Lunio is an AI-powered platform designed to protect and optimize digital advertising campaigns by identifying and eliminating invalid traffic, such as bots and fraudulent clicks. By ensuring that ads reach genuine human audiences, Lunio helps marketers maximize their return on ad spend and improve overall campaign performance. Key Features and Functionality: - AI-Powered Invalid Traffic Detection: Utilizes advanced machine learning algorithms to analyze ad click behaviors in real time, accurately identifying and excluding non-human or fraudulent traffic. - Comprehensive Multi-Channel Protection: Offers robust protection across various paid media channels, including paid search, paid social, display ads, and Google's Performance Max campaigns, integrating seamlessly with platforms like Google, Meta, and Bing. - Detailed Traffic Analytics and Insights: Provides in-depth analytics on traffic sources, user behavior, and ad placement effectiveness, empowering marketers to make informed decisions and optimize campaigns. - Real-Time Monitoring and Exclusion: Continuously monitors ad click behaviors, automatically excluding invalid users across paid media channels to maintain traffic quality. - Privacy and Compliance: Operates with a cookieless, GDPR and CCPA-compliant approach, ensuring user privacy while effectively detecting invalid traffic. Primary Value and Problem Solved: Lunio addresses the pervasive issue of invalid traffic in digital advertising, which can lead to wasted ad spend and skewed performance metrics. By accurately detecting and eliminating fraudulent clicks, Lunio ensures that marketing budgets are allocated toward genuine user engagement, enhancing campaign effectiveness and return on investment. This allows advertisers to focus on reaching real audiences, improving conversion rates, and achieving more reliable data-driven insights.