--- title: Helium 10 Reviews meta\_title: 'Helium 10 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 184 reviews by the users' company size, role or industry to find out how Helium 10 works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 184 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Helium 10 Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **comprehensive data analysis** of Helium 10, enhancing their Amazon optimization and operational insights. [(4 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=1041980&qs=pros-and-cons#reviews) Users value the **in-depth competitor analysis** provided by Helium 10, enhancing their e-commerce strategies effectively. [(2 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2265599&qs=pros-and-cons#reviews) Users find the **easy setup** of Helium 10 beneficial for quickly optimizing their e-commerce strategies. [(2 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2429436&qs=pros-and-cons#reviews) Users value the **insightful results** of Helium 10, enhancing their understanding of Amazon e-commerce performance. [(2 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=1041806&qs=pros-and-cons#reviews) Users value the **Listing Analyzer** for identifying gaps and optimizing their Amazon listings effectively. [(2 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2429415&qs=pros-and-cons#reviews) Users find the **overwhelming options** in Helium 10 can be confusing and difficult to navigate effectively. [(3 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2265602&qs=pros-and-cons#reviews) Users find Helium 10 **expensive** compared to similar software, making it challenging for budget-conscious individuals. [(2 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=1041745&qs=pros-and-cons#reviews) Users find the **complexity of the process** sometimes difficult to grasp, impacting their overall experience with Helium 10. [(1 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2349238&qs=pros-and-cons#reviews) Users find the **dashboard hard to navigate** and criticize the higher prices compared to similar software. [(1 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2429379&qs=pros-and-cons#reviews) Users find the **data inaccuracy** in Helium 10 disappointing, as it fails to meet their expectations and deliver results. [(1 mentions)](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2499890&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Helium 10 ##### 1. Data Analysis Users value the **comprehensive data analysis** of Helium 10, enhancing their Amazon optimization and operational insights. [ See 4 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=1041980&qs=pros-and-cons#reviews) See Related User Reviews ![Saurabh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh J.") SJ Saurabh J. Small-Business (50 or fewer emp.) 4.0/5 "Powerful Analytics with Room for Optimization" What do you like about Helium 10? I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com ![James R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James R.") JR James R. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Amazon Keyword Optimization" What do you like about Helium 10? I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set ##### 2. Competitor Analysis Users value the **in-depth competitor analysis** provided by Helium 10, enhancing their e-commerce strategies effectively. [ See 2 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2265599&qs=pros-and-cons#reviews) See Related User Reviews ![Saurabh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh J.") SJ Saurabh J. Small-Business (50 or fewer emp.) 4.0/5 "Powerful Analytics with Room for Optimization" What do you like about Helium 10? I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Price Insights are great and a key time saver" What do you like about Helium 10? Really helpful in finding keywords to use on amazon ads. My favourite tool is the Cerebro tool it is really helpful in checking competitor listings ##### 3. Easy Setup Users find the **easy setup** of Helium 10 beneficial for quickly optimizing their e-commerce strategies. [ See 2 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2429436&qs=pros-and-cons#reviews) See Related User Reviews ![Saurabh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh J.") SJ Saurabh J. Small-Business (50 or fewer emp.) 4.0/5 "Powerful Analytics with Room for Optimization" What do you like about Helium 10? I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com ![James R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James R.") JR James R. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Amazon Keyword Optimization" What do you like about Helium 10? I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set ##### 4. Insightful Results Users value the **insightful results** of Helium 10, enhancing their understanding of Amazon e-commerce performance. [ See 2 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=1041806&qs=pros-and-cons#reviews) See Related User Reviews ![Filipe C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe C.") FC Filipe C. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Insights and Great Value for Amazon Sellers" What do you like about Helium 10? What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balanc ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Comprehensive Tools and User Friendly" What do you like about Helium 10? Helium 10 offers detailed sales data and insight. ##### 5. Listing Management Users value the **Listing Analyzer** for identifying gaps and optimizing their Amazon listings effectively. [ See 2 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2429415&qs=pros-and-cons#reviews) See Related User Reviews ![Saurabh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh J.") SJ Saurabh J. Small-Business (50 or fewer emp.) 4.0/5 "Powerful Analytics with Room for Optimization" What do you like about Helium 10? I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com ![James R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James R.") JR James R. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Amazon Keyword Optimization" What do you like about Helium 10? I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set ### 5 Cons or Disadvantages of Helium 10 ##### 1. Overwhelming Options Users find the **overwhelming options** in Helium 10 can be confusing and difficult to navigate effectively. [ See 3 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2265602&qs=pros-and-cons#reviews) See Related User Reviews ![Saurabh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh J.") SJ Saurabh J. Small-Business (50 or fewer emp.) 4.0/5 "Powerful Analytics with Room for Optimization" What do you dislike about Helium 10? I find the metrics sometimes feel overwhelming and the speed of the web could be better. ![Filipe C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe C.") FC Filipe C. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Insights and Great Value for Amazon Sellers" What do you dislike about Helium 10? Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times. ##### 2. Expensive Users find Helium 10 **expensive** compared to similar software, making it challenging for budget-conscious individuals. [ See 2 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=1041745&qs=pros-and-cons#reviews) See Related User Reviews ![William J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "William J.") WJ William J. Small-Business (50 or fewer emp.) 3.5/5 "Comprehensive Resources, But Pricey and Dashboard Needs Improvement" What do you dislike about Helium 10? Higher prices than other similar softwares. Also dashboard is somewhat hard to navigate through. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Comprehensive Tools and User Friendly" What do you dislike about Helium 10? The item we dislike the most is the cost. Some of the tools require more time to master. ##### 3. Complexity Users find the **complexity of the process** sometimes difficult to grasp, impacting their overall experience with Helium 10. [ See 1 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2349238&qs=pros-and-cons#reviews) See Related User Reviews ![Manuel Rafael L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manuel Rafael L.") ML Manuel Rafael L. Small-Business (50 or fewer emp.) 3.0/5 "Valuable Insights for Amazon, But Process Can Be Confusing" What do you dislike about Helium 10? SOmetimes is hard to understand the logic of the process ##### 4. Dashboard Issues Users find the **dashboard hard to navigate** and criticize the higher prices compared to similar software. [ See 1 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2429379&qs=pros-and-cons#reviews) See Related User Reviews ![William J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "William J.") WJ William J. Small-Business (50 or fewer emp.) 3.5/5 "Comprehensive Resources, But Pricey and Dashboard Needs Improvement" What do you dislike about Helium 10? Higher prices than other similar softwares. Also dashboard is somewhat hard to navigate through. ##### 5. Data Inaccuracy Users find the **data inaccuracy** in Helium 10 disappointing, as it fails to meet their expectations and deliver results. [ See 1 mentions ](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2499890&qs=pros-and-cons#reviews) See Related User Reviews ![Amar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amar A.") AA Amar A. Enterprise (\> 1000 emp.) 4.0/5 "Jack of All Trades, Master of None" What do you dislike about Helium 10? The Ad automation platform is very basic and underwhelming, to be honest. When we used it, it did not deliver the results we were expecting. The optim BS Brian S. Marketing Director Small-Business (50 or fewer emp.) 5/19/2026 "Helium 10: A Game-Changer for Optimizing Amazon Listings" 5/5 What do you like best about Helium 10? Being able to use Helium 10 to optimize my Amazon listings has been a real game changer. When Amazon forced us to switch to FBS, we had to step up improvements to our Amazon store, and Helium 10 gave us all the information we needed to do that. Review collected by and hosted on G2.com. What do you dislike about Helium 10? Sometimes the interface is a little difficult to understand, but overall the platform is great—it just takes a bit of time to get used to the layout. Even so, it’s still much easier to learn this layout than trying to understand Amazon without it. The pricing is competitive, but I don’t like how they try to charge extra for everything you’re interested in trying. Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? Learning how to integrate more keywords into my listings with their AI helper has made it much easier for me to create Amazon items that rank better overall. Review collected by and hosted on G2.com. Show More Response from setareh motamedi of Helium 10 [Editedit](https://www.g2.com/survey_responses/helium-10-review-12839750/official_response/edit) We're thrilled to hear that Helium 10 has been a game-changer for optimizing your Amazon listings! We understand that the interface may take some time to get used to due to the robust features but we're glad to hear that overall it has been beneficial for your Amazon store. We appreciate your feedback about the pricing, and we'll take it into consideration for future improvements. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Katherine P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katherine P.") KP Katherine P. Owner Small-Business (50 or fewer emp.) 5/12/2026 "Streamlined E-commerce with Advanced Tools" 5/5 What do you like best about Helium 10? I use Helium 10 for my e-commerce business on platforms like Amazon, TikTok, and Walmart. It tells me my market share, and I love the keyword tracker to see if other competitors are gaining on a specific keyword. The Listing Builder is fantastic because it speeds up the process significantly. I used to spend hours creating a listing, and now it's so fast. Plus, I can upload it directly to TikTok. The AI tool is helpful for overcoming writer's block and starting the conversation to build my listing. Time is money, and completing tasks faster saves money. The initial setup was very easy. I switched to Helium 10 from Jungle Scout because of their advanced tools. Review collected by and hosted on G2.com. What do you dislike about Helium 10? Listing analyzer for Walmart and more integration with Walmart. Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? Helium 10 provides insights on my market share and tracks competitors' keywords. I use the Listing Builder to save time creating listings and overcoming writer's block with the AI tool. Review collected by and hosted on G2.com. Show More Response from setareh motamedi of Helium 10 [Editedit](https://www.g2.com/survey_responses/helium-10-review-12800229/official_response/edit) We're thrilled to hear that Helium 10 has been a valuable asset for your e-commerce business across multiple platforms. It's great to know that the keyword tracker, Listing Builder, and AI tool have been helpful in saving you time and improving your efficiency. We appreciate your feedback about the listing analyzer for Walmart and will certainly consider it for future improvements. Thank you for choosing Helium 10! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Saurabh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh J.") SJ Saurabh J. E-commerce Advertising Associate Small-Business (50 or fewer emp.) 1/27/2026 "Powerful Analytics with Room for Optimization" 4/5 What do you like best about Helium 10? I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth competitor analysis, and high-volume keywords. I like using Blackbox, as well as Xray, which helps us look for more stats. Magnet and Cerebro are great for keyword analysis, while Xray and Blackbox give better competitor analysis and portfolio insights. The Listing Analyzer is useful for analyzing listing gaps in our portfolio and competitors' listings to understand our strengths and weaknesses. The initial setup of Helium 10 was very easy for my team. Review collected by and hosted on G2.com. What do you dislike about Helium 10? I find the metrics sometimes feel overwhelming and the speed of the web could be better. Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? Helium 10 boosts my marketing awareness, provides in-depth competitor analysis, and helps find high-volume keywords. Magnet and Cerebro enhance keyword analysis, while Xray and Blackbox improve competitor insights. The Listing Analyzer identifies listing gaps, strengthening our portfolio. Review collected by and hosted on G2.com. Show More Response from setareh motamedi of Helium 10 [Editedit](https://www.g2.com/survey_responses/helium-10-review-12265242/official_response/edit) We're thrilled to hear that Helium 10 is helping you with marketing awareness, competitor analysis, and keyword research. We value your feedback and working to continue making optimizations Validated ReviewerSource: Organic ![Filipe C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe C.") FC Filipe C. Digital Marketing & E-commerce Manager Small-Business (50 or fewer emp.) 1/6/2026 "Powerful Insights and Great Value for Amazon Sellers" 4.5/5 What do you like best about Helium 10? What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balance between the price of the platform and the range of features it offers, which gives us strong insights and tools without being overly expensive. Review collected by and hosted on G2.com. What do you dislike about Helium 10? Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times. Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? Helium 10 solves the problem of having data and metrics scattered across different areas of Amazon. It allows us to bring multiple performance indicators into a single dashboard, making it much easier to analyze results, track performance, and make more informed decisions about our Amazon e-commerce operations. Review collected by and hosted on G2.com. Show More Response from setareh motamedi of Helium 10 [Editedit](https://www.g2.com/survey_responses/helium-10-review-12181903/official_response/edit) We're glad to hear that you find Helium 10's insights valuable for your Amazon e-commerce operations. We strive to provide a balance of features and affordability to support our users. Current UserValidated ReviewerIncentivizedSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 5/28/2026 "Helium 10 Makes Creating Listings Easier and More Effective" 4.5/5 What do you like best about Helium 10? I've been using Helium 10 for at least 10 years now... the tools make creating listings much easier and more effective Review collected by and hosted on G2.com. What do you dislike about Helium 10? Having the ability to scrape live Buy Box prices has been something I've been looking for for years Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? We use Helium 10 to help identify opportunities in product selection as well as keyword assortment Review collected by and hosted on G2.com. Show More Response from Ray Hayes of Helium 10 [Editedit](https://www.g2.com/survey_responses/helium-10-review-12885836/official_response/edit) Thank you for being a Helium 10 user for over 10 years! We're so glad our tools have helped make listing creation and product research easier for your business. Your feedback on live Buy Box price scraping is noted and appreciated. Thanks again for the kind words and for growing with us. We're always working to build better tools for sellers like you! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![William J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "William J.") WJ William J. Owner Small-Business (50 or fewer emp.) 1/8/2026 "Comprehensive Resources, But Pricey and Dashboard Needs Improvement" 3.5/5 What do you like best about Helium 10? I like how much depth their resources have. A lot of complex stuff to help you in whatever you need. Review collected by and hosted on G2.com. What do you dislike about Helium 10? Higher prices than other similar softwares. Also dashboard is somewhat hard to navigate through. Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? Solving a few problems. FBA reimbursements for lost products saves me money. Keyword research helps me find good keywords for my campaigns. Automated request review and emails help me get more reviews for my products. Inventory management helps me plan for when I need to create more purchase orders. Review collected by and hosted on G2.com. Show More Response from setareh motamedi of Helium 10 [Editedit](https://www.g2.com/survey_responses/helium-10-review-12191294/official_response/edit) We're glad to hear that you find our resources comprehensive and helpful for your needs. Current UserValidated ReviewerSource: Organic ![Anurag S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anurag S.") AS Anurag S. Head of Ecommerce Small-Business (50 or fewer emp.) 5/27/2026 "Accurate Category & Competition Data That Keeps Us Competitive on Amazon" 5/5 What do you like best about Helium 10? It provides very accurate data about the category and competition without which I could not compete effectively on amazon Review collected by and hosted on G2.com. What do you dislike about Helium 10? too many tools but we need just 3-4 of the core tools for our daily job Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? helped with keyword rank boost and tracking my asins performance on the top KWs in my category Review collected by and hosted on G2.com. Show More Response from Ray Hayes of Helium 10 [Editedit](https://www.g2.com/survey_responses/helium-10-review-12878147/official_response/edit) Thank you for the kind words, Anurag! We're glad the competition and keyword tracking data is helping you stay ahead on Amazon. Your feedback on the number of tools is well taken, and we're always working to make navigation more intuitive. In the meantime, the customizable dashboard is a great way to keep your go-to tools front and center. Thanks for being part of the Helium 10 community! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/29/2026 "Easy-to-Use Market Insights for Finding Profitable Opportunities" 5/5 What do you like best about Helium 10? Easy to use and enables users to analyse market demand, competitor sales, and search volume to identify profitable opportunities. Review collected by and hosted on G2.com. What do you dislike about Helium 10? It can be expensive and the platform can be overwhelming due to its massive suite of tools, making it challenging for new users to learn effectively. Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? Finding profitable products without knowing if they will sell or if competition is too high. Review collected by and hosted on G2.com. Show More Response from setareh motamedi of Helium 10 [Editedit](https://www.g2.com/survey_responses/helium-10-review-12712262/official_response/edit) Thank you for sharing how Helium 10 has helped you find profitable products and overcome the challenges of competition and market demand. Validated ReviewerIncentivizedSource: G2 invite ![James R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James R.") JR James R. Ecommerce Marketing Manager Marketing and Advertising Small-Business (50 or fewer emp.) 1/27/2026 "Powerful Amazon Keyword Optimization" 4.5/5 What do you like best about Helium 10? I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Setting it up was pretty easy as well. Review collected by and hosted on G2.com. What do you dislike about Helium 10? I don't use the Walmart or TikTok features, and I wish they would double down on Amazon instead. Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? I use Helium 10 for Amazon keyword research, helping me find keywords to optimize my listings. Review collected by and hosted on G2.com. Show More Response from setareh motamedi of Helium 10 [Editedit](https://www.g2.com/survey_responses/helium-10-review-12264675/official_response/edit) Thank you for sharing your positive experience with our keyword database and ranking features. We understand the importance of focusing on Amazon, and we appreciate your feedback on this. We're glad to hear that setting up Helium 10 was easy for you. Validated ReviewerSource: Organic ![Zakhar I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zakhar I.") ZI Zakhar I. Director Retail Small-Business (50 or fewer emp.) 6/21/2025 "Helium 10 is my go-to for Amazon Research" 3.5/5 What do you like best about Helium 10? When it comes to keyword research and competitor analysis, they nail it. Cerebro helps me make informed decisions about product listings and understand what's working for competitors. The data quality and interface for these core features is excellent. Review collected by and hosted on G2.com. What do you dislike about Helium 10? They're trying to become an all-in-one platform by adding reimbursement services, advertising management, and other features that feel mediocre compared to their core strengths. I get why they're doing it from a business perspective - more services, more revenue. But as a user, I'm willing to pay premium prices for their keyword research tools because they're best-in-class. I'm not willing to pay for bundled mediocre features I don't need. Review collected by and hosted on G2.com. What problems is Helium 10 solving and how is that benefiting you? Helium 10 is my go-to for Amazon keyword research, and their Cerebro tool is genuinely the best I've seen for understanding the competitive landscape and optimizing listings. Review collected by and hosted on G2.com. 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