Several years ago, we decided to adopt what was then a radical approach and establish an entirely virtual marketing agency tailored to the business events sector. The team functions as any other team would, with some members in the same country and others in distant locations. We have decades of experience between us and can service clients in all time zones with local and international expertise. Many of us have collaborated for years on hundreds of initiatives. It also means that our packages are extraordinarily cost-effective when compared to standard agencies that lack years of optimisation experience. As a result, we consistently deliver results to our clients that surpass industry standards. In 2020, our extensive experience in remote work enabled us to successfully support and guide all of our clients into the virtual sphere. This capability transformed prospective failure into success and in many instances even led to growth.