JGSullivan Interactive's eCommerce solution is designed to streamline the purchasing process for durable goods sold through independent retail dealers, such as appliances, lawn and garden equipment, and outdoor power equipment. This "collaborative commerce" approach enables brand manufacturers and local dealers to work together seamlessly to close sales. The process begins on the brand's website, where consumers select products and accessories, choose a local dealer, and complete the checkout process. This system ensures that local dealers handle order fulfillment, delivery, and ongoing customer service, enhancing efficiency and customer satisfaction.
Key Features and Functionality:
- Collaborative Commerce: Clearly defined roles for corporate entities, fulfillment partners , and channels to optimize efficiency.
- Integrated Sales Process: Consumers initiate purchases on the brand's website, select local dealers, and complete transactions, ensuring a cohesive buying experience.
- Local Dealer Fulfillment: Empowers local dealers to manage order fulfillment, delivery, and future customer interactions, fostering stronger dealer-customer relationships.
Primary Value and User Solutions:
This eCommerce solution addresses the challenge of bridging online product selection with local dealer fulfillment. By integrating brand websites with local dealer networks, it enhances the customer purchasing experience, ensures brand consistency, and supports local businesses. Manufacturers benefit from streamlined sales processes and improved brand compliance, while dealers gain increased sales opportunities and stronger customer relationships.