Inbound marketing is not a tactic, channel, or technology. Its a way to approach to your marketing to capitalize on the way your customers make buying decisions today. People value personalized and relevant content, not intrusive messages. With inbound marketing, you can attract visitors, convert leads, close customers, and delight them into promoting your business to others without interrupting their lives. Inbound marketing is all about pulling prospects and customers in rather than pushing your message in front of them when they dont want to see it. Through great content in your blog, downloadable content, social media, SEO, email, etc, you can attract your prospects to you when they need you and are looking for you, rather than interrupting them when they dont want to see you.