Compare Loomly and Sprout Social 
At a Glance
Market Segments
Small-Business (84.1% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
Starting at $32.00 Per Month
Starting at $79.00 1 user/per month (billed annually)
Loomly
Star Rating
(1,794)4.6 out of 5
Market Segments
Small-Business (84.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $32.00 Per Month
Browse all 5 pricing plansSprout Social
Star Rating
(6,215)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its social listening capabilities, allowing users to monitor messages, mentions, and keywords effectively. This feature helps users spot trends or potential crises before they escalate, making it a powerful tool for proactive social media management.
- Users say that Loomly offers a structured content planning experience, with its calendar view allowing for easy tracking of posts, formats, channels, and approval statuses. This organization helps reduce daily confusion, making it particularly appealing for teams managing multiple social media accounts.
- Reviewers mention that Sprout Social's customer service is highly praised, with many users finding the support team helpful and responsive. This level of support can be crucial for businesses that rely on timely assistance to navigate their social media strategies.
- According to verified reviews, Loomly is recognized for its affordability, making it an attractive option for small businesses looking for a cost-effective social media management solution. Users appreciate that it supports all major social networks while remaining budget-friendly.
- G2 reviewers highlight that Sprout Social provides robust reporting features, with users finding the reports and graphs helpful for presentations. This capability is particularly beneficial for businesses that need to demonstrate social media performance to stakeholders.
- Users report that while Loomly is straightforward and organized, it may lack some of the advanced features found in Sprout Social, such as in-depth analytics and social engagement tools. This could be a consideration for businesses looking for more comprehensive insights into their social media performance.
Pricing
Entry-Level Pricing
Loomly
Base
Starting at $32.00
Per Month
- 2 Users
- 10 Social Accounts
- Unlimited Content
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
Loomly
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
1,446
8.5
5,292
Ease of Use
9.2
1,462
8.8
5,352
Ease of Setup
9.3
952
8.7
3,718
Ease of Admin
9.3
851
8.8
2,235
Quality of Support
9.3
1,207
8.6
4,728
Has the product been a good partner in doing business?
9.4
818
8.7
2,201
Product Direction (% positive)
9.4
1,361
8.9
5,207
Features by Category
Social Analytics
Feature Not Available
7.7(won by default)
2978
7.7
134
7.8(won by 0.1)
3157
8.4
156
8.8(won by 0.4)
3372
7.3(won by 0.1)
109
7.2
2604
Feature Not Available
7.0(won by default)
2610
7.7(won by 0.4)
135
7.3
2371
Feature Not Available
7.1(won by default)
2309
Reports & Dashboards
7.3
135
8.1(won by 0.8)
3221
8.1
139
8.5(won by 0.4)
3268
8.4
135
8.5(won by 0.1)
3127
7.3(won by default)
108
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
894
Not enough data
6.2(won by default)
890
Not enough data
6.2(won by default)
880
Not enough data
6.2(won by default)
888
Not enough data
6.3(won by default)
890
Content & Collaboration
9.3
967
8.9
3191
8.4
818
7.9
2926
7.8
661
8.2
3012
8.6
734
8.0
2895
8.8
800
8.3
3002
8.3
658
Feature Not Available
Social Management
7.8
967
8.6
4303
9.1
1204
8.9
4325
8.4
947
8.1
3812
8.3
1033
8.5
4190
7.3
658
Feature Not Available
8.5
621
7.9
2902
8.1
248
7.5
2491
Agentic AI - Social Media Management
Not enough data
6.2
1063
Not enough data
6.4
1054
Not enough data
6.5
1059
Not enough data
6.5
1045
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Monitoring & Listening
Not enough data
8.5
1905
Not enough data
7.0
1436
Not enough data
8.0
1222
Not enough data
7.9
1197
Not enough data
7.7
1166
Not enough data
7.8
1193
Agentic AI - Social Media Listening Tools
Not enough data
6.4
388
Not enough data
6.4
388
Not enough data
6.4
388
Not enough data
6.4
388
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1210
Not enough data
8.6
1968
Not enough data
8.1
1227
Not enough data
7.8
1127
Generative AI
Not enough data
7.1
864
Not enough data
6.9
849
Process
Not enough data
8.4
1466
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1522
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1127
Not enough data
8.4
1431
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Loomly and Sprout Social are categorized as Social Media Management, Social Media Analytics, and Social Media Suites
Unique Categories
Loomly has no unique categories
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
Reviews
Reviewers' Company Size
Loomly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.5%
Non-Profit Organization Management
7.7%
Real Estate
4.0%
Health, Wellness and Fitness
2.8%
Retail
2.4%
Other
56.6%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.8%
Computer Software
3.2%
Other
60.9%
Discussions
How long before we can publish directly to Instagram?
6 Comments
SD
Only Loomly can answer that, I'm considering posting my Instagram to Buffer while they figure it out.I have recently discovered that i must publish my own...Read more
Which other social media manager platform would you recommend please?
5 Comments
🌏G
Comment deleted by user.Read more
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
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