Informa Connect's Marketing Solutions offer comprehensive services designed to help businesses enhance their market presence, engage with target audiences, and drive lead generation. By leveraging a combination of live events, digital platforms, and bespoke content creation, Informa Connect provides tailored strategies to meet diverse marketing objectives. Key Features and Functionality: - Live Events: Opportunities to sponsor or exhibit at various events, ranging from large multi-track conferences to intimate forums, facilitating direct networking with target audiences. - Digital Platforms: Access to expert publications and online communities that engage key decision-makers seeking insights and solutions. - Content Creation Services: Utilization of specialist editorial staff, designers, and video producers to develop effective campaign materials. - Bespoke Campaigns: Collaboration to create custom events and digital campaigns tailored to unique business needs. Primary Value and Solutions Provided: Informa Connect's Marketing Solutions empower businesses to effectively meet and network with industry professionals, shape industry debates, raise brand profiles, and generate new leads. By integrating live event experiences with digital marketing strategies, they offer a holistic approach that ensures sustained engagement with target audiences throughout the year. This fusion of event marketing and digital marketing enables businesses to establish authority in their industry, promote their brand, and create long-term engagement through bespoke marketing solutions.