GWI Reviews & Product Details

I really like the usability of GWI, especially with the integration of artificial intelligence, which is very good. The vast availability of data on different countries is also a positive point for me. Additionally, the ability to cross historical information and transform data into intelligence using GWI Spark greatly speeds up my work, making the experience of using the platform simple and fast. With this, I can obtain insights more quickly and data-based. Review collected by and hosted on G2.com.

GWI has a lot of data, but the change in methodologies over time and the way questions are asked in surveys can hinder understanding the evolution of the data. I miss the continuity of historical series, such as in social media surveys that stopped in 2024. Another thing is that the databases are separated into different categories, so sometimes it's difficult to find specific data or cross information from different categories. It would be very useful to have more specific data from Brazil, as I currently use Brazil data indirectly, as proxies. Additionally, the media consumption data in GWI is still somewhat limited for Brazil. It would be important to have standardized questions about channel usage, such as time spent on each social network, open TV, closed TV, streaming, radio, etc., for audience profile mapping. Review collected by and hosted on G2.com.

GWI provides a comprehensive platform for audience insights, offering intuitive tools for data visualization, analysis, and sharing. It's essential for teams looking to understand audience behaviors and deliver impactful presentations. Review collected by and hosted on G2.com.

I find GWI's dashboard relatively intuitive, making it easy to navigate. The data downloading process is straightforward, and it doesn't take long to set up and gain quick insights. The AI tools are especially beneficial when I am pressed for time. I also appreciate the ability to share audience data with my team, allowing everyone to access and manipulate the information. GWI allows me to create different kinds of data visualizations depending on the point I'm trying to make, which is handy. For audience analysis, this platform is the main tool I rely on, and it's indispensable for client presentations due to its knack for uncovering surprising insights about the audience. The ease of starting a new project and the availability of these features renders it fantastic, earning it a strong recommendation from me. Review collected by and hosted on G2.com.

GWI offers detailed data on all our markets. The questions are intuitively structured and GWI Core answers most customer inquiries. We have also tested the API for data retrieval for the dashboard – it works well for percentage questions and the customer was very satisfied. Sometimes we encounter cell limit exceedances, especially with YoY analyses, but for individual country and target group analyses, the cross tables are very easy to handle. Review collected by and hosted on G2.com.

A significant problem is the too small sample sizes in the secondary datasets. For example, when we use GWI Luxury or Auto and want to create and analyze a target group, we do not get sufficiently robust sample sizes. Additionally, the market coverage is limited. Review collected by and hosted on G2.com.

The reports and graphs are consistently on point. From audience cohort viewpoints to topical focus reviews, GWI reports are a simple, clear way to quickly get a feel for any given topic. Review collected by and hosted on G2.com.

I just wish there were more reports. The ones available are so good that my only real complaint is that there aren’t more of them, or more frequent refreshes of the existing ones. Review collected by and hosted on G2.com.

-Easy to use interface (UX/UI)

-Volume of datapoint available

-Support with case and studies each quarter or webinar

-AI integration directly on the platform Review collected by and hosted on G2.com.

-It's still complicated to automate each stage of an audience analysis because audience will change for each request and we cannot skip this step

-It can be complicated to know how to integrate the data into a dashboard it's more like an exploration for each export Review collected by and hosted on G2.com.

I like GWI because of its in-depth data, which allows us to offer better customer experiences and go beyond basic standard targeting recommendations. We wouldn't have access to this level of data without it. It's easy to use and integrates directly into our MCP tools, which is a big plus for us. Their customer service is really good, and the in-depth level reporting is valuable, letting us break down data from basic searches into detailed insights like state and city breakdowns and various demographics. The ability to connect easily, using something like the connector page in Claude, where it's just a simple three-button click through their website, is really convenient. Review collected by and hosted on G2.com.

I find that GWI AgentSpark sometimes breaks or is a lot slower to use for single off instances where I'm building a reporting table. Review collected by and hosted on G2.com.

I really like how easy it is to pull audience data through the user interface, and that simplicity makes it easier to trust what I’m seeing. The data also feels robust and reliable, so I’m confident in the results I’m getting. I use the crosstabs feature regularly, and it integrates smoothly into my day-to-day workflow. I am new to the platform and the support has been incredibly helpful. Overall, the platform is straightforward to use and consistently supports the way I work. Review collected by and hosted on G2.com.

My only feedback is that some of the data could be more consistent across markets. At times, it’s difficult to compare markets on a like-for-like basis. Review collected by and hosted on G2.com.

The platform has really evolved since the last time I used it. The UI is much easier to navigate and use overall. Support from the team has always been top-notch, and that’s been consistent for me. I’m still not entirely sure about the AI, though—it feels more suited to general use than to getting truly detailed information. Review collected by and hosted on G2.com.

Overall, I think there are still questions that could be asked—and kept in the survey throughout the waves. I’ve run into situations where a question was asked only once in 2020 and then never again, which means the data being used is now about six years old. Review collected by and hosted on G2.com.

The best thing about GWI is that you don't need to know memorize the whole survey to maximize its use. GWI has incredible search features and the web app is fast, responsive and easy to navigate making it a great tool to get lost in (in a good way). It also means that if you need something fast, you can get it fast. If you come with other tools that are similar, it is incredibly easy to onboard yourself onto GWI's UI as it is very intuitive. GWI also seems to have an answer to almost anything which is why the search feature is my favorite aspect of the entire tool. Review collected by and hosted on G2.com.

There are some limits on how you can export data to integrate it into your systems and there are small UX inefficiencies, but it is nothing major. The AI Spark can become an incredible feature in the future, but as of right now it is not perfect. Review collected by and hosted on G2.com.

I find GWI easy to use, and I really appreciate the crosstabs function for quick insights. It allows us to quickly identify channel preferences, affinities, and overlap on new and existing audiences. The heatmap function is great for providing a quick visual reference, and the indexing gives a clear idea on where to focus energy within an audience. Onboarding was good, and using the platform was straightforward from the start. Review collected by and hosted on G2.com.

Crosstab exports can be messy. Question search functionality can result in guesswork to find if particular data has been covered in the survey. Selecting a few options from a large question set can be time consuming. Boolean approach to audience creation can get messy when certain question sets end up being embedded within others and are hard to turn into an AND/OR function. Review collected by and hosted on G2.com.