Manago AI Reviews & Product Details

SALESmanago is a powerful automation engine that effortlessly handles massive databases and complex custom integrations. Its advanced analytics allow us to monitor real-time behaviour and replace guesswork with facts.

This, combined with an efficient reporting module, enables us to reach diverse customer segments with professional-grade technical personalization. Review collected by and hosted on G2.com.

The primary challenge is the steep learning curve required to fully master its advanced features and custom integration capabilities. While the platform is powerful, the sheer volume of data and options can initially lead to "information noise" if not managed by an experienced team. Additionally, the interface, though functional, requires a high level of technical proficiency to navigate efficiently when building complex, multi-segment workflows. Review collected by and hosted on G2.com.

SALESmanago stands out as a powerful and flexible Marketing Automation platform that has evolved significantly over the years. It combines customer data management with advanced automation features, making it a strong solution for eCommerce and omnichannel strategies.

One of its key strengths is the ability to centralize data from multiple sources and use it to create highly personalized marketing campaigns. The platform offers a wide range of tools—from email marketing and behavioral targeting to AI-driven product recommendations—which allow for a more tailored customer experience.

Another positive aspect is its continuous development. New features and improvements are released regularly, showing a clear commitment to innovation and staying aligned with market needs. Review collected by and hosted on G2.com.

While SALESmanago is feature-rich, some areas of the platform can feel complex, especially for new users. The learning curve can be a bit steep when trying to fully leverage all available functionalities. Review collected by and hosted on G2.com.

SALESmanago is a tool that truly makes everyday work easier — not only in the e-commerce industry but also in telecommunications services. It offers extensive capabilities, from segmentation and automation to communication personalization and multichannel customer engagement, making it possible to run highly tailored campaigns for different customer groups.

Another big advantage is the support. The team is very helpful, responds quickly, and genuinely tries to find the best solution instead of just redirecting you to documentation. This makes implementing new ideas and solving problems much smoother. Review collected by and hosted on G2.com.

Many features and integrations are clearly optimized for e-commerce. Companies from service-based industries may sometimes need to adapt the setup to fit their processes. Fortunately, the system is flexible and the support team is very helpful in finding suitable solutions. Review collected by and hosted on G2.com.

I have been working with SALESmanago for a little over a year on daily basis, and the platform has significantly improved the way we manage customer communication and automation.

One of the biggest advantages for me has been the intuitive email builder. The ability to pull products and prices directly from our website and automatically generate UTM‑tagged links has streamlined our workflow and saved us a substantial amount of time on each campaign (with previous solution, we had to create links manually).

The built‑in Live Chat has also proven to be a valuable tool, allowing us to support customers more efficiently without needing additional integrations. It is very easy it is to manage pop‑ups. AI‑driven segmentation helps us target the audience with far greater precision and optimize expenses on mobile messaging. Workflows are really easy to build, though so far, I use very simple ones. 

Another critical benefit is the fast and responsive support team, who are always ready to help and genuinely committed to improving their services.

Of course, I still see many areas where the platform can continue to grow and evolve. However, I clearly see that SALESmanago is moving in the right direction and actively developing the features that are important for my business needs.

Overall, it’s a solution that continues to improve and one I’m confident will only get stronger over time. Review collected by and hosted on G2.com.

1) In SALESmanago, main contact identificator is email, while in my business - phone number. As a result, there is no protection from creating duplicates with same phone number.

2) In contact selection, there is no OR option, only AND, which makes filtering less convenient. Not possible to exclude contacts choosing 2 different external events: like either made purchase or visited site today.

3) Not possible to spread mailing over time (like, not send all at once, but distribute evenly over several hours). Review collected by and hosted on G2.com.

I appreciate Manago AI mainly for its broad range of features, including newsletters, automated emails, and the option to configure web push notifications. The customer segmentation tools are also helpful, and the email creator is straightforward and intuitive to use. On top of that, the recently introduced AI Agent supports account management and makes it easier to review performance and analyze results. Review collected by and hosted on G2.com.

At this point, there isn’t much I dislike about Manago AI. I’m especially looking forward to the rollout of new AI features that can create workflows independently. Review collected by and hosted on G2.com.

We’ve been using SALESmanago for a while now, and it’s a solid choice if you're looking to get serious about marketing automation. It’s particularly effective at pulling together customer data and helping us run more personalized campaigns without a ton of manual effort. Review collected by and hosted on G2.com.

The platform is quite feature-heavy, which is great for scaling, though it does take a bit of time to get used to the interface. It’s a reliable, middle-of-the-road solution—not perfect, but it definitely does the job of streamlining our workflows and improving how we target our audience. Review collected by and hosted on G2.com.

It's a powerful tool to manage your audiences, email marketing activities and get a lot of insights about the most efficient activities. Review collected by and hosted on G2.com.

It's a big machine, so you have to invest your time to know it. Review collected by and hosted on G2.com.

I am very satisfied with the Help Desk which is available to me 24/7 and genuinely provides support. The Customer Success Manager who suggests possible solutions is a significant added value. Another aspect I appreciate is the A/B testing and automated workflow, making it possible to replicate the offline customer experience in the online environment. Also, the initial setup was quite straightforward, I’d rate it 9 out of 10. Review collected by and hosted on G2.com.

Campaigns which have already been created should be editable for future changes. At the moment, I need to remove the current campaign and create a new one. Review collected by and hosted on G2.com.

As a certified SALESmanago partner, we've been implementing the platform for clients across e-commerce, education, and B2B sectors for several years now. One of the key reasons we keep choosing SALESmanago — and recommending it to our clients — is the relationship we've built with the team over time. Having a dedicated point of contact who knows our business, understands our clients' needs, and responds quickly when issues arise makes a real difference in day-to-day operations and in the quality of the implementations we deliver.

Beyond that, what sets SALESmanago apart is the sheer breadth of features available in a single platform — from advanced behavioral segmentation and RFM analysis to marketing automation workflows, web push, live chat, and AI-driven product recommendations. For our clients, having everything under one roof eliminates the need for multiple tools and simplifies data management significantly.

The Catalog API and dynamic email personalization are particularly powerful for e-commerce clients, allowing us to build highly targeted flows based on real purchase behavior. The continuous product updates show that SALESmanago is actively evolving to meet market demands, and the long-term partnership we've developed with the team is one of the main reasons we've been able to scale successful implementations across so many projects. Review collected by and hosted on G2.com.

The learning curve can be steep for new clients — the platform is so feature-rich that onboarding requires dedicated time and expertise, which is actually where having a partner adds real value. Some UI flows could be more intuitive, and occasional inconsistencies between different modules (for example, how data is presented across reporting sections) can slow down day-to-day operations. API documentation, while comprehensive, sometimes lags behind newly released features. These are minor friction points in an otherwise robust platform that consistently delivers results for our clients. Review collected by and hosted on G2.com.

I really like how SALESmanago combines strong marketing automation, a real CDP, and GDPR-ready tools all in one system—it’s super valuable for B2B teams like ours in Germany. The 360° customer view is a standout for me. It pulls together data from our website, email, lead forms, and CRM into one profile, helping us understand lead engagement at every touchpoint. It has completely changed how we segment and personalize our campaigns. I also appreciate the flexibility of the automation workflows which lets us build detailed nurture sequences and re-engagement campaigns without needing technical help. It's powerful yet manageable for our team. Review collected by and hosted on G2.com.

A few parts of SALESmanago could be smoother or more intuitive for our team working in the German B2B space. The biggest pain point is the learning curve for more advanced features. The basic automation and email campaigns are easy enough, but setting up complex workflows, custom lead scoring, or deeper CDP integrations can get complicated. It often takes time to configure correctly, and we sometimes need to test multiple times to get it right. We also find the dashboard and reporting interface a bit overwhelming at first. There’s so much data available that it can be hard to find the exact metrics we need quickly. Customizing reports to match our internal B2B KPIs takes more effort than we expected. Review collected by and hosted on G2.com.