Instapage Features
Analysis (5)
Conversion Opportunities
As reported in 52 Instapage reviews.
Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
50 reviewers of Instapage have provided feedback on this feature.
Overlays heatmaps on top of existing web pages
Mobile Device Analysis
As reported in 52 Instapage reviews.
Optimizes to gather insight about mobile web browser visitors
Data Quantification
This feature was mentioned in 41 Instapage reviews.
Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
45 reviewers of Instapage have provided feedback on this feature.
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
Reporting (4)
Heat Maps
This feature was mentioned in 59 Instapage reviews.
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
33 reviewers of Instapage have provided feedback on this feature.
Records web visitor sessions
Monitoring
Based on 43 Instapage reviews.
Tracks and monitors web visitor behavior
Data Segmentation
This feature was mentioned in 37 Instapage reviews.
Segments collected data on predetermined criteria
Customizations (4)
Templates
Provides ready-made templates for simplified website creation.
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
HTML Input
Permits HTML-savvy administrators to input code to uniquely customize their website.
Domain Name
Offers customers the option to purchase a unique domain name.
Growth (5)
SEO
Provides insight into words that would increase search engine optimization.
Site Analytics
Gives users insight into unique pageviews, subscribers, location of viewers, etc.
Marketing Tools
Provides tools that aid in user marketing efforts.
E-Commerce
Allows users to turn their website into an online store by offering e-commerce capabilities.
Hosting
Hosts domains within the tool.
Content (4)
Email Integrations
Provides an email for users to field communication within their website builder too.
Content Management
Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
Allows administrators to create role or password-based permissions to ensure users see only what they should see.
WordPress Tool
Website Builder
Page Customization (4)
Drag and Drop
Based on 135 Instapage reviews and verified by the G2 Product R&D team.
Allows users to drag and drop items and content to customize their site's look.
Templates
Based on 133 Instapage reviews and verified by the G2 Product R&D team.
Provides ready-made templates for simplified landing page creation.
Advanced Customization
Based on 122 Instapage reviews and verified by the G2 Product R&D team.
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Based on 125 Instapage reviews and verified by the G2 Product R&D team.
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
Based on 119 Instapage reviews and verified by the G2 Product R&D team.
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Mobile Responsive
Based on 133 Instapage reviews and verified by the G2 Product R&D team.
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Based on 119 Instapage reviews and verified by the G2 Product R&D team.
Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
Based on 99 Instapage reviews and verified by the G2 Product R&D team.
Optimizes content to increase search engine result rankings.
Integrations (3)
E-Commerce Integration
Based on 59 Instapage reviews and verified by the G2 Product R&D team.
Integrates with e-commerce platforms.
Email Marketing Integration
Based on 87 Instapage reviews and verified by the G2 Product R&D team.
Integrates with email marketing providers to share captured lead data.
Domain Integration
Based on 127 Instapage reviews and verified by the G2 Product R&D team.
Allows companies to connect landing pages to their existing domain.
Support (1)
Customer Support
Customer Support
Analytics (2)
Reporting and Analytics
This feature was mentioned in 53 Instapage reviews.
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Based on 48 Instapage reviews.
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Experimental Design (3)
Multivariate testing capacities
As reported in 40 Instapage reviews.
Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Based on 38 Instapage reviews.
Allows multiple experiments to be deployed simultaneously.
Mobile Testing
Based on 42 Instapage reviews.
Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
As reported in 45 Instapage reviews.
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
As reported in 28 Instapage reviews.
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
This feature was mentioned in 55 Instapage reviews.
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Generative AI (1)
AI Text Generation
As reported in 27 Instapage reviews.
Allows users to generate text based on a text prompt.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
