[
Meritto Reviews
](https://www.g2.com/products/meritto/reviews)

[
Meritto Reviews
](https://www.g2.com/products/meritto/reviews)

# Meritto Features

##### ## Platform (10)

Customization

Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Document & Content Mgmt.

Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Output Document Generation

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Mobile Access

Access software remotely via mobile devices

Lead Generation

Manage the process of attracting and converting business prospects into leads

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##### ## Sales Force Automation (10)

Contact & Account Management

Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.

Partner Relationship Mgmt. (PRM)

Manage partners by tracking channel partner leads and sales opportunities. Provide a partner portal to collaborate with channels on sales opportunities and to share product, pricing, quoting, ordering, and training information

Opportunity & Pipeline Mgmt.

Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.

Task / Activity Management

Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities.

Territory & Quota Management

Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.

Desktop Integration

Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.

Product & Price List Management

Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.

Quote & Order Management

Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.

Customer Contract Management

Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution.

Contract/License Management

Track, store, and access client contracts or licenses

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##### ## Marketing Automation (7)

Email Marketing

Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders.

Campaign Management

Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.

Lead Management

Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.

Marketing ROI Analytics

Enables analysis of effectiveness of an organizations various marketing activities

Email Management

Manage, store and organize emails within the system or via third-party apps

File Management

Create, save, and store files

Deal Management

Defines specific deal parameters to negotiate and secure deals

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##### ## Customer Support (20)

Case Management

Tracks issues/help requests reported by customers through the resolution process.

Customer Support Portal

Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base.

Knowledge Base

Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions.

Call Center Features

Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management.

Support Analytics

Enables analysis of customer support activities to optimize customer support professionals, processes and tools.

Workflow Management

Create, design and manage workflows for repetitive tasks

Opportunity Management

Track all opportunities for potential sales and convert them into recurring revenue

Sales Pipeline Management

Pipeline view and tracking lead status

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Pipeline Management

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Predictive Analytics

Predict future data based on historical data sets

Document Management

Store, manage, and track all electronic documents in a centralized location

Channel Management

Manage various distribution channels, build relations with channel partners, and track their performance

Commission Management

Tracking, calculating, and paying commissions and earnings to employees

Field Sales Management

Manage or track sales completed by field teams/employees

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##### ## Integration (8)

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Third-Party Integration

Addition of necessary external data, applications, tools, or features

Internal Chat Integration

Incorporation of a chat or messaging system within an organization's internal communication infrastructure

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Real-Time Data

Receive data and information in real time

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##### ## Mobile & Social (7)

Social Collaboration Features

Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone

Social Network Integration

Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.

Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Customer Support

Provide online support for your customers through live chat or help desk functionality

Multi-Channel Social Integration

Integrate with more than one social media network

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##### ## Reporting & Analytics (3)

Reporting

Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.

Dashboards

An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance

Forecasting

Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.

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##### ## Functionality (24)

Email marketing

Enables admissions professionals to email students or prospective students from within the tool

SMS Alerts

Allows admissions professionals to send applicants alerts via SMS

Event Management

Contains recruitment event management functionality

Financial Management

Contains task management features designed to improve admissions office workflow

Interview Scheduling

Provides interview scheduling and management functionality

Mobile Application

Provides users with a mobile application to use

Forms Automation

Allows users to create customizable online forms

Marketing Automation

Gives users the ability to design, test, and automate marketing campaigns directly within the tool

Lead Nurturing

Provides personalization tools to help nurture individual leads and personalize the applicant experience

Automated Reminders

Contains automated reminders for admissions staff

Document Management

Store, manage, and track all electronic documents in a centralized location

Alumni Management

Tools that help educational institutions or fundraising organizations connect with alumni

Admissions Management

Handle the registration and admission process for existing and new students

Assessment Management

Creation, administration, and evaluation of assessments or tests

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Application Management

Track, manage and store the applications of potential future members, customers or candidates

Workflow Management

Create, design and manage workflows for repetitive tasks

Candidate Management

Build, track, and maintain relationships with candidates

Fee Management

Track collected or paid charges for services performed or access granted

Financial Aid Management

Manage information and/or provide updates regarding student financial aid

Forms Management

Store, manage and track all forms in a centralized location

Class Scheduling

Schedule in-person or online classes

Registration Management

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

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##### ## Data Management (4)

Analytical Tools

Provides insight into applicant data via reporting and data visualization tools

Integration APIs

Integrates and/or allows data sharing with other disparate systems

Funnel Management

Provides an overview of the number of applicants at each stage in the admissions process, from prospect to enrolled student

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

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##### ## Integrations (3)

Integrations

Seamlessly integrates functions from multiple departments including finance and HR in a single system

Communication

Includes tools that improve communication across departments

Data Sharing

Effectively integrates with student data sources

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##### ## Reporting (2)

Report Generation

Generates a variety of reports

Report Automation

Automates tasks involved with creating reports

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##### ## Core Modules (3)

Finance and Accounting

Manages core financial and accounting processes

Human Resources

Automates and manages HR processes, including employee records and payroll

Billing and Fees

Automates billing and fee collection

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##### ## Generative AI (3)

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Proposal Generation

Create proposals based on costs of labor and materials

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##### ## Agentic AI - Admissions and Enrollment Management (1)

Multi-step Planning

Ability to break down and plan multi-step processes

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##### ## Agentic AI - CRM (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Calendar/Reminder System

Notifications/alerts for upcoming events or tasks

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##### ## Additional Functionality (150)

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Data Import/Export

Import and export data to and from software applications

Lead Capture

Automatically identify and save contact information of potential customers

Batch Processing

Software's ability to perform similar action on multiple similar files simultaneously

Email Tracking

Track delivered, received, and opened emails

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Pipeline Reports

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Segmentation

Group leads or contacts based on their specific characteristics

Customizable Fields

Customize data fields to support various needs and use cases

Role-Based Permissions

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Interaction Tracking

Track interaction history by documenting conversations for contacts

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Document Storage

Store and organize documents in a centralized system

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Referral Tracking

Log and store the source of contacts/leads

Quotes/Estimates

Generate quotes or estimates for customers

Multi-Channel Communication

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

Marketing Automation

Automate workflows and trigger campaigns based on customer actions

Email Templates

Pre-made examples and templates for emails

Sales Reports

Reports specific to sales analysis for trends and strategies

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Lead Scoring

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Data Security

Protect sensitive data for digital privacy

Customizable Reports

Alter the layout and content of reports

Calendar Sync

Synchronize with other calendars to view mutual availability and schedules

For Startups

Primarily serving startup companies

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

For iPad Devices

Operate/access software on iPad Devices

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Activity Tracking

Track and document all activities across devices, networks, and other systems

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

For Mac Devices

Operate/access software on Mac Devices

Landing Pages/Web Forms

Create landing pages or online forms designed to capture new leads and prospects

Lead Nurturing

Engage with a lead throughout the sales process by actively providing information

Gamification

Games or game-like elements to track progress and reward accomplishments

Prioritization

Arrange tasks based on the level of priority or urgency

Web-based Deployment

SaaS, web-based, online deployment

Softphone

Use your computer as a phone device to make calls over the internet

Single Sign On

Allow users to access multiple services after entering their login credentials once

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Mobile App

Access the system via a mobile application

Email Sequences

Set up automated email sequences to streamline outreach and engage leads/contacts

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Lead Assignment

Manually or automatically assign leads to sales reps

For Small Businesses

Designed for small businesses

Live Chat

Ability to chat online in real time

Business Card/Badge Scanning

Capture contact information by scanning a physical item and having the system automatically extract data from the scan

Data Visualization

Graphical representation of data

Customer Social Profiles

Track customers' activities across social networks and maintain details about their demographics, preferences & more

Social Promotion

Market event via social media tools

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Customer Engagement

Initiate interactions with customers by proactively starting conversations or providing informational content

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Brand Tracking

Monitor social media posts or web that mention a particular brand

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Mobile Access

Access software remotely via mobile devices

Enrollments/Onboarding

Manage the enrollment and onboarding of all new members and accepted applications

Customizable Reports

Alter the layout and content of reports

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Customizable Branding

Add customized logos and colors to align with company branding

K-12

Software designed for kindergarten through 12th grade schools

Commenting/Notes

Leave comments and notes on documents for others to view

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Scoring

Automatically calculate score after the assessment

Attendance Tracking

Track the attendance of specific individuals or groups

Self Service Portal

Online portal through which end users can access the system, manage tasks, or obtain information

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Electronic Payments

Electronically collect payments for goods or services

For Higher Education

Software designed for higher education organizations

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Role-Based Permissions

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Billing & Invoicing

Create, manage, and send invoices or bills to customers

Data Import/Export

Import and export data to and from software applications

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Faculty/Staff Management

Track and manage staff profiles, recruitment, schedules, productivity, career development and performance

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Class Scheduling

Schedule in-person or online classes

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

K-12

Software designed for kindergarten through 12th grade schools

Parent Portal

Portal for parents to see and update childrens' info, track progress & more

Attendance Tracking

Track the attendance of specific individuals or groups

Classroom Management

Plan and schedule lessons and maintain students' behavior in the classroom

Single Sign On

Allow users to access multiple services after entering their login credentials once

Records Management

Ability to record, store, update, and retrieve information

Progress Reports

Document and report the progress of ongoing projects

Customizable Reports

Alter the layout and content of reports

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Customizable Branding

Add customized logos and colors to align with company branding

Skills Assessment

Observe employees over a period of time to gain an understanding of their abilities to perform certain tasks

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Online Payments

Accept and process online payment transactions

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Contact Management

Manage, organize, and store contact information

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Calendar Management

Track and manage schedules and meetings via an integrated calendar

API

Application programming interface that allows for integration with other systems/databases

Financial Management

Plan, manage, and track the financial activities of an individual or organization

Student Portal

Library Management

Manage all in-house operations of the school library

Forms Management

Store, manage and track all forms in a centralized location

Event Calendar

A list of events with their respective dates

Blended Learning

Supports learning paths that combine in-person classes with online/virtual courses

Payroll Management

Manage employee salary processes, data, taxes, and records administration efficiently

Student Information/Records

Create lists of student grades, transcripts, class lists, course schedules, etc. to be shared with instructors and administration

Independent/Private

Software designed for private/independent schools

Document Management

Store, manage, and track all electronic documents in a centralized location

Learning Management

Organize and track educational activities

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Enrollments/Onboarding

Manage the enrollment and onboarding of all new members and accepted applications

Email Management

Manage, store and organize emails within the system or via third-party apps

Curriculum Management

Map out the subjects that comprise courses of study

Assessment Management

Creation, administration, and evaluation of assessments or tests

Gradebook

Track student's scores and grades on course materials

Course Authoring

Developing custom training courses for educating employees or for teachers to create courses for their students

Bookstore Management

Manage book inventory and handle transactions for stores that sell books

Data Import/Export

Import and export data to and from software applications

Housing Management

Overseeing housing processes, including room occupancy, roommate preferences, and maintenance management

Student Management

Database of students to track personal information of individuals and families

Admissions Management

Handle the registration and admission process for existing and new students

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Document Storage

Store and organize documents in a centralized system

Electronic Payments

Electronically collect payments for goods or services

Customizable Forms

Customize contracts and forms to collect specific information

Cafeteria Management

Manage cafeteria operations such as menu creation, payment processing, order intake, or vendor management

Activity Tracking

Track and document all activities across devices, networks, and other systems

Facility Management

Manage the maintenance of building facilities

For Higher Education

Software designed for higher education organizations

Online Calendar

Online calendar of upcoming events/activities viewable to members and visitors

Self Service Portal

Online portal through which end users can access the system, manage tasks, or obtain information

Attendance Management

Manage attendance for classes, shifts, meetings, or events

Role-Based Permissions

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Assignment Management

Assign issues and tasks based on availability or required skills

School District

Software designed for school districts

Special Education

Software designed for special education institutions

Registration Management

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

Parent/Student Portal

Online gateway through which parents and students can view material and communicate with teachers

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##### Categories on G2

[CRM](https://www.g2.com/categories/crm)[School Management](https://www.g2.com/categories/school-management-software)[Education ERP Suites](https://www.g2.com/categories/education-erp-suites)

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