Klar is the eCommerce Insights Platform that makes DTC brands scale profitably. By seamlessly connecting all your daily data sources, Klar brings your marketing, margins, and retention analytics together in one place, giving you total clarity over your performance. With Klar’s next-gen Marketing Attribution, you’ll finally see what truly drives profit, so you can scale what works. Klar uniquely combines Tracking & Attribution with full Business Controlling & Reporting, empowering DTC brands to: - Make data-driven decisions on where to allocate and scale marketing budgets effectively. - See which campaigns, creatives, and influencers truly drive purchases - beyond clicks & traffic, but focusing on conversions - Identify the right customer segments, understand their behaviour, and unlock retention opportunities for maximum loyalty and lifetime value - Learn how different customer groups respond to creatives and campaigns, optimise landing pages, and tailor communication for first-timers vs. returning customers - Save valuable time and resources by automating manual reporting and data maintenance. Klar’s attribution engine uses a first-party tracking script and machine learning models to transparently map every touchpoint of the customer journey. With Marketing Mix Modelling (MMM), Klar goes beyond clicks, incorporating correlations between channels, interactions, and non-click-based engagements. For the most realistic and reliable, data-driven attribution. Getting started with Klar is easy. Free onboarding takes minutes, not months. For all industries, shop sizes, and levels of complexity, yet it feels tailor-made for your business. Easily mirror your individual setup with no-code customisations, no matter how complex your structure may be. Klar is fully GDPR-compliant, hosting all data 100% in Germany. Your data remains safe, secure, and private. Features: - Multi Touch Attribution: Klar 1st party tracking pixel reveals the real impact of every touchpoint across your customer journey, accurate and actionable. - Tracking Journeys: Klar connects every customer’s engagement, impression, click, and conversion into one coherent story. - Marketing Mix Model (MMM): Going beyond click-based data, Klar’s MMM runs any other signals and correlations through machine learning models to redistribute direct & branded traffic to the original channels. - Dynamic & Static Attribution: Data-driven attribution, first-click, last-click, linear, u-shape - all attribution models in comparison to find the one that works for you. - Profitability Deep-Dive: Slice & dice through your whole margin structure to identify where to scale to maximise profits. No matter how complex your cost structure is. - Cohort Analysis: Analyse your cohorts in their repurchase behaviours to identify and nurture high CLV customers successfully/for maximum profit. - Retention Metrics: Customer Lifetime Values, Repurchase Rates, Order Time Lags, CLV / CAC Ratios - every KPI you need to optimise for maximum CLV. - Creative Analysis: See exactly what’s working across creatives and why. Klar blends data with visuals so your team can scale what works. - Industry Benchmarking: Stack your metrics against top eCom players in your category and set yourself up to perform above average. - Influencer Reporting: Finally know what your influencer spend returns by tracking the real ROI of every influencer, collaboration and campaign.