1. [Home](https://www.g2.com/) 2. ... 3. [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management) 4. [IRI Price and Trade Advantage Discussions](https://www.g2.com/products/iri-price-and-trade-advantage/discuss) [ ![IRI Price and Trade Advantage](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_68b3be0af8d68d227218cefcf7a1c06d/iri-price-and-trade-advantage.jpeg "IRI Price and Trade Advantage") ](/products/iri-price-and-trade-advantage/reviews) # IRI Price and Trade Advantage Discussions IRI's Price and Trade Advantage solution delivers key insights to CPG manufacturers on price and trade activity, so that your investments in these areas are far more effective. ![IRI Price and Trade Advantage](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_68b3be0af8d68d227218cefcf7a1c06d/iri-price-and-trade-advantage.jpeg "IRI Price and Trade Advantage") IRI Price and Trade Advantage Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+IRI+Price+and+Trade+Advantage+used+for%3F&title=What+is+IRI+Price+and+Trade+Advantage+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-iri-price-and-trade-advantage-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+IRI+Price+and+Trade+Advantage+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-iri-price-and-trade-advantage-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-iri-price-and-trade-advantage-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+IRI+Price+and+Trade+Advantage+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-iri-price-and-trade-advantage-used-for%0aWhat+is+IRI+Price+and+Trade+Advantage+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+IRI+Price+and+Trade+Advantage+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-iri-price-and-trade-advantage-used-for%0aWhat+is+IRI+Price+and+Trade+Advantage+used+for%3F) - Copy link - [ ## What is IRI Price and Trade Advantage used for? ](/discussions/what-is-iri-price-and-trade-advantage-used-for) What is IRI Price and Trade Advantage used for? [ Trade Promotion Management Software ](https://www.g2.com/tags/trade-promotion-management-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-iri-price-and-trade-advantage-used-for) ## Browse by popular topics [Trade Promotion Management Software](/products/iri-price-and-trade-advantage/discuss?filters%5Btags%5D%5B%5D=trade-promotion-management-software)