# Lexer Reviews
**Vendor:** Lexer  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 53
## About Lexer
Lexer is a leading Customer Data and Experience Platform (CDXP) that unifies fragmented data into a high-definition unified for retail and hospitality brands. By enriching first-party data with AI-powered predictive analytics and Experian insights, Lexer empowers business users to orchestrate hyper-targeted omnichannel campaigns and personalized 1:1 engagement. This all-in-one hub democratizes data across marketing, service, and sales teams, bridging the digital-physical divide with real-time context for authentic clienteling. Supported by dedicated retail and hospitality experts, Lexer ensures a rapid path to ROI, helping global brands own their customer destiny and achieve significant growth. Lexer is a private, Australian-founded company with a team of 100+ working with over 150 brands in Australia, Asia and the USA. To learn more about Lexer or get a demo, visit https://www.lexer.io/.



## Lexer Pros & Cons
**What users like:**

- Users value the **prompt and supportive customer service** from Lexer, enhancing their experience and understanding of the platform. (2 reviews)
- Users value the **strong AI integrations** of Lexer, enhancing their overall experience and effectiveness. (1 reviews)
- Users appreciate the **unlimited insights** from Lexer, enabling better understanding and actionable takeaways from analytics. (1 reviews)
- Users value the **analytics expertise** of Lexer, gaining unlimited insights and actionable support for their customer data. (1 reviews)
- Users value the **communication efficiency** of Lexer, benefiting from actionable insights and supportive guidance in analytics. (1 reviews)
- Customer Engagement (1 reviews)
- Users appreciate the **deep customer insights** provided by Lexer, enhancing data analysis and decision-making processes. (1 reviews)
- Detailed Analysis (1 reviews)
- Users admire the **ease of use** of Lexer, finding it straightforward to navigate and manage customer data effectively. (1 reviews)
- Users praise the **easy integration** of Lexer, simplifying customer data analysis across various platforms seamlessly. (1 reviews)

**What users dislike:**

- Users report persistent **bugs** in Lexer that hinder performance and disrupt the workflow significantly. (1 reviews)
- Users experience significant **frustration** with Lexer due to frequent glitches and slow performance affecting productivity. (1 reviews)
- Users find the **learning curve steep** , especially for infrequent users, though support helps simplify the experience. (1 reviews)
- Users feel that the **learning difficulty** can be daunting for infrequent users, but improvements are being made. (1 reviews)
- Users feel that Lexer is **not user-friendly** , especially for those less familiar with the platform. (1 reviews)
- Poor Customer Support (1 reviews)
- Poor Support (1 reviews)
- Usability Issues (1 reviews)

## Lexer Reviews
  ### 1. Solutions for all problems

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2025

**What do you like best about Lexer?**

The team at Lexer are always quick to work with us to enhance our use of the platform, and support us in getting the most out of the platform.

**What do you dislike about Lexer?**

We find that sometimes our team who don't use the platform often find the platform daunting, however the team have worked with us to simplify journeys and provide easier information.

**What problems is Lexer solving and how is that benefiting you?**

Lexer allows us to respond to our customers enquiries from a number of platforms. It brings together our customer data from a number of different platforms and allows us to deep dive into the information we have. This information provides us key insights to allow our business to make data driven calls.

  ### 2. Easy and responsive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ronilo Junior Y. | Ict systems Integrator, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2025

**What do you like best about Lexer?**

Documentation is clear, responsive on their end.

**What do you dislike about Lexer?**

There is none i can think of so far since everything is being provided.

**What problems is Lexer solving and how is that benefiting you?**

It provides data transformation which is beneficial on our decision makings.

  ### 3. Top of Class CDP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2025

**What do you like best about Lexer?**

Not only does Lexer provide unlimited insights and analytics into our customer database, but they offer the support needed to understand our findings and provide actionable takeaways.

**What do you dislike about Lexer?**

No major qualms, it's worth the cost for our business as we've unlocked so many key insights and customer segments to ensure a return.

**What problems is Lexer solving and how is that benefiting you?**

Understanding patterns in customer behaviour that cannot be seen on individual platforms.

  ### 4. So easy to navigate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nathan T. | Personal insurance consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2025

**What do you like best about Lexer?**

So easy to navigate  and  easy to access.

**What do you dislike about Lexer?**

If the page refreshes, you lose your response that you are working on

**What problems is Lexer solving and how is that benefiting you?**

Contacting our customers

  ### 5. All the data you need at your fingertips

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jinnie A. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 29, 2024

**What do you like best about Lexer?**

Lexer is breaking barriers when it comes to customer data analysis. I love the new Lexi AI feature that breaks down and analyzes the results of the various customer segments as you pull them. I love that Lexer can help inform a hypothesis by easily giving you the customers data you need and taking out the guess work in knowing your customer.

**What do you dislike about Lexer?**

The down sides to Lexer are only that there is so much to know about the product I feel that I am only scratching the surface.

**What problems is Lexer solving and how is that benefiting you?**

Lexer solves the problem of guessing at customer behaviro and allows us to personalize our emails and messaging to the individual. This allows us to be strategic in our communications to the customer but also informs us on how we should be advertising to them.

  ### 6. Lexer is Strong

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 16, 2025

**What do you like best about Lexer?**

Lexer's AI integrations are strong and worthy.

**What do you dislike about Lexer?**

It would be helpful to have more customer support

**What problems is Lexer solving and how is that benefiting you?**

Data visualization and integration

  ### 7. Meaningful insights into our business, with great team culture at Lexer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 12, 2021

**What do you like best about Lexer?**

Of course the insights into our own data is the main selling point of Lexer - and the process of untangling all of our information with fresh eyes has been super valuable for our business.

But I think the part I like best is working with a team of helpful problem-solvers. With every team member we've worked with so far, you get a sense of the strong organisational culture at Lexer. Haven't been let down yet.

**What do you dislike about Lexer?**

Really nothing to dislike so far. I guess with so many possible insights available, sometimes it isn't easy to know what to start/focus on - there's always a temptation to chase some new thread. But the team are clearly experienced with this and keep projects moving in a structured way.

**What problems is Lexer solving and how is that benefiting you?**

We've cleaned up our historical sales and subscriber data, which has allowed us much more valuable insights to inform ongoing & future campaigns, as well as allowing us to set more meaningful goals. Our audience targeting and campaign review processes have benefitted greatly, too.

  ### 8. Powerful and adaptable CDP

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 30, 2023

**What do you like best about Lexer?**

Lexer has provided a comprehensive way to aggregate data from multiple ingestion points across our consumer engagement model. It helps us build a complete consumer profile from multiple data sets across online and offline consumer information, and allows us to easily utilise these audiences for activation across other digital engagement plaforms.

**What do you dislike about Lexer?**

The platform has a steep learning curve at times. Users of the Lexer product must come to learn the ways in which the platform defines certain data points (e.g spend decile) to make the most of the data. Whilst incredibly powerful and ideal for visualising consumer insights, bringing new data into the platform can come at significant additional costs in the way of build hours, solution scoping,  attribute mapping and custom integrations.

**What problems is Lexer solving and how is that benefiting you?**

Lexer is helping to map our consumer segments and brings us closer to engaging our customers in a tailored and personalised way. This extends across our online ecommerce platform, as well as gathering insights from consumers who choose to shop in brick and mortar establishments. By crafting a specific audience, we can quickly export this to leverage via digital media and help to close the loop.

  ### 9. When Knowing your Customer is Paramount

**Rating:** 5.0/5.0 stars

**Reviewed by:** Wes L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2023

**What do you like best about Lexer?**

Lexer allows us to have a rich understanding of our customers. But it isn't just nut and bolts knowledge such as contact information and purchase history. The insights go much deeper. We are able to make critical decisions about how to engage customers (or how not to) based on the Lexer data available to us. We can track their purchasing behavior, discount history, product and color preferences, return history, how we contact them and what their readership is of outbound communications. But we are not left to our own devices. The Lexer team and their training hub are essential partners to our business plan. Our business is significantly healthier, and offers better products and services, as direct results of working with Lexer.

Implementation is straightforward. Our database is connected to a number of our other systems allowing us to track data via emails, social media, website etc.

We use Lexer everyday and cannot imagine a work day without making the most of what the platform has to offer.

**What do you dislike about Lexer?**

The biggest downside of Lexer is fully understanding the full capabilities and potential of the database. IT can be daunting at first. The learning curve is real for those of us non data scientists. But, it is worth spending the time to become adept in the platform. And the Lexer team makes it possiible to excel.

**What problems is Lexer solving and how is that benefiting you?**

Lexer allows me, and my team, to customize how we connect with customers; how we determine the best methods to re-engage dormant customers; and how we prospective new customers. We are able to track, collate, and present valuable data on all aspects of the customer experience allowing others in our organization to target specific issues and market key successes.

  ### 10. Powerful and actionable insights

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.)

**Reviewed Date:** March 17, 2024

**What do you like best about Lexer?**

Accessible UI - relatively straightforward to build and activate segments across connected platforms, once integrations are configured.

Strong modelling of customer next best actions, product category recommendations.

Ability to derive attributes from many sources - as long as they are configured in initial setup.

Ease of enabling new users and managing permissions.

**What do you dislike about Lexer?**

Lack of flexibility to add profile attributes without Lexer technical support and full reseeds of integrated platform data. 

Lack of visibility of actual customer records without activating into integrated platforms. More flexibility in seeing even anonymised data would make validating expected segment sizes easier.

**What problems is Lexer solving and how is that benefiting you?**

Segment creation and activation for lifecycle and loyalty communications.

Personalisation recommendations and next best purchase/action guidance.

  ### 11. Lexer makes Segmentation Marketing a piece of cake.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about Lexer?**

Lexer is an immensely powerful tool that can work on large datasets. The number of features and the ease of use is fanastic. Lexer has been pivotal in our marketing and insights efforts. We can now target the right audience and also track it efficiently. The customer support is great as well.

**What do you dislike about Lexer?**

Lexer only tracks segements from the day the segement has been created which is understandable but a limitation.

**What problems is Lexer solving and how is that benefiting you?**

Lexer helps us identify the target audiences, segment them and reach out to them based on the segemnt behavious. The intergration and implementation is easy and quick. This helps us personalise the marketing to each segment which reduces marketing fatigue and increases customer engagement and relatability.

  ### 12. A bit tricky to onboard, but very helpful once the ball is rolling.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2024

**What do you like best about Lexer?**

Lexer has an extremely helpful and dedicated client success team that is knowledgable about how to use Lexer to drive business strategy. We also found Experian data invaluable in helping our team understand customer personas and demographic cohorts.

**What do you dislike about Lexer?**

Data ingestion from our email marketing platform was fairly challenging and it seemed like there was a knowledge gap from Lexer's project management onboarding team in understanding Klaviyo, particularly in regard to customer signup sources. Also, my team has found it difficult to understand how product returns affect Lexer data.

**What problems is Lexer solving and how is that benefiting you?**

Lexer is helping us to better understand our customer base and optimize our customer retention efforts.

  ### 13. Amazing tool and a great partner!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nathan A. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 10, 2023

**What do you like best about Lexer?**

Lexer is a great tool to work with our customer data and find actionable insights. The platform is intuitive to use and powerful when used correctly. Lexer makes things that you could theoretically do outside of Lexer a lot easier as well as makes things possible that would otherwise be impossible when it comes to working with customer data.

**What do you dislike about Lexer?**

Not a whole lot to dislike about Lexer. While most of it is intuitive, there are some small things that are not straightforward, but that is when the Lexer team comes in and helps you figure out whatever you need. The support from the Lexer team is a huge asset in working with Lexer. It can be a challenge syncing all of this data and making sure things are flowing correctly, but again that is possible with coordination with the Lexer team.

**What problems is Lexer solving and how is that benefiting you?**

There are a few problems that Lexer is solving. A few of them include: tracking and increasing customer LTV, gaining extra insight on certain customer segments, and creating/employing customer audiences to our marketing platforms.

**Official Response from Lexer Marketing:**

> Thank you so much for the kind review, Nathan! We love working with you. 🫶

  ### 14. A powerful CDP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ian L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 07, 2024

**What do you like best about Lexer?**

A powerful tool to create segments and keep them updated whilst pushing these out to other platforms

**What do you dislike about Lexer?**

Nothing to dislike as it's very flexible

**What problems is Lexer solving and how is that benefiting you?**

Being able to find customers who have specific criteria that we would like to meet and provide visual analysis on their behaviours

  ### 15. A great CDP for us.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** February 21, 2024

**What do you like best about Lexer?**

Very simple to use UI tha can easily be implemented across marketing channels. The customer support is amazing as well and they're always happy to help out with any queries.

**What do you dislike about Lexer?**

Some of the data can get confusing and it might not always be accurate. Quality checks are mandatory.

**What problems is Lexer solving and how is that benefiting you?**

Using it for ads is helping us improve our campaign performance. We also use it to get some marketing insights and analytics to make informed decisions.

  ### 16. Takes a bit to get the hang of but provides valuable information

**Rating:** 3.5/5.0 stars

**Reviewed by:** Carlie C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about Lexer?**

The way it can give a deeper understanding of our customer base. The dashboards are very insightful.

**What do you dislike about Lexer?**

I found it tricky to navigate and sometimes still do.

**What problems is Lexer solving and how is that benefiting you?**

Defining our RFM segments and where we can improve customer retention.

  ### 17. Great platform to use data

**Rating:** 4.0/5.0 stars

**Reviewed by:** Taylah  C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about Lexer?**

Creating lists on lexer to import into social platforms

**What do you dislike about Lexer?**

It can take a while for things to load in the platform

**What problems is Lexer solving and how is that benefiting you?**

The ability to create lists of customers based on behaviour to import into social platforms

  ### 18. Great customise-able audience builder

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** February 13, 2024

**What do you like best about Lexer?**

The ability to add custom attributes and build detailed customer profiles and audiences. Very user friendly interface.

**What do you dislike about Lexer?**

Can be more useful for audience building and targetting rather than data and insights. Integration was a little more difficult than expected.

**What problems is Lexer solving and how is that benefiting you?**

Lexer is helping me create more detailed segments which allows me to be more targetted in communications and avoid spamming the database.

  ### 19. Using Lexer for marketing analytics and segmentation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.)

**Reviewed Date:** February 13, 2024

**What do you like best about Lexer?**

Lexer is great for looking at audience statistics and creating customer segments. The set up is intuitive and easy to use.

**What do you dislike about Lexer?**

At times the analysis offered by Lexer leaves a bit to be desired.

**What problems is Lexer solving and how is that benefiting you?**

Lexer allows us to efficiently and effectively look at historical marketing statistics and incorporate these into marketing segments. It's the perfect tool to fill these needs.

  ### 20. Lexer the CDP when it works it's awesome

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** July 26, 2023

**What do you like best about Lexer?**

Their customer support is second to none. This is complemented by the indepth segmentation the program can acheive. The user interface is also very simple to learn and master making it easy for any non-technical user.

**What do you dislike about Lexer?**

- If upgrades need to be made it may take some time for them to come through. (If it's specific to your business)
- Updates cause some errors with data. 
- Sometimes data isn't matched correctly in the CDP. (Developer updates)

**What problems is Lexer solving and how is that benefiting you?**

Able to identify niche high value customer base and seamlessly move them into advertising platforms

  ### 21. Best platform to understanding detailed customer data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 08, 2024

**What do you like best about Lexer?**

Lots of detailed insights on customers shopping and spending habits

**What do you dislike about Lexer?**

Everything is a little too compact but you can customise your views

**What problems is Lexer solving and how is that benefiting you?**

Lexer is helping me understand how my customers shop and what their buying habits are to better target our email campaigns providing customers more engaging content thats suited to their needs

  ### 22. Best Customer Service for Software Ever

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kathryn R. | Corporate Sales Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2023

**What do you like best about Lexer?**

Lexer is both a usable interface and an an invaluable asset for sales, marketing and overall data insight. Their customer service are also beyond exceptional and are always able to find a solution and assist in educating you further into how to access what you are looking to discover.

**What do you dislike about Lexer?**

Sometimes its challenging to reverse engineer the insights you are after - If woulf be great to have more suggested points of analysis- or next best question/action

**What problems is Lexer solving and how is that benefiting you?**

Lexer is allowing me to correlate lists of users based on trends and create outreach lists to upload into our CRM and well as advise on the efficecy of marketing trends

  ### 23. Lexer makes life easy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2024

**What do you like best about Lexer?**

The way their internal systems work together and the intuitive UI.

**What do you dislike about Lexer?**

Their turnaround time for any fixes takes longer

**What problems is Lexer solving and how is that benefiting you?**

Lexer solves in uniting all in one place, the UI gives you a rich experience of a birds eye view

  ### 24. Lexer has organised my marketing data in an innovative way.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2024

**What do you like best about Lexer?**

Its user friendly interface and the way it organises our data

**What do you dislike about Lexer?**

Segments take some time to activate to third party sites

**What problems is Lexer solving and how is that benefiting you?**

It gives a new perspective on how we can view and segment our customers

  ### 25. Easy to use interface perfect for reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rebecca S. | Email Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 01, 2023

**What do you like best about Lexer?**

Lexer is easy to use and easy to explore different data segments. The interface is perfect for finding quick stats from your segments and makes reporting even easier.

**What do you dislike about Lexer?**

The ease of the platform sometimes takes away in how much depth you can really look into a segment. I have found it harder to figure out where a segment issue lies because of this.

**What problems is Lexer solving and how is that benefiting you?**

Mainly using Lexer to create data segmentation, personally I use it to create segments for our email marketing channel and to report on the channel monthly and weekly.

  ### 26. Best Platform for Marketers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about Lexer?**

User friendly, Without prior training you coud play around in this platform.

**What do you dislike about Lexer?**

Everthing is good about this platform. Didn't find anything as such.

**What problems is Lexer solving and how is that benefiting you?**

Our organisation use Lexer to built audiences for marketing.

  ### 27. A Powerful toolbox to better understand your customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about Lexer?**

Lexer is absolutely the fastest and most accurate method we've ever used to be able to query, analyze, segment and target our customers' activity, value, and shopping behaviors. The Lexer team is also always there to help.

**What do you dislike about Lexer?**

At the very beginning it was a little tough to get all of the connections made to the various channels and the data feed created, but that was just a part of the process.

**What problems is Lexer solving and how is that benefiting you?**

For us, mostly, it's identifying customers who are likely to drop in future buying and fall off our radar.

  ### 28. Recommend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** July 19, 2023

**What do you like best about Lexer?**

Being able to understand more about our current customers by comparing two segments, determining which one is the most active and how we are going to communicate with them

**What do you dislike about Lexer?**

It takes some time to get used to the platform as some features need to be learned in order to optimize the research and analysis. The training document and the success team are very helpful for this.

**What problems is Lexer solving and how is that benefiting you?**

Insight about our customers and understanding our most active customers in order to adapt our content according to their interests.

  ### 29. Flexible partner for our ever-changing needs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about Lexer?**

Adaptability and openness to many different types of requests, and a positive attitude throughout

**What do you dislike about Lexer?**

Sometimes the timeline for getting projects done takes a bit longer than we would like on the client side. But this is partially because we don't all sit in the same office!

**What problems is Lexer solving and how is that benefiting you?**

Customer health dashboard - view of our DTC business with all the key metrics YoY to analyze how we are growing

  ### 30. Great Platform. The Lexer Team Is Great

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lexie H. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Lexer?**

Lexer allows for great customer insight. When there's a customer attribute you're looking for, and it's not available, the Lexer team is very hands-on in getting that added for your company. The webinars are a huge plus.

**What do you dislike about Lexer?**

Have had trouble ensuring all of the correct data is funneling through Lexer. Customer lists tend to be off compared to integrated master platforms used - Big Commerce and GA

**What problems is Lexer solving and how is that benefiting you?**

We use their customer survey to gain insight into our NPS score. This allows us to answer any internal inquires about "how we are doing" through our e-commerce presence.

**Official Response from Lexer Marketing:**

> Hey Lexie, thank you so much for taking the time to leave a review! We love working with you. 🫶

  ### 31. Great dive into the customer with incredibly insightful information!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jesse . | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 28, 2023

**What do you like best about Lexer?**

Easy to use, clear segments and ability to connect to 3rd party platforms.

**What do you dislike about Lexer?**

Lack of data validation/reporting. Often when something has gone wrong we are spending alot of time to figure out if its on our end or lexers.

**What problems is Lexer solving and how is that benefiting you?**

Knowing our customer and tracking segments.

  ### 32. G2 Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Taher S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2023

**What do you like best about Lexer?**

It helps us to have integrated all our marketing accounts and platforms at one place and use our 1P audience to target them.

**What do you dislike about Lexer?**

If we can have to use 3P audiences as well from  Lexer with estimated results will be awesome

**What problems is Lexer solving and how is that benefiting you?**

To create multiple audiences for our marketing channels at one place.

  ### 33. Good CDP for SMB and Startups

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nestor V. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Lexer?**

Once is setup, it's pretty easyo to use. Friendly and intutitive interfase. You save ton of time making analysis.

**What do you dislike about Lexer?**

The created segments could grow exponentially if you don't maintain the hub clean and updated. Not too easy to track trends or new metrics that weren't setup.

**What problems is Lexer solving and how is that benefiting you?**

Customer analytics, segmentation, campaign activation, data capture

  ### 34. Data Superstars

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gabbie B. | National Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Lexer?**

Lexer is quick to assist our team in finding solutions for our many data problems. Lexer helps us to better understand our customers and make sure our marketing goes directly to those it best relates to. Through our CDP and links with Experion data sets Lexer has helped our team to better understand our varying trade areas and what those trade areas need to ensure our business succeeds.

**What do you dislike about Lexer?**

Is there such a thing as too much data? There is not enough time in the world to fully explore all the information we hold within the platform, however, the team at Lexer have worked on great solutions to ensure that the most important information is easily at our fingertips.

**Recommendations to others considering Lexer:**

We found reviewing case studies of other work they do within the industry was amazing and gave us an amazing insight into the different type of work they can do.

**What problems is Lexer solving and how is that benefiting you?**

Managing assets in a range of trade areas create all kinds of difficulties around marketing. Something that works in one market won't necessarily resonate in another. Lexer is helping our teams to understand the intricacies of their trade areas and helps them to create clear segments that get real results in our marketing. Outside of marketing, this information has been valuable for our leasing and operations team to better understand the areas they work within.

  ### 35. A great partner in customer data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gen K. | Director of Ecommerce, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2022

**What do you like best about Lexer?**

Our partnership with Lexer has been of great benefit to our company from the standpoint of easily being able to slice and dice customer data. Whether segmenting by specific audiences for email campaigns or paid ads, Lexer gives us the tools to build these segments and then seamlessly export them to the platform where they’ll be activated. The user interface is clean and straightforward, making segment-building a visually streamlined process. We also heavily lean on Lexer as an integrated hub for inbound customer service questions and queries and use the Respond tool as our primary method of connecting with our customers. With multiple users in the picture, the Respond feature keeps messages assigned to designated employees so that questions are answered promptly and have coverage across the team for access and response. Support from Lexer has always been great - with a dedicated account support contact, we’re always able to reach out with questions about segment building or Lexer functionality and receive a timely response.

**What do you dislike about Lexer?**

We've had very few issues with the platform. Sometimes there is a slight delay exporting audience segments, but that's generally due to large segment size and processing time. If we do encounter delays, our point of contact is always quick to help.

**What problems is Lexer solving and how is that benefiting you?**

Able to segment heavily by audience characteristics - as an apparel company that often means segmenting by size or style previously purchased to target appropriate customers with styles/campaigns that may lead to a repeat purchase.

  ### 36. A fantastic CDP!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** May 04, 2022

**What do you like best about Lexer?**

Lexer has the ability to allow our company to tailor how and where we can communicate with our customers via channels that suit them with the content that they care about. The tool is a major part of our digital strategy and we have not even begun to explore it's full capabilities yet it has already made a significant impact to our improved performance.

**What do you dislike about Lexer?**

At the moment there is nothing i dislike.

**Recommendations to others considering Lexer:**

it is a great platform and the support provided is exceptional.

**What problems is Lexer solving and how is that benefiting you?**

We are able to segment our customers and send communications regarding areas they a genuine interest. The benefits to this are low unsubsribe rates and higher social ad relevancy thus providing us lower CPCs.

  ### 37. Great platform, industry leading solutions and insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rod C. | General Manager, Marketing and Digital, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 29, 2022

**What do you like best about Lexer?**

The platform itself is excellent, and integrating many data sources provided us a SCV for the first time. We were subsequently able to offer insights to our business that were not only unique but drove direct engagement with our sales teams and had a measurable impact on sales.  For me though, the more important thing about Lexer is its engagement model and how the services are designed and delivered. We spent a lot of time thinking about what our objectives were, categorising and prioritising them, and then Lexer helped us with actionable strategies and execution plans. This has been the most effective engagement model I have ever seen. We have been able to deliver benefits to the business and at the same time take the learning from the insights to develop increasingly innovative solutions.

**What do you dislike about Lexer?**

Nothing at this time. We have worked closely with Lexer to get what we need. We are still learning about what is possible.

**What problems is Lexer solving and how is that benefiting you?**

Our primary objective was to improve sales productivity. We achieved this by developing a dynamic Vendor Propensity Model to score every prospect in our CRM. We subsequently added many different insights at a territory and sales agent level and built reports to track performance. We are developing new services at a Market, Customer and Sales Agent level.

  ### 38. Supportive Team, Amazing Customer Data Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nikki B. | Director of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2021

**What do you like best about Lexer?**

We sought out a solution that would allow us to bring all of our customer data together in one place, a way to find a single view of our customers. The team at Lexer have been amazingly supportive and committed to helping us every step of the way in launching our Customer Data Platform. We worked with the same group of people from beginning to end, and they worked tirelessly to understand our business model and who our customers are to develop a solution that would work for us. 

We love that we have all of our data is in one place now and that we can use the insights from the platform to make data-driven decisions about our marketing strategies and tactics. The platform is simple to use but packed with so many insights and data points that the only limit is our own imagination. We can find new segments to market to and use the same data to ensure that we are attracting the right 'new' customers to our website. 

Every aspect of our marketing strategy is being improved by Lexer, from acquisition to retention.

**What do you dislike about Lexer?**

There honestly isn't anything that I dislike about the platform or the team. The set-up process was quite in-depth; however, I appreciate the time taken at this stage to ensure everything is perfect and that everyone is on the same page regarding the goals of the business. If this stage was not in-depth, the solution would not be as tailored to each individual business's needs, and therefore not as valuable. 

While there was quite a bit of time spent collecting and pinpointing all of the data that we would require, the team was there every step of the way and couldn't have been more supportive throughout his process.

**Recommendations to others considering Lexer:**

Make sure you understand the goals you want to achieve with this data. Give yourself time to really get immersed in the project.

**What problems is Lexer solving and how is that benefiting you?**

We have confirmed some of the assumptions we were making about our customers (and ideal customers). We can look at specific data points like first-time products purchased and LTV. We are actively working on using these insights to acquire more customers of the same type/value. We are also using Lexer to lower our advertising spend and increase our ROI.

  ### 39. Simple, intuitive Customer Data Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stacey K. | Head of Marketing & Insights, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 06, 2021

**What do you like best about Lexer?**

The platform is simple to learn, with a clean, user-friendly interface. It provides an easy way to organise your customer data to gain insights into customer behavior, allowing you to make data-led decisions. The ability to segment across various customer attributes enables you to efficiently market, including close to real-time suppression. Finally, the customer success team is always available to assist with any queries or quick troubleshooting.

**What do you dislike about Lexer?**

As with most platforms, there is a process to set up, and get the data in a workable format. The complexity and the time required does depend on the quality of your first-party data.

**What problems is Lexer solving and how is that benefiting you?**

We have been able to integrate various data models, including LTV modeling, which predicts a customer's future behaviors based on their historical data. This enables us to flag when an optimal customer increases their risk of churn and design tactics to develop sub-optimal customer behaviors into higher frequency, higher-value leads.

  ### 40. Great Partners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chadwick R. | Director, Enterprise (> 1000 emp.)

**Reviewed Date:** January 27, 2022

**What do you like best about Lexer?**

The lexer team is very hands-on and solution orientated in maximizing use of the lexer tool.  They come with recommendations and use cases to maximize campaign development and analysis through customer data insights for marketing channels.

**What do you dislike about Lexer?**

There is a learning curve to understand building segments correctly and defining dashboard attributes, but the team is very accessible and patient to get the team up to speed.

**Recommendations to others considering Lexer:**

Recommendations are impactful and focused and the Lexer tool comes with a great support and success team.

**What problems is Lexer solving and how is that benefiting you?**

Increasing customer life time value converting prospects into customers.

  ### 41. Valuable Insights, Amazing Partners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2022

**What do you like best about Lexer?**

The Lexer team has been extremely helpful and hands-on when it comes to understanding our business goals and needs. Lexer is a game-changer when it comes to customer data insights for marketing channels. The tool is user-friendly and provides a vast amount of information to understand our customers at a deeper level. The Lexer team is friendly, responsive and readily offering valuable insights.

**What do you dislike about Lexer?**

Honestly, I have no negative feedback for the team or platform.

**Recommendations to others considering Lexer:**

Really take the time to learn and practice the tool for the best experience.

**What problems is Lexer solving and how is that benefiting you?**

Historical data, integrating customer data to 3rd party marketing channels and informing ongoing & future campaign audience segments. We've been able to identify customer trends. how to target them and deliver the most relevant message.

  ### 42. Stron CRM tool & team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole G. | Sr Director of Ecommerce & Performance Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 30, 2022

**What do you like best about Lexer?**

Team spends time at the start to ensure data is clean when input and creates dashboards to provide insights.  Love being able to use the tool myself to dig in but also rely on their team to build a strategy that I can trust backed by data.  Key to email strategy.

**What do you dislike about Lexer?**

I do not have any negatives about the platform or partner.

**What problems is Lexer solving and how is that benefiting you?**

New vs Repeat, CLV, average time between orders, insights on products ordered to name a few.  Using that data able to build out customer flow strategy to serve what the customer wants and increase conversion.  For acquisition insight on what customers are purchasing for their first order to lean into intro products.

  ### 43. Fantastic partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 04, 2021

**What do you like best about Lexer?**

We have been working closely with the Lexer team over the past few years on data democratisation and activation. They understand this subject matter with a proper depth of knowledge, and their ability to communicate and support us as the client is also highly received.

**What do you dislike about Lexer?**

Their platform has been essential for us to understand the overall volume of contacts we have access to and their characteristics that could trigger a marketing strategy. We look forward to more technical third-party support partners coming on board to support our usage of the platform further.

**What problems is Lexer solving and how is that benefiting you?**

With so many contacts across several different data platforms amongst varying business units, Lexer has helped us integrate to create that single golden record. Creating marketing efficiencies, including media spend improvements.

  ### 44. Best in class team behind an incredible platform, couldn't recommend more!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Audrey G. | Head of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 05, 2021

**What do you like best about Lexer?**

The level of communication, support, energy from the team has been game-changing.

**What do you dislike about Lexer?**

Honestly, I can't find a fault - I just wish we had brought the team on sooner.

**Recommendations to others considering Lexer:**

Utilize your team; they will help guide you and inspire you.

**What problems is Lexer solving and how is that benefiting you?**

As a new company, we never truly understood our customers before Lexer. To have that foundational information, we can now build outward and find new customers, driving revenue and increasing brand value. We're already as a team thinking better and working smarter. We've become more efficent.

  ### 45. Lexer are incredible to work with!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt S. | Co Founder & CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 06, 2021

**What do you like best about Lexer?**

The Lexer team work hard to intimately understand the specific needs of our business. This helps us get very focussed on how we best use the CDP to achieve our goals.

**What do you dislike about Lexer?**

There really isnt much I dislike about Lexer :)

**Recommendations to others considering Lexer:**

I couldn't speak more highly of the Lexer team

**What problems is Lexer solving and how is that benefiting you?**

Increased use of behavioural segmentation is helping us become more targeted and useful to our customers.

  ### 46. Easy to tap into customer data, great resource!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 27, 2022

**What do you like best about Lexer?**

Being able to tap into customer data and understand who our customers are on a deeper level

**What do you dislike about Lexer?**

Pushing through things on the development side such as integrations. Otherwise, great experience

**What problems is Lexer solving and how is that benefiting you?**

Understanding who our customer is, how to market to them, and delivering a most personalized, relevant experience across our marketing channels

  ### 47. Lexer rocks.

**Rating:** 5.0/5.0 stars

**Reviewed by:** grace M. | Digital Marketing manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 01, 2021

**What do you like best about Lexer?**

The Lexer platform is user friendly, while also providing insightful data driven information. This has allowed us to better target customers across multiple channels and made a big difference to our bottom line. The Lexer team are responsive, friendly and take time to teach you and help with anything you need.

**What do you dislike about Lexer?**

All in all i have no negative feedback at this time. Maybe some automated reporting would be good.

**What problems is Lexer solving and how is that benefiting you?**

Customer segmentation, targeting and retention

  ### 48. Zimmermann review of Lexer Services & Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2021

**What do you like best about Lexer?**

The Lexer team were incredibly professional to work with. The onboarding process was very smooth and the team provided ongoing support to ensure we achieved the objectives set out in our business case.  We have already started to see positive benefits from the platform and have a wealth of information around our client behaviour to best support our client experience and digital marketing campaigns.

**What do you dislike about Lexer?**

Nothing, they have been great to work with.

**What problems is Lexer solving and how is that benefiting you?**

We are using the Lexer platform to understand our client behaviour better and improve our digital marketing investments.

  ### 49. Rich data and insight

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 28, 2021

**What do you like best about Lexer?**

The platform is intuitive to use, the way in which it combines disparate data into a unified view is so valuable and the support from the Lexer team is excellent.

**What do you dislike about Lexer?**

That I can't implement it swiftly enough.

**What problems is Lexer solving and how is that benefiting you?**

We are trying to create a single view of the customer using data points from multiple points in the brand relationship. We have successfully created a unified view and have derived segments and new ways of cutting our data that was not possible previously.

  ### 50. User friendly platform that can bring together first party data sources

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 01, 2021

**What do you like best about Lexer?**

Ability to ascertain a "one customer view" of your customer database through the connection of multiple first-party data sources that can also then be complimented with additional third-party data to drive more effective marketing campaigns and become a more data-centric organisation.

**What do you dislike about Lexer?**

Can be a little complex at first to ensure segments and activations are correctly set up - especially if your organisation is only beginning to build its data management capabilities.

**What problems is Lexer solving and how is that benefiting you?**

Delivering marketing segmentation to our consumer marketing activities as well as retargeting opportunities on social media platforms.


## Lexer Discussions
  - [What is Lexer used for?](https://www.g2.com/discussions/what-is-lexer-used-for)

- [View Lexer pricing details and edition comparison](https://www.g2.com/products/lexer-2021-04-20/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-12+10%3A55%3A06+-0500&secure%5Bsession_id%5D=80cbbdbe-7ee4-4118-8f52-26806f7b0b23&secure%5Btoken%5D=858e74064112abe8f5dab4cf55a203df78d9d48efb5d1bc9a775500548b149f1&format=llm_user)
## Lexer Integrations
  - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)
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  - [Vision6](https://www.g2.com/products/vision6/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)

## Lexer Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Templates**
- Library
- Customization
- Optimization

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Multichannel**
- Web
- Email
- Mobile

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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