The granular technographic data has been a game-changer for my integrated campaigns. Rather than relying on generic targeting, I can segment audiences based on their actual tech installs and IT spend, which makes my ABM outreach feel far more personalized and relevant. It’s also saved me hours of manual research and has directly improved our lead quality, because we’re finally speaking to each prospect’s specific environment. Review collected by and hosted on G2.com.

The platform is incredibly powerful, but the UI can feel a bit overwhelming at first because of the sheer volume of data available. As a result, I often have to ask for custom report pulls. It took our team some time to learn how to filter out the noise and build the specific reports we needed for our campaigns. I’d love to see more pre-built templates or guided workflows designed specifically for marketers, so we can get to the “aha” moment even faster. Review collected by and hosted on G2.com.

A mix of job postings, resumes and digital signatures in one tech install dataset Review collected by and hosted on G2.com.

1) Low coverage of small tech vendors and small clients - they are not in focus for HG Insights

2) We haven't seen any product update in tech install dataset in 3+ years Review collected by and hosted on G2.com.

Integration of trustradius data was an important addition for the product. Review collected by and hosted on G2.com.

The MCP integration is a must-have on today's tech landscape. Review collected by and hosted on G2.com.

We like the product ratings, detailed product/software reviews and details that are available through HG Insights. It's easy to use and manage from our side. We use it every week to cultivate new references and content. Review collected by and hosted on G2.com.

There are some challenges on the back end of the vendor portal that make it hard to get all the data. We don't have access to the full review content unless we ask for it. We also cannot manage our incentive balance through it which causes slowdowns. Review collected by and hosted on G2.com.

Navigation is easy and makes it easy to find what is helpful to you Review collected by and hosted on G2.com.

There isn't anything that comes to mind that I dislike Review collected by and hosted on G2.com.

What I like about HG Insights is that the platform is well structured for use especially for large businesses. It's simple to comprehend especially when finding company data making decision making a bit easier. Ease of integration, implementation, and customer support are smooth without any hassle. Review collected by and hosted on G2.com.

What I dislike about HG Insights is that, the pricing is quite high for an individua/user and a small business. Also, sometimes, the data generated seems oudated which can make it less trustwhorthy. Review collected by and hosted on G2.com.

My favourite part of HG Insights is being able to see which products each company has installed. It is especially useful when we are working on takeout campaigns. Review collected by and hosted on G2.com.

The product installations most of the time are 'unspecified product' for a certain vendor. Although, the vendor name is usually sufficient. Review collected by and hosted on G2.com.

It is a great tool and a great suggestion from G2. It helped me with data and insights that improved my paid advertising campaign. It helped me structure better ads, sales funnels, and sales scripts for my team. Having more filters would be an even greater tool, but so far it has helped me generate more sales and create a better sales system. Review collected by and hosted on G2.com.

The book demo. I would like a book demo period without the need to talk to a sales team but set up an account and use it just to try it out and refer it to more people and coworkers who might need this tool. Review collected by and hosted on G2.com.

The platform is user-friendly with almost 15 minutes of learning curve to navigate and understanding of the tool. It is quite intuitive and has on the go quick onboarding training videos. I was literally expert in utilizing the tool within an hour. The implementation was relatively straightforward, and my colleagues were happy with speed of deployment. The sales onboarding personnel was very responsive and supportive. I accessed the platform three to four times a day to ensure the insights remain current and relevant for my ongoing pursuit. While my company did not integrate the features to its salesforce platform, the tool has ready to plug integration capabilities. Review collected by and hosted on G2.com.

Although HG Insights frequently updates its data, I felt that the insights on niche technologies or markets lag behind. If you are planning for a real niche targeted marketing campaign, I'd give 7 out of 10 for the tool. I also felt that the customization options for dashboards and reports are limited. There should be flexibility for me to allow changing the list of fields while viewing the data. Review collected by and hosted on G2.com.

The company level data, including install base information is super helpful, and I like that it shows a level of frequency and timeframe related to the data collected. It's pretty easy to use, and super easy to get started. I've not yet had to use customer support so I cannot speak to that. There really isn't any integration for us since we use D365 as our CRM. I understand there is a workaround, but we are not yet using it. Review collected by and hosted on G2.com.

It's a shame they do not also incorporate the contact level details, but there are a ton of other tools for that. Also, I wish it were a bit less expensive, it's a big ticket item for a small organization. Review collected by and hosted on G2.com.