What problems is MediaHQ solving and how is that benefiting you?
For our communications team at daa, MediaHQ has taken away a lot of the pain points that used to slow us down. Before we adopted it, managing journalist contacts was a real challenge. Lists were on individual laptops, sometimes out of date and sharing them between Dublin and Cork colleagues raised GDPR concerns. MediaHQ solved that by giving us a single, secure database that’s always current and fully compliant, so we can work confidently without worrying unduly about data protection. Distributing press releases used to be a time-consuming process, with manual emails and endless copy-pasting. Now, it’s streamlined: we upload the release, select the right lists, and schedule it in minutes. That efficiency means we can focus on the message rather than the mechanics. Another big win is visibility. Previously, we had no clear way to see who opened or engaged with our media releases. MediaHQ’s analytics also changed that, giving us an insight into performance and helping us refine our approach. Scaling communications across Ireland's two leading airports at Dublin and Cork, was another challenge. MediaHQ has made it easier by supporting multiple licences and user roles, so Dublin and Cork colleagues can collaborate seamlessly. In short, MediaHQ has solved issues of compliance, speed, accuracy, and coordination, all of which are critical for a busy daa Comms team. Review collected by and hosted on G2.com.
