# Loomly vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in providing a comprehensive social media management experience, with users appreciating its ability to centralize messages into one inbox and enhance reporting accuracy. This feature significantly aids in planning and managing social media platforms effectively.
- **Users say** Loomly stands out for its intuitive and well-structured platform, making it easy to plan, create, and schedule content without feeling overwhelmed. The content calendar view is particularly highlighted as a useful tool for keeping track of posts in an organized manner.
- **Reviewers mention** that Sprout Social's analytics capabilities are a major strength, with many users loving the all-in-one analytics dashboard that simplifies content scheduling and performance tracking. This feature is often cited as a reason for recommending the platform to others.
- **According to verified reviews** , Loomly is recognized for its affordability, making it an attractive option for small businesses. Users appreciate that it supports all major social networks and facilitates collaboration among team members, which is essential for effective social media management.
- **G2 reviewers highlight** that while Sprout Social has a higher overall satisfaction score, Loomly's ease of use and setup are frequently praised, with users noting that the platform is straightforward and organized, allowing for a smooth onboarding experience.
- **Users report** that Sprout Social's higher G2 Score reflects its robust feature set and quality of support, with many users expressing satisfaction with the platform's ability to find influencers and manage partnerships effectively, whereas Loomly, despite its strengths, has fewer recent reviews indicating a potential gap in user engagement.



| | Loomly | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,795 | 6,419 | 
| **Largest Market Segment** | Small-Business (84.1% of reviews) | Small-Business (44.6% of reviews) | 
| **Entry Level Price** | Starting at $32.00 Per Month | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | Loomly | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 8.8 (1446 reviews) | 8.5 (5434 reviews) | 
  | **Ease of Use** | 9.2 (1462 reviews) | 8.8 (5494 reviews) | 
  | **Ease of Setup** | 9.3 (952 reviews) | 8.7 (3849 reviews) | 
  | **Ease of Admin** | 9.3 (850 reviews) | 8.8 (2247 reviews) | 
  | **Quality of Support** | 9.3 (1207 reviews) | 8.6 (4850 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (817 reviews) | 8.7 (2213 reviews) | 
  | **Product Direction (% positive)** | 9.4 (1361 reviews) | 8.9 (5318 reviews) | 

---
## Pricing

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 7.7/10 | 168 |
| **Sprout Social** | 7.3/10 | 3636 |

#### Social Analytics

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | Feature Not Available | 7.7 (2978 reviews) | 
| **Follower Analysis** | 7.7 (133 reviews) | 7.8 (3156 reviews) | 
| **Post Performance** | 8.4 (155 reviews) | 8.8 (3378 reviews) | 
| **Paid Campaign Tracking** | 7.3 (108 reviews) | 7.2 (2601 reviews) | 
| **Attribution** | Feature Not Available | 7.0 (2607 reviews) | 
| **Hashtag Analytics** | 7.6 (134 reviews) | 7.3 (2370 reviews) | 
| **Sentiment Analysis** | Feature Not Available | 7.1 (2308 reviews) | 

#### Reports & Dashboards

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Report Customizability** | 7.2 (134 reviews) | 8.1 (3228 reviews) | 
| **Report Exporting** | 8.1 (138 reviews) | 8.5 (3272 reviews) | 
| **Scalability** | 8.4 (134 reviews) | 8.5 (3127 reviews) | 
| **White Label** | 7.2 (107 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (893 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (890 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (879 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (887 reviews) | 
| **Decision Making** | Not enough data | 6.3 (892 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 8.4/10 | 1248 |
| **Sprout Social** | 7.5/10 | 4659 |

#### Content & Collaboration

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Content Calendar** | 9.3 (966 reviews) | 8.9 (3216 reviews) | 
| **Content Library** | 8.4 (817 reviews) | 7.9 (2926 reviews) | 
| **Shared Inbox** | 7.8 (660 reviews) | 8.2 (3026 reviews) | 
| **Approval Workflows** | 8.6 (733 reviews) | 8.0 (2910 reviews) | 
| **Users and Permissions** | 8.8 (799 reviews) | 8.3 (3011 reviews) | 
| **Content Creation** | 8.3 (657 reviews) | Feature Not Available | 

#### Social Management

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Social Analytics** | 7.8 (966 reviews) | 8.6 (4377 reviews) | 
| **Social Publishing** | 9.1 (1204 reviews) | 8.9 (4416 reviews) | 
| **Campaign Optimization** | 8.4 (946 reviews) | 8.1 (3825 reviews) | 
| **Social Engagement** | 8.3 (1033 reviews) | 8.5 (4239 reviews) | 
| **Social Ads** | 7.3 (657 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.5 (620 reviews) | 7.9 (2912 reviews) | 
| **Hashtag Capabilites** | 8.1 (247 reviews) | 7.5 (2495 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1064 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1054 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1070 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1046 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1037 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1038 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1038 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | N/A | N/A |
| **Sprout Social** | 7.4/10 | 2200 |

#### Monitoring & Listening

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.5 (1909 reviews) | 
| **Influencer Identification** | Not enough data | 7.0 (1432 reviews) | 
| **Brand Monitoring** | Not enough data | 8.1 (1231 reviews) | 
| **Keyword Tracking** | Not enough data | 7.9 (1196 reviews) | 
| **Trend Analysis** | Not enough data | 7.7 (1168 reviews) | 
| **Competitor Analysis** | Not enough data | 7.8 (1193 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (386 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (397 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (386 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (387 reviews) | 
| **Decision Making** | Not enough data | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.5 (1213 reviews) | 
| **Social Reporting** | Not enough data | 8.6 (1998 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.1 (1230 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (1128 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1632 |

#### Generative AI

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (865 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (850 reviews) | 

#### Process

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1469 reviews) | 
| **Tickets** | Not enough data | 7.9 (1248 reviews) | 
| **Macros** | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.8 (1523 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | Loomly | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1126 reviews) | 
| **Reporting** | Not enough data | 8.4 (1434 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


**Unique to Sprout Social (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Loomly | Sprout Social | 
|---|---|---|
| **Small-Business** | 84.1% | 44.6% | 
| **Mid-Market** | 13.7% | 37.7% | 
| **Enterprise** | 2.2% | 17.6% | 

### By Industry

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.0%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.6%
- **Information Technology and Services:** 3.8%
- **Financial Services:** 3.2%
- **Computer Software:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Loomly

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7182 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1104 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (97 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (251 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7182 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1104 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/loomly-vs-sprout-social)