The Mainstay Advisor® Value Platform is a comprehensive suite of tools designed to enhance the entire customer lifecycle by enabling businesses to effectively quantify and communicate the value of their solutions. This integrated platform supports marketing, sales, and customer success teams in articulating the business impact of their offerings, thereby accelerating sales growth and reducing customer churn. Key Features and Functionality: - Marketing Value Advisor®: This component offers ROI and assessment tools tailored for lead generation. It allows for custom branding, integrates seamlessly with marketing automation platforms, and provides prospects with self-service value conversations. - Sales Value Advisor®: Designed to simplify value selling, this tool moves value engineering and sales enablement programs to the cloud. It aids sales teams in quantifying and communicating the value of offerings, thereby accelerating revenue growth. - Customer Success Value Advisor®: This feature automates and scales the ability of customer success teams to deliver value realization-focused Quarterly Business Reviews , enhancing customer satisfaction and retention. Primary Value and Problem Solved: The Advisor® Value Platform addresses the challenge businesses face in demonstrating the tangible business impact of their solutions. By providing tools that quantify and communicate value, it empowers organizations to: - Generate High-Quality Leads: Interactive calculators and assessment tools engage prospects, capturing valuable data and converting website visitors into qualified leads. - Accelerate Sales Cycles: By equipping sales teams with compelling value propositions and business cases, the platform reduces sales cycle times and increases deal sizes. - Enhance Customer Retention: Demonstrating realized value through automated QBRs helps in increasing customer satisfaction and ensuring renewals, thereby reducing churn. In essence, the Mainstay Advisor® Value Platform transforms value communication into a strategic asset, enabling businesses to effectively convey the impact of their solutions and drive sustained growth.