Involves Stage is a comprehensive trade marketing and data intelligence platform designed to optimize retail execution for consumer goods companies across multiple countries. By integrating advanced technologies, including artificial intelligence, Involves Stage enhances the efficiency and effectiveness of field teams, ensuring that marketing strategies are executed flawlessly at the point of sale.
Key Features and Functionality:
- Intelligent Route Optimization: Utilizes AI to automate the planning of field team routes, reducing travel distances by approximately 20% and decreasing travel time by 17%, leading to significant cost savings and increased productivity.
- Real-Time Data Collection: Enables field teams to collect and transmit data instantly, allowing for immediate identification and correction of execution issues at retail locations.
- Image Recognition Technology: Employs AI-driven image recognition to convert shelf photos into precise data, facilitating informed decision-making for industries, distributors, and retailers.
- Comprehensive Product Management: Offers a structured approach to organizing product portfolios, including supercategories, categories, product lines, and SKUs, streamlining survey creation and reporting.
- Customizable Forms and Surveys: Provides tools to design tailored forms and surveys, enabling the collection of specific information on competitor activities, pricing, and shelf presence.
Primary Value and User Solutions:
Involves Stage addresses the complexities of trade marketing execution by offering a centralized platform that enhances operational efficiency, ensures compliance with marketing strategies, and provides actionable insights through real-time data. By automating route planning and data collection, it reduces operational costs and environmental impact, while its advanced analytics empower companies to make strategic decisions that drive growth and competitiveness in the market.