# Howuku Reviews **Vendor:** Howuku **Category:** [Heatmap Tools](https://www.g2.com/categories/heatmap-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 7 ## About Howuku Howuku is a behavior analytics solution that helps startups acquire valuable customer feedback and insights through heatmaps, AB testing, and surveys. It assists marketers in gauging customer behavior through visual representation of where they’re clicking and scrolling on a website. A/B testing allows teams to improve content engagement and pinpoint underperforming pages. Product owners can get real-time feedback, compare traction on multiple devices, identify key user segments and observe user attention for an optimized marketing strategy. ## Howuku Reviews ### 1. UI is not easily understood **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2024 **What do you like best about Howuku?** The funnels are easy to build. The top 20 pages is helpful and the data it shares is very useful. **What do you dislike about Howuku?** The heatmaps screenshot doesn't reflect the true page load. The proportions of the hero images are much larger and that means the heat dots are not mapped accordingly to the element its supposed to be reporting on. Though there are challenges to building a funnel tracking menu drop down elements and other custom design elements to our site. **What problems is Howuku solving and how is that benefiting you?** I've just started using it...so far I'm trying to collect as many recordings as possible. The funnels are most interesting to me. ### 2. It was indeed a great experience with Howuku Team **Rating:** 5.0/5.0 stars **Reviewed by:** Naitik C. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Howuku?** Support is best, as Donald was actively working with us to get the product fixed as per our requirements. They have some pretty good features which helped in getting us the desired results. **What do you dislike about Howuku?** As of now, we wanted a fast-paced product only thing which we are facing difficulties with is Video Loading speed. Rest we got quality support as well we overall had a good experience. **What problems is Howuku solving and how is that benefiting you?** It's helping us with the session recording and segmentation of recordings. They have a good analytics dashboard, Funnels and Event segmentation which helped us with user behaviour. ### 3. Howuku **Rating:** 3.5/5.0 stars **Reviewed by:** Sunil R. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Howuku?** Useful Analytics Platform Howuku, recommeded **What do you dislike about Howuku?** support for Analytics Platform Howuku improve **What problems is Howuku solving and how is that benefiting you?** Analytics platform useful/recommended ### 4. The best servise for analyzing heatmaps **Rating:** 5.0/5.0 stars **Reviewed by:** Veronicka V. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Howuku?** Perfect interface, valuable insights, cool service **What do you dislike about Howuku?** nothing to tell, because I have great experience with Howuku **What problems is Howuku solving and how is that benefiting you?** I have a problem with checkout stage and after analyzing Howuku heatmaps I resolve all my issues ### 5. Helped immensely in changing our website to tune for the right target audience **Rating:** 5.0/5.0 stars **Reviewed by:** ashwani r. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Howuku?** The Heatmaps & the Recordings are invaluable in understanding user behaviour **What do you dislike about Howuku?** Features are a little buggy. Sure it will get refined with time **What problems is Howuku solving and how is that benefiting you?** We were putting out our product for beta testing and wanted to understand which feature intrigues visitors most. The Session Replays and heatmaps helped with that. ### 6. Great product and great team **Rating:** 5.0/5.0 stars **Reviewed by:** Marco K. | see Experience Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Howuku?** Besides the attractive price, I love the fact I can now see the behavior (clicks and scroll on a heatmap) segmented by traffic. Now I can see if visitors coming from Google are behaving differently from ads or other traffic sources. **What do you dislike about Howuku?** There were a few small bugs with the new features , but I was impressed with the personal touch and speed of the replies! **Recommendations to others considering Howuku:** Give it a try **What problems is Howuku solving and how is that benefiting you?** I’m using Howuku to analyze what is happening on a website. Recording visitors, clickmaps, heatmaps, confetti view, etc help me do that. ### 7. Real Replacement to Hotjar **Rating:** 5.0/5.0 stars **Reviewed by:** Eric P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2020 **What do you like best about Howuku?** Howuku is well designed product through customer-centric, easy of usage and performance in mind **What do you dislike about Howuku?** TBH there is nothing i dislike and trust founders will put their skin in the game and be better in the future developing new features by user needs. **Recommendations to others considering Howuku:** Let them compare the feature of Howuku against the market leader tools and see how it performs in terms of features and performance. **What problems is Howuku solving and how is that benefiting you?** I am a long time user of Figpii, Capturly and Hotjar. Howuku provides many of the features of these apps with great User Experience. Gained my trust that it will be way better than Capturly and Figpii, and at least head to head compete against the market leader Hotjar. ## Howuku Discussions - [What is Howuku used for?](https://www.g2.com/discussions/what-is-howuku-used-for) - [View Howuku pricing details and edition comparison](https://www.g2.com/products/howuku/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A34%3A53+-0500&secure%5Bsession_id%5D=e3551aa3-1e1c-46b9-bb0f-2ed4113781c7&secure%5Btoken%5D=af8044730c07c902c51182dfeb909162f57bd0ff2a51fef5e888211d7c2efae8&format=llm_user) ## Howuku Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Insights** - Analytics - Collaboration - Sorting **Visitor Information** - User Identification - Search Box **Analytics** - Reporting and Analytics - Heatmaps **Generative AI** - AI Text Summarization **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Howuku Alternatives - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - 4.6/5.0 (688 reviews) - [Hotjar](https://www.g2.com/products/hotjar/reviews) - 4.3/5.0 (329 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 4.6/5.0 (837 reviews)