Mastercard Offers is a comprehensive solution designed to help merchants achieve their business objectives by managing merchant-funded offers with exceptional ease and efficiency. By leveraging Mastercard's extensive experience, advanced personalization engine, and flexible capabilities, this dynamic platform operates seamlessly across any payment type and network, providing access to a wide range of distribution channels. Key Features and Functionality: - Pay for Performance: Merchants pay only for results directly attributed to sales, backed by rich analytics that ensure a clear return on ad spend. - Targeted Offer Models: Utilizing advanced AI, merchants can unlock new revenue streams by targeting the right customers and paying solely for actual performance. - Retention Boost: Strategic campaigns are designed to elevate customer retention by rewarding increased spending frequency and managing offers to sustain customer engagement. - Win-Back Strategies: The platform enables merchants to regain lost revenue by strategically re-engaging lapsed customers through dynamic offers. - Efficient Spend Management: With card-linked offers, merchants can maximize marketing impact, confidently set budgets, and demonstrate incremental lift through attributable sales and analytics. Primary Value and User Solutions: Mastercard Offers empowers merchants to drive customer loyalty and increase sales by delivering personalized, merchant-funded offers efficiently. The platform's end-to-end management capabilities simplify the process of creating and distributing offers, allowing merchants to focus on their core business operations. By providing targeted and performance-based incentives, merchants can attract new customers, retain existing ones, and re-engage those who have lapsed, ultimately enhancing their overall market competitiveness.