Kaplan is a leading customer management agency in Scandinavia, renowned for delivering holistic solutions that shape the future of customer experiences. By seamlessly integrating strategic, analytical, technological, and creative expertise, Kaplan assists Nordic enterprise clients in developing innovative customer engagement strategies. Since joining Accenture Interactive in November 2018, Kaplan has expanded its service offerings to include service design, media and programmatic advertising, and e-commerce solutions. Key Features and Functionality: - Strategic Excellence: Kaplan provides comprehensive strategies tailored to enhance customer engagement and satisfaction. - Analytical Expertise: Utilizing advanced analytics, Kaplan offers insights that drive informed decision-making and optimize customer interactions. - Technological Integration: The agency leverages cutting-edge technology to develop and implement effective customer management solutions. - Creative Innovation: Kaplan's creative services ensure that client communications are engaging and resonate with target audiences. - Expanded Service Portfolio: As part of Accenture Interactive, Kaplan now offers additional services, including service design, media and programmatic advertising, and e-commerce solutions. Primary Value and Solutions Provided: Kaplan's primary value lies in its ability to deliver integrated, end-to-end customer experience solutions that address the complex needs of modern enterprises. By combining strategic planning, data-driven insights, technological innovation, and creative design, Kaplan helps businesses enhance customer engagement, foster loyalty, and drive growth. The agency's holistic approach ensures that clients can effectively navigate the evolving landscape of customer expectations and market dynamics.