Compare Data Studio and Looker 
At a Glance
Market Segments
Small-Business (46.8% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Data Studio
Star Rating
(472)4.4 out of 5
Market Segments
Small-Business (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Data StudioLooker
Star Rating
(1,632)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a user-friendly experience, allowing non-technical users to easily explore data and create dashboards. Users appreciate its ability to ensure data accuracy by only displaying relevant information, which enhances the overall usability of the platform.
- Users say Looker Studio shines in its flexibility, particularly when integrating with other Google products like Google Analytics 4 and Search Console. This capability allows users to create interactive and customizable dashboards that pull data from various sources, making it a versatile tool for visualizing complex data.
- Reviewers mention that Looker has a strong focus on governance through its semantic modeling layer, LookML. This feature helps organizations maintain consistency in metrics across dashboards, reducing errors and saving development time, which is a significant advantage for teams managing large datasets.
- According to verified reviews, Looker Studio is praised for its ease of setup and the ability to quickly build dashboards connected to multiple data sources. Users find this feature particularly beneficial for creating comprehensive reports that aggregate data from spreadsheets, ad platforms, and analytics tools.
- G2 reviewers highlight that Looker provides superior support quality, with users noting a higher satisfaction level when seeking assistance. This aspect is crucial for organizations that rely on timely support to resolve issues and optimize their use of the platform.
- Users report that while Looker offers robust features for data visualization, Looker Studio's dashboard capabilities are particularly noted for their interactivity and customization options. This makes Looker Studio a strong contender for users who prioritize dynamic reporting and real-time data updates.
Pricing
Entry-Level Pricing
Data Studio
No pricing availableLooker
No pricing availableFree Trial
Data Studio
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.5
368
8.7
1,117
Ease of Use
8.2
373
8.3
1,123
Ease of Setup
8.4
200
8.2
600
Ease of Admin
8.2
154
8.3
430
Quality of Support
7.3
288
8.6
953
Has the product been a good partner in doing business?
8.3
135
8.9
408
Product Direction (% positive)
8.6
348
8.7
1,046
Features by Category
Reports
8.8
293
8.6
672
|
Verified
7.9
249
8.2
619
|
Verified
8.8
295
8.2
667
|
Verified
8.4
239
8.3
528
|
Verified
8.9
294
8.7
669
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
637
|
Verified
Not enough data
8.0
513
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
293
8.6
672
|
Verified
7.9
249
8.2
619
|
Verified
8.8
295
8.2
667
|
Verified
8.4
239
8.3
528
|
Verified
8.9
294
8.7
669
|
Verified
Reports
8.9
111
8.5
111
9.1
105
8.5
107
8.0
94
8.0
103
Generative AI
5.4
35
7.0
100
5.5
36
7.1
100
Visualization
9.0
112
8.5
114
8.7
98
8.4
110
9.0
115
8.7
115
8.5
101
8.3
109
Data Updates
8.3
95
8.1
107
8.7
106
8.3
106
Collaboration
8.9
113
8.4
108
8.6
100
8.0
106
7.9
90
8.0
102
Data Updates
8.2
207
7.8
137
8.3
250
8.0
141
8.2
212
8.4
143
Reports
8.8
293
8.6
672
|
Verified
7.9
249
8.2
619
|
Verified
8.8
295
8.2
667
|
Verified
8.4
239
8.3
528
|
Verified
8.9
294
8.7
669
|
Verified
Data Preparation
Not enough data
8.3
290
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.6
332
|
Verified
Not enough data
8.4
310
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
39
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
38
Not enough data
8.3
40
Not enough data
7.6
34
Not enough data
8.4
48
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
637
|
Verified
Not enough data
8.0
513
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.4
50
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.1
42
Not enough data
7.1
34
Not enough data
7.3
35
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Reports
8.8
293
8.6
672
|
Verified
7.9
249
8.2
619
|
Verified
8.8
295
8.2
667
|
Verified
8.4
239
8.3
528
|
Verified
8.9
294
8.7
669
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Other
Not enough data
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Predictive Analytics
Not enough data
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Categories
Categories
Shared Categories
Data Studio and Looker are categorized as Data Visualization
Unique Categories
Data Studio has no unique categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
Data Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.4%
Information Technology and Services
7.4%
Computer Software
7.2%
Internet
4.7%
Financial Services
3.4%
Other
53.9%
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.7%
Discussions
Is Google Data Studio free to use?
4 Comments
AD
Yes, it is free to useRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
How do I use Google Data Studio?
1 Comment
EK
To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reportingRead more
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
