracts and forms to collect specific information

Set up connections to third-party platforms to improve business processes

Track and interpret campaign performance metrics

Manage, organize, and store contact information

Create, design and manage workflows for repetitive tasks

A collection of customer information such as contact details, demographics, previous interactions, etc.

Notifications that are delivered to users as soon as an event occurs

Alter the layout and content of reports

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Pre-designed layouts that can be customized to match preferences and requirements

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Receive data and information in real time

Evaluating strengths and weaknesses of companies with the same target audience

Manage and track all internal and external communication conducted via calls, email, text, or chat

Review data from past periods to reveal recurring tendencies and predict future performance

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Import and export data to and from software applications

Track and manage adherence to policies for any service, product, process, or supplier

Provides a channel for team members to share AI models, media files, communicate, and work together

Timed notification for any upcoming task, deadline, appointment, or activity

Observe and track the demand, usage, progress or quality of a system, product, or user

Customize data fields to support various needs and use cases

Assemble applications and processes by dragging over and arranging pre-built components

Access software remotely via mobile devices

Create and manage advertising campaigns on social media networks

View and track pertinent metrics to find patterns and gain insights from data

Define levels of authorization for access to specific files or systems

Categorize emotions expressed and identify if they are positive, negative or neutral

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Notifications via mobile devices

Active reporting of data and metrics

Create, save, and re-purpose templates for emails, forms, etc.

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Analyze and gain insights into data in real-time

Graphical representation of data

Create, manage and track all task activities and progression

Configure existing workflows to meet your organization's needs

Add customized logos and colors to align with company branding

Notifications/alerts for upcoming events or tasks

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Receive and/or send email notifications for urgent updates, requests, or other information

Market event via social media tools

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Pre-made examples and templates for emails

Leave comments and notes on documents for others to view

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Process of dividing customers into groups based on common characteristics

Manage, store and organize emails within the system or via third-party apps

Search and filter data across systems to locate required information by entering keywords or certain criteria

Compare key metrics for the business against prominent players in the industry

Centralized repository to store content and assets

Track delivered, received, and opened emails

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Automatically identify and save contact information of potential customers

Track social media posts that reference a specific brand, business, name, etc.

Automated identification of relevant content for future sharing and reposting

Automate workflows and trigger campaigns based on customer actions

Manage the process of attracting and converting business prospects into leads

Web form that allows users to enter data that is sent and processed for different reasons

Monitor social media posts or web that mention a particular brand

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Manage the process of evaluating documents or requests submitted for approval

Tracks metrics that provide insight into how a user interacts with any interface or product

Find & retrieve relevant data or documents

Interact with data visualization elements, such as charts and graphs, to drill down into data

Monitor and manage customers' perceptions about a business, product, or service

Ability to chat online in real time

Allow users to access multiple services after entering their login credentials once

Manage various distribution channels, build relations with channel partners, and track their performance

Set campaign schedules by selecting start, pause, and end dates

Track the amount of clicks on individual products to measure campaign results

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Games or game-like elements to track progress and reward accomplishments

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Pipeline view and tracking lead status

Track and monitor a specific set of keywords

Plan and strategize marketing campaigns

Integrate with more than one social media network

Monitor social media sites for specific keywords

Track the usage of certain hashtags

Engage with a lead throughout the sales process by actively providing information

Initiate interactions with customers by proactively starting conversations or providing informational content

Group campaigns by project, client, or campaign for better management.

Collect information from multiple sources

Create and automatically send premade copy in response to customer messages

Provide online support for your customers through live chat or help desk functionality

Manage multiple campaigns in one system

Plan marketing campaigns for events

Capability to use a search engine via operators like AND, NOT, and OR

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Enables employees to promote their company by supplying them with materials, tools, and reward programs

Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.

Predefined actions automatically performed on the occurance of specific events

Track customers' activities across social networks and maintain details about their demographics, preferences & more

A repository of content that has been approved for sharing with current and prospective clients

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Send automated marketing emails based on user actions over a predetermined period

Establish rules for automatic propagation of social media posts across one or more channels

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads