
I find Looker's LookML semantic model incredibly valuable because it allows users to use an intuitive drag and drop interface for reports without needing to worry about underlying SQL queries. I also like the advanced features such as liquid syntax, which provide flexibility for use cases like currency conversion or period over period analysis with dynamic lookup windows. It's also great that we could scale our embedded data product from 0 to 3500 users thanks to Looker's centralized governance and observability. The dashboarding experience being far easier to embed than to build ourselves is another aspect I appreciate. Review collected by and hosted on G2.com.
The visualizations in Looker feel a little dated, as they have not kept up with the options provided by competitors for visualizing data. There is very little to no AI functionality out of the box, which feels like a miss. The pricing for our use cases grew significantly from 2022 onwards, increasing from mid-5 figures to 6-figures in GBP per year. Review collected by and hosted on G2.com.


