# Informatica Persistent Data Masking Reviews **Vendor:** Informatica **Category:** [Data Masking Software](https://www.g2.com/categories/data-masking) **Average Rating:** 4.1/5.0 **Total Reviews:** 17 ## About Informatica Persistent Data Masking Enhance data protection by de-sensitizing and de-identifying sensitive data, and pseudonymize data for privacy compliance and analytics. Obscured data retains context and referential integrity remain consistent, so the masked data can be used in testing, analytics, or support environments. ## Informatica Persistent Data Masking Reviews ### 1. Easy and powerful Tool **Rating:** 4.5/5.0 stars **Reviewed by:** KONGKHAM MOMO S. | Security Delivery Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Informatica Persistent Data Masking?** Very Simple and easy tool. Very stable and powerful. Supports many databases. **What do you dislike about Informatica Persistent Data Masking?** The TDM console is little slow when executing the masking job. Informatica Powercenter is much faster. **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** Helps secure sensitive data for client. Client is happy as data is secured and developers are also happy as the masking process is easy with this tool. ### 2. A very good tool for Masking Sensitive data **Rating:** 4.0/5.0 stars **Reviewed by:** Chanakya K. | Programmer Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Informatica Persistent Data Masking?** It is often required to send data across various teams internally and even externally to vendors while developing for an organization. Informatica Persistent data masking has many features which allow masking sensitive data in multiple ways before sending it across. We can add various authorization level scopes for the data being sent so that the right type sees the correct data. **What do you dislike about Informatica Persistent Data Masking?** Compared to other solutions out in the market, it is comparatively costlier than them, and even it's not that straightforward to use, so you'll have to spend some time learning it. Also, it would be really great if more documentation around how to use the product is provided. **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** I was working on a Dashboarding report with one of our vendors in which we had a lot of sensitive data which was supposed to be sent around for testing and production environments. So Informatics tool was being used to mask all the customer sensitive data before sending it across. ### 3. Informatica persistent data masking **Rating:** 3.5/5.0 stars **Reviewed by:** Sajal J. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Informatica Persistent Data Masking?** Informatica is easy to understand, stable, and adaptable. These three viewpoints are the most significant for us. On the off chance that we can make it function admirably with the CRM, we can proceed or attempt once more this year to finish that piece of the undertaking. I'm certain that this sort of arrangement is what we want since we host a third-get-together asset that works in the turn of events. **What do you dislike about Informatica Persistent Data Masking?** Informatica's assistance gets a handle on the game plan, yet they miss the mark on experience we truly need for our use case. That was one thing that we zeroed in on when we started searching for this kind of game plan. **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** De-recognize, de-hone, and anonymize tricky data from unapproved access for application clients, business information, application testing, and yet again appropriating. ### 4. Confusing product but works well **Rating:** 0.5/5.0 stars **Reviewed by:** Derek S. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Informatica Persistent Data Masking?** They solve any issues we previously had with Delphix. The tool does everything but can have some bugs in the system that cause issues. Great tool for our BI team, they have been enjoying the product making their lives easier. **What do you dislike about Informatica Persistent Data Masking?** It can be complicated at times and the main issue I have with the product is customer support. Whenever you have issues customer support takes a while to get back and respond and you waste a lot of time during work hours waiting for the issue to be resolved. **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** the data extraction from production teams and a couple other departments is necessary for my role. We are always extracting data and informatica has been working out. Another problem it helps solve is data masking for GDPR issues ### 5. Fast and efficient masking tooling! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Informatica Persistent Data Masking?** Informatica for me is the standard and the UI and options are vast and far better than those who are its competitors. Put that with a huge library of integration points to connect to data and the security put in place to perform encryption and masking tasks is 2nd to none. They make it really easy to import, convert, and mask data. **What do you dislike about Informatica Persistent Data Masking?** I don't feel like they have native blob storage integration and for very large data sets this can become an issue as it pertains to an SLA for competing jobs or completing routines. I've noticed a time to complete issue, not a bad issue but the larger jobs do take some time to complete. **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** We use Persistent Data Masking in our legacy on-prem environment for data that is production capable and that will eventually need to sync with cloud resources as well. For this it's very important to have a stable and known platform to execute on for wrangle, load, and process routines. Persistent data masking is our go to for all our on-prem jobs. ### 6. Keep your data safe and secure **Rating:** 4.0/5.0 stars **Reviewed by:** Mamata J. | Business analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Informatica Persistent Data Masking?** Informatica persistent data masking is the best application to secure and mask your data which you feel is important and should be kept private. This is the best tool to help you keep your data safe. **What do you dislike about Informatica Persistent Data Masking?** There is not much to dislike about Informatica persistent data masking application. There is always scope to improve and that will only be add on to those who are using this application. **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** Informatica Persistent Data Masking is helping me keep my confidential and private data safe and secure in the application. The data quantity is also pretty big and it solves the problem too. ### 7. Best data masking software **Rating:** 4.5/5.0 stars **Reviewed by:** Santhosh D. | Software Development Engineer 1, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Informatica Persistent Data Masking?** I would say best data masking out there in my previous organisation they used this software all around to mask the data in a different ways Easy to mask and unmask it **What do you dislike about Informatica Persistent Data Masking?** I don't say i dislike ot because u can see it has been used by a. Lot of companies out there and best product from informatica **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** Protect all kinds of data basically we used to protect the financial data of our company so that it won't be able to view by the outsiders Best software for all kinds of data masking ### 8. Most scalable data masking product -Informatica Persistent Data Masking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Informatica Persistent Data Masking?** Compliance with the most critical privacy regulations includes GDPR, CCPA, HIPAA, PCI DSS, and GLBA in a single scalable environment. **What do you dislike about Informatica Persistent Data Masking?** The user interface for developers is good, but it can be even better to consolidate all the features in groups to make it easy to use. **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** Most of our clients have diverse applications ranging from Oracle and Microsoft SQL to JD Edwards and Baan. Informatica solution provides end-to-end solutions for all these products, one of the critical challenges that get addressed. ### 9. Informatica Data Masking is a great way to encrypt your data! **Rating:** 5.0/5.0 stars **Reviewed by:** Peter M. F. | Senior Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Informatica Persistent Data Masking?** The ease of creating policies to mask sensitive data **What do you dislike about Informatica Persistent Data Masking?** There's not much to dislike with the tool. It has done everything that we needed so far. **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** The problems it's solving is the ability to clone environments with less manpower while being secure ### 10. My Experience on This tool **Rating:** 3.5/5.0 stars **Reviewed by:** Kowshik P. | Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Informatica Persistent Data Masking?** Non productions data masking while we replicate it from production ensures the data masking is getting scrambled **What do you dislike about Informatica Persistent Data Masking?** Need to simplify the UAM permissions on classifying the rules to align business teams **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** Test data management is prime case ### 11. Best tool **Rating:** 5.0/5.0 stars **Reviewed by:** Shrenik S. | Technology lead, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Informatica Persistent Data Masking?** Easiest way to perform ETL on big data and its transformation is very speedy **What do you dislike about Informatica Persistent Data Masking?** I do not see any downside of using Informatica **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** It handles huge data well and transformation is awesome ### 12. Data Masking an evident feature at its best with Informatica persistent **Rating:** 4.0/5.0 stars **Reviewed by:** Divya P. | Vice President, Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2022 **What do you like best about Informatica Persistent Data Masking?** its ability to mask the PII fields and their retrieval **What do you dislike about Informatica Persistent Data Masking?** the unevident API contracts which are not very clear **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** Data masking helps protecting PII data ### 13. want to stop misuse of your data, use infa data masking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Informatica Persistent Data Masking?** protecting from data breaches and securing the personal and sensitive information **What do you dislike about Informatica Persistent Data Masking?** there are no downsides as such but there are many other data masking tools available in the market which makes it pretty difficult to chose out of many **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** as the name suggest, it solved the data breaching outside the organization and protects the PII from misuse ### 14. Great application for information obfuscation **Rating:** 4.5/5.0 stars **Reviewed by:** Fausto V. | S, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Informatica Persistent Data Masking?** It fits perfectly after you set the environment following procedures. **What do you dislike about Informatica Persistent Data Masking?** In the beginning, it's hard to start using the app. **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** data obfuscation ### 15. Data masking using Informatica **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Informatica Persistent Data Masking?** The simplicity to select columns and implement data masking with informatica provided inbuilt functions as well as using customised functions. **What do you dislike about Informatica Persistent Data Masking?** It sometimes is difficult to use the UI and one thing is informatica is a heavy application **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** Providing various options to mask different type of data. ### 16. Very useful and super intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Informatica Persistent Data Masking?** The interface is easy to understand and very intuitive **What do you dislike about Informatica Persistent Data Masking?** Sometimes, it takes fair bit amount of time to load the features **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** It has helped me in masking PII data in order to perform further analysis ### 17. Informatica Data Masking Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Informatica Persistent Data Masking?** Seemingly essential integration with informatica data quality engine **What do you dislike about Informatica Persistent Data Masking?** The ui could be presented a little better **What problems is Informatica Persistent Data Masking solving and how is that benefiting you?** Allowing sensitive data to be plugged in to our meta data management tool - [View Informatica Persistent Data Masking pricing details and edition comparison](https://www.g2.com/products/informatica-persistent-data-masking/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-05+23%3A19%3A23+-0500&secure%5Bsession_id%5D=03856467-163a-4031-acfc-3db29b5f4e40&secure%5Btoken%5D=789cf2229ceac44d68453a98ae313d91ebd485fdcfb9dd4cfadf246381ca0180&format=llm_user) ## Informatica Persistent Data Masking Features **Data Masking** - Sensitive Fields - Dynamic Masking - Static Masking - Consistent Masking - Random Masking **Compliance** - GDPR compliant - CCPA compliant **Compliance** - Access Management - At-Risk Analysis - DLP Configuration - Sensitive Data Compliance **Functionality** - Static pseudonymization - Dynamic pseudonymization - Batch de-identification **Administration** - Database Management - Deduplication - Backup - API / integrations **Connectivity** - Mobile SDK - Web services APIs **Security ** - Multi-Factor Authentication - Data Transport - Data Types - Security Tools ## Top Informatica Persistent Data Masking Alternatives - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - 4.5/5.0 (3,781 reviews) - [Satori Data Security Platform](https://www.g2.com/products/satori-data-security-platform/reviews) - 4.7/5.0 (88 reviews) - [Privacy1](https://www.g2.com/products/privacy1/reviews) - 4.4/5.0 (87 reviews)