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 ![Klar](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_338466387476aa3d06fbc5171389051c/klar.png "Klar")
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# Klar Discussions

Klar is the eCommerce Attribution & Insights Platform for profitable DTC growth. It unifies all your data and attribution to show what truly drives scalable profit. By seamlessly connecting all your daily data sources and providing a full measurement setup, Klar brings your marketing, margins, and retention analytics together in one place. Klar’s unifying attribution uncovers what drives profit, so you can scale what works - giving you total clarity over your performance. Klar uniquely combines Measurement (Tracking & Attribution) with full Business Controlling & Reporting, empowering DTC brands to: - Make data-driven decisions on where to allocate and scale marketing budgets effectively. - See which campaigns, creatives, and influencers truly drive purchases - beyond clicks & traffic, but focusing on conversions - Identify the right customer segments, understand their behavior, and unlock retention opportunities for maximum loyalty and lifetime values - Learn how different customer groups respond to creatives and campaigns, optimise landing pages, and tailor communication for first-timers vs. returning customers - Save valuable time and resources by automating manual reporting and data maintenance. Klar’s attribution engine uses a first-party tracking script and machine learning models to transparently map every touchpoint of the customer journey. With a full Measurement Setup combining Multi-Touch Attribution (MTA), Marketing Mix Modelling (MMM), and Incrementality, Klar goes beyond clicks, incorporating correlations between channels, interactions, and non-click-based engagements. For the most realistic and reliable, data-driven attribution. Getting started with Klar is easy. Onboarding takes minutes, not months. For all industries, shop sizes, and levels of complexity, yet it feels tailor-made for your business. Easily mirror your individual setup with no-code customisations, no matter how complex your structure may be. Klar is fully GDPR-compliant and ISO 27001-certified, hosting all data 100% in the EU. So your data remains safe, secure, and private.

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