Digital innovations and the changes they cause, which we are witnessing, shape and unstoppably influence the way we live and work today. Social and mobile platforms add value to the rich emotional connection between people and the brands they love. We notice the difference only when we face a unique experience that brings us some new emotion and impression. Competition is fiercer than ever before in every business segment. Only brands and companies that operate based on detailed analysis and smart integrated planning, emotional understanding and using above-average design manage to do business sustainably. That's why at MarkLab we use proven processes, innovative analytical methods and revolutionary tools in almost everything we do. But perhaps more importantly, we use them in conjunction with emotions so that our work results in a unique user experience.