Iris is a customer engagement agency that specializes in creating technology-enabled human relationships between brands and their customers. By architecting and orchestrating data and technology, Iris delivers personalized experiences that drive customer participation and loyalty. Key Features and Functionality: - Data Integration and Strategy: Iris focuses on integrating and optimizing data across various platforms to enhance customer engagement strategies. - Personalized Customer Journeys: The agency designs and implements customized customer journeys, leveraging dynamic content and personalization to deliver relevant communications. - Marketing Technology Implementation: Iris assists in the implementation and refinement of marketing technologies, such as Braze, to maximize productivity and return on investment. - Loyalty and Rewards Programs: The agency develops tailored CRM strategies, including value-based segmentation and rewards programs, to boost customer loyalty and lifetime value. Primary Value and Solutions: Iris addresses the challenge of creating meaningful and personalized customer experiences in a digital landscape. By bridging the gap between marketing and technology, Iris enables brands to deliver relevant, timely, and engaging communications that foster customer loyalty and drive business growth. Their expertise in data strategy, technology integration, and personalized marketing ensures that clients can effectively engage their customers and achieve measurable results.