# Top 10 Great Expectations Alternatives & Competitors **Average Rating:** 4.5/5 **Total Number of Reviews:** 11 Great Expectations is not the only option for Data Observability Software. Explore other competing options and alternatives. Data Observability Software is a widely used technology, and many people are seeking quick, user friendly software solutions with ai text generation. Other important factors to consider when researching alternatives to Great Expectations include ease of use and reliability. The best overall Great Expectations alternative is Soda. Other similar apps like Great Expectations are Monte Carlo, Demandbase One, GTM Studio - Powered by ZoomInfo, and Planhat. Great Expectations alternatives can be found in [Data Observability Software](https://www.g2.com/categories/data-observability) but may also be in [AI Agent Observability Software](https://www.g2.com/categories/ai-agent-observability) or [Account Data Management Software](https://www.g2.com/categories/account-data-management). ## Best Paid & Free Alternatives to Great Expectations - [Soda](https://www.g2.com/products/soda/reviews) - [Monte Carlo](https://www.g2.com/products/monte-carlo/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) - [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) - [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) - [DemandTools](https://www.g2.com/products/demandtools/reviews) - [dbt](https://www.g2.com/products/dbt/reviews) - [Mezmo](https://www.g2.com/products/mezmo/reviews) ## Top 10 Alternatives to Great Expectations Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Great Expectations stacks up to the competition, check reviews from current & previous users in industries like Accounting, Banking, and Telecommunications, and find the best product for your business. ### 1. [Soda](https://www.g2.com/products/soda/reviews) By Soda **Average Rating:** 4.4/5 **Total Reviews:** 55 Soda makes it easy to test data quality early and often in development (Git) and production pipelines. Soda catches problems far upstream, before they wreak havoc on your business. Use Soda to: add data quality tests to your CI/CD pipeline to avoid merging bad-quality data into production; prevent downstream issues by improving your pipeline with integrated data quality tests; and, unite data producers and data consumers to align and define data quality expectations with a human-readable and -writable checks language. You can easily integrate Soda into your data stack, leveraging the Python and REST APIs Teams. Reviewers say compared to Great Expectations, Soda is: - Easier to admin - Easier to do business with - Better at support Categories in common with Great Expectations: [Data Quality](https://www.g2.com/categories/data-quality), [Data Observability](https://www.g2.com/categories/data-observability) **Compare:** [Great Expectations vs Soda](https://www.g2.com/compare/great-expectations-vs-soda) **Compare Soda with other alternatives:** - [Soda vs Monte Carlo](https://www.g2.com/compare/monte-carlo-vs-soda) - [Soda vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-soda) - [Soda vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-soda) - [Soda vs Planhat](https://www.g2.com/compare/planhat-vs-soda) - [Soda vs SAS Viya](https://www.g2.com/compare/sas-sas-viya-vs-soda) - [Soda vs HubSpot Data Hub](https://www.g2.com/compare/hubspot-data-hub-vs-soda) - [Soda vs DemandTools](https://www.g2.com/compare/demandtools-vs-soda) - [Soda vs dbt](https://www.g2.com/compare/soda-vs-dbt) - [Soda vs Mezmo](https://www.g2.com/compare/mezmo-vs-soda) ### 2. [Monte Carlo](https://www.g2.com/products/monte-carlo/reviews) By Monte Carlo **Average Rating:** 4.3/5 **Total Reviews:** 536 Monte Carlo is the first end-to-end solution to prevent broken data pipelines. Monte Carlo’s solution delivers the power of data observability, giving data engineering and analytics teams the ability to solve the costly problem of data downtime. Reviewers say compared to Great Expectations, Monte Carlo is: - Easier to do business with - Better at support - Easier to admin Categories in common with Great Expectations: [Data Quality](https://www.g2.com/categories/data-quality), [Data Observability](https://www.g2.com/categories/data-observability) **Compare:** [Great Expectations vs Monte Carlo](https://www.g2.com/compare/great-expectations-vs-monte-carlo) **Compare Monte Carlo with other alternatives:** - [Monte Carlo vs Soda](https://www.g2.com/compare/monte-carlo-vs-soda) - [Monte Carlo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-monte-carlo) - [Monte Carlo vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-monte-carlo) - [Monte Carlo vs Planhat](https://www.g2.com/compare/monte-carlo-vs-planhat) - [Monte Carlo vs SAS Viya](https://www.g2.com/compare/monte-carlo-vs-sas-sas-viya) - [Monte Carlo vs HubSpot Data Hub](https://www.g2.com/compare/hubspot-data-hub-vs-monte-carlo) - [Monte Carlo vs DemandTools](https://www.g2.com/compare/demandtools-vs-monte-carlo) - [Monte Carlo vs dbt](https://www.g2.com/compare/monte-carlo-vs-dbt) - [Monte Carlo vs Mezmo](https://www.g2.com/compare/mezmo-vs-monte-carlo) ### 3. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) By Demandbase **Average Rating:** 4.4/5 **Total Reviews:** 1,988 The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to Great Expectations, Demandbase One is: - Better at support - Easier to do business with - Easier to admin Categories in common with Great Expectations: [Data Quality](https://www.g2.com/categories/data-quality) **Compare:** [Great Expectations vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-great-expectations) **Compare Demandbase One with other alternatives:** - [Demandbase One vs Soda](https://www.g2.com/compare/demandbase-one-vs-soda) - [Demandbase One vs Monte Carlo](https://www.g2.com/compare/demandbase-one-vs-monte-carlo) - [Demandbase One vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [Demandbase One vs Planhat](https://www.g2.com/compare/demandbase-one-vs-planhat) - [Demandbase One vs SAS Viya](https://www.g2.com/compare/demandbase-one-vs-sas-sas-viya) - [Demandbase One vs HubSpot Data Hub](https://www.g2.com/compare/demandbase-one-vs-hubspot-data-hub) - [Demandbase One vs DemandTools](https://www.g2.com/compare/demandtools-vs-demandbase-one) - [Demandbase One vs dbt](https://www.g2.com/compare/demandbase-one-vs-dbt) - [Demandbase One vs Mezmo](https://www.g2.com/compare/demandbase-one-vs-mezmo) ### 4. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 3,512 GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace - enabling RevOps and marketing teams to launch proven plays, enrich data automatically, and activate sellers fast, with no engineering support and no ticket queues. Reviewers say compared to Great Expectations, GTM Studio - Powered by ZoomInfo is: - Easier to do business with - Better at support - Easier to admin Categories in common with Great Expectations: [Data Quality](https://www.g2.com/categories/data-quality) **Compare:** [Great Expectations vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-great-expectations) **Compare GTM Studio - Powered by ZoomInfo with other alternatives:** - [GTM Studio - Powered by ZoomInfo vs Soda](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-soda) - [GTM Studio - Powered by ZoomInfo vs Monte Carlo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-monte-carlo) - [GTM Studio - Powered by ZoomInfo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Planhat](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-planhat) - [GTM Studio - Powered by ZoomInfo vs SAS Viya](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-sas-sas-viya) - [GTM Studio - Powered by ZoomInfo vs HubSpot Data Hub](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-hubspot-data-hub) - [GTM Studio - Powered by ZoomInfo vs DemandTools](https://www.g2.com/compare/demandtools-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs dbt](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-dbt) - [GTM Studio - Powered by ZoomInfo vs Mezmo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-mezmo) ### 5. [Planhat](https://www.g2.com/products/planhat/reviews) By Planhat **Average Rating:** 4.5/5 **Total Reviews:** 954 Connect customer data, get actionable insights and drive customer actions. Planhat is a beautiful and intuitive Customer Success Software for SaaS. Reviewers say compared to Great Expectations, Planhat is: - Easier to do business with - Better at support Categories in common with Great Expectations: [Data Quality](https://www.g2.com/categories/data-quality) **Compare:** [Great Expectations vs Planhat](https://www.g2.com/compare/great-expectations-vs-planhat) **Compare Planhat with other alternatives:** - [Planhat vs Soda](https://www.g2.com/compare/planhat-vs-soda) - [Planhat vs Monte Carlo](https://www.g2.com/compare/monte-carlo-vs-planhat) - [Planhat vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-planhat) - [Planhat vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-planhat) - [Planhat vs SAS Viya](https://www.g2.com/compare/planhat-vs-sas-sas-viya) - [Planhat vs HubSpot Data Hub](https://www.g2.com/compare/hubspot-data-hub-vs-planhat) - [Planhat vs DemandTools](https://www.g2.com/compare/demandtools-vs-planhat) - [Planhat vs dbt](https://www.g2.com/compare/planhat-vs-dbt) - [Planhat vs Mezmo](https://www.g2.com/compare/mezmo-vs-planhat) ### 6. [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) By SAS Institute Inc. **Average Rating:** 4.3/5 **Total Reviews:** 817 As a cloud-native AI, analytics and data management platform, SAS Viya enables you to scale cost-effectively, increase productivity and innovate faster, backed by trust and transparency. SAS Viya makes it possible to integrate teams and technology enabling all users to work together successfully to turn critical questions into accurate decisions. Categories in common with Great Expectations: [Data Quality](https://www.g2.com/categories/data-quality) **Compare:** [Great Expectations vs SAS Viya](https://www.g2.com/compare/great-expectations-vs-sas-sas-viya) **Compare SAS Viya with other alternatives:** - [SAS Viya vs Soda](https://www.g2.com/compare/sas-sas-viya-vs-soda) - [SAS Viya vs Monte Carlo](https://www.g2.com/compare/monte-carlo-vs-sas-sas-viya) - [SAS Viya vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-sas-sas-viya) - [SAS Viya vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-sas-sas-viya) - [SAS Viya vs Planhat](https://www.g2.com/compare/planhat-vs-sas-sas-viya) - [SAS Viya vs HubSpot Data Hub](https://www.g2.com/compare/hubspot-data-hub-vs-sas-sas-viya) - [SAS Viya vs DemandTools](https://www.g2.com/compare/demandtools-vs-sas-sas-viya) - [SAS Viya vs dbt](https://www.g2.com/compare/sas-sas-viya-vs-dbt) - [SAS Viya vs Mezmo](https://www.g2.com/compare/mezmo-vs-sas-sas-viya) ### 7. [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) By HubSpot **Average Rating:** 4.5/5 **Total Reviews:** 578 HubSpot Operations Hub allows you to keep all your contacts in 2-Way, Real Time Sync no matter if you use (Gmail/Outlook, Salesforce, Pipedrive, Constant Contact, Prosperworks, HubSpot, MailChimp or ActiveCampaign to name a few). Reviewers say compared to Great Expectations, HubSpot Data Hub is: - Easier to admin - Easier to do business with - Better at support Categories in common with Great Expectations: [Data Quality](https://www.g2.com/categories/data-quality) **Compare:** [Great Expectations vs HubSpot Data Hub](https://www.g2.com/compare/great-expectations-vs-hubspot-data-hub) **Compare HubSpot Data Hub with other alternatives:** - [HubSpot Data Hub vs Soda](https://www.g2.com/compare/hubspot-data-hub-vs-soda) - [HubSpot Data Hub vs Monte Carlo](https://www.g2.com/compare/hubspot-data-hub-vs-monte-carlo) - [HubSpot Data Hub vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-hubspot-data-hub) - [HubSpot Data Hub vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-hubspot-data-hub) - [HubSpot Data Hub vs Planhat](https://www.g2.com/compare/hubspot-data-hub-vs-planhat) - [HubSpot Data Hub vs SAS Viya](https://www.g2.com/compare/hubspot-data-hub-vs-sas-sas-viya) - [HubSpot Data Hub vs DemandTools](https://www.g2.com/compare/demandtools-vs-hubspot-data-hub) - [HubSpot Data Hub vs dbt](https://www.g2.com/compare/hubspot-data-hub-vs-dbt) - [HubSpot Data Hub vs Mezmo](https://www.g2.com/compare/hubspot-data-hub-vs-mezmo) ### 8. [DemandTools](https://www.g2.com/products/demandtools/reviews) By Validity Inc **Average Rating:** 0.0/5 **Total Reviews:** 1 DemandTools is a data quality toolset for Salesforce CRM. De-deduplication, normalization, standardization, comparison, import, export, mass delete, and more. Categories in common with Great Expectations: [Data Quality](https://www.g2.com/categories/data-quality) **Compare:** [Great Expectations vs DemandTools](https://www.g2.com/compare/demandtools-vs-great-expectations) **Compare DemandTools with other alternatives:** - [DemandTools vs Soda](https://www.g2.com/compare/demandtools-vs-soda) - [DemandTools vs Monte Carlo](https://www.g2.com/compare/demandtools-vs-monte-carlo) - [DemandTools vs Demandbase One](https://www.g2.com/compare/demandtools-vs-demandbase-one) - [DemandTools vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/demandtools-vs-gtm-studio-powered-by-zoominfo) - [DemandTools vs Planhat](https://www.g2.com/compare/demandtools-vs-planhat) - [DemandTools vs SAS Viya](https://www.g2.com/compare/demandtools-vs-sas-sas-viya) - [DemandTools vs HubSpot Data Hub](https://www.g2.com/compare/demandtools-vs-hubspot-data-hub) - [DemandTools vs dbt](https://www.g2.com/compare/demandtools-vs-dbt) - [DemandTools vs Mezmo](https://www.g2.com/compare/demandtools-vs-mezmo) ### 9. [dbt](https://www.g2.com/products/dbt/reviews) By Fivetran **Average Rating:** 4.7/5 **Total Reviews:** 209 dbt is a transformation workflow that lets teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documentation. Now anyone who knows SQL can build production-grade data pipelines. Reviewers say compared to Great Expectations, dbt is: - Better at support - Easier to admin - Easier to do business with Categories in common with Great Expectations: [Data Quality](https://www.g2.com/categories/data-quality) **Compare:** [Great Expectations vs dbt](https://www.g2.com/compare/great-expectations-vs-dbt) **Compare dbt with other alternatives:** - [dbt vs Soda](https://www.g2.com/compare/soda-vs-dbt) - [dbt vs Monte Carlo](https://www.g2.com/compare/monte-carlo-vs-dbt) - [dbt vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-dbt) - [dbt vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-dbt) - [dbt vs Planhat](https://www.g2.com/compare/planhat-vs-dbt) - [dbt vs SAS Viya](https://www.g2.com/compare/sas-sas-viya-vs-dbt) - [dbt vs HubSpot Data Hub](https://www.g2.com/compare/hubspot-data-hub-vs-dbt) - [dbt vs DemandTools](https://www.g2.com/compare/demandtools-vs-dbt) - [dbt vs Mezmo](https://www.g2.com/compare/mezmo-vs-dbt) ### 10. [Mezmo](https://www.g2.com/products/mezmo/reviews) By Mezmo **Average Rating:** 4.6/5 **Total Reviews:** 224 An easy log management system Reviewers say compared to Great Expectations, Mezmo is: - Easier to admin - Easier to do business with - Better at support Categories in common with Great Expectations: [Data Observability](https://www.g2.com/categories/data-observability) **Compare:** [Great Expectations vs Mezmo](https://www.g2.com/compare/great-expectations-vs-mezmo) **Compare Mezmo with other alternatives:** - [Mezmo vs Soda](https://www.g2.com/compare/mezmo-vs-soda) - [Mezmo vs Monte Carlo](https://www.g2.com/compare/mezmo-vs-monte-carlo) - [Mezmo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-mezmo) - [Mezmo vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-mezmo) - [Mezmo vs Planhat](https://www.g2.com/compare/mezmo-vs-planhat) - [Mezmo vs SAS Viya](https://www.g2.com/compare/mezmo-vs-sas-sas-viya) - [Mezmo vs HubSpot Data Hub](https://www.g2.com/compare/hubspot-data-hub-vs-mezmo) - [Mezmo vs DemandTools](https://www.g2.com/compare/demandtools-vs-mezmo) - [Mezmo vs dbt](https://www.g2.com/compare/mezmo-vs-dbt) ## Explore Articles - [Which enterprise machine translation tools integrate into an existing SaaS product so translated content is served without sending every string to a manual translator?](https://www.g2.com/discussions/which-enterprise-machine-translation-tools-integrate-into-an-existing-saas-product-so-translated-content-is-served-without-sending-every-string-to-a-manual-translator) - [What are the highest rated app monetization platforms for publishers managing multiple revenue channels simultaneously?](https://www.g2.com/discussions/what-are-the-highest-rated-app-monetization-platforms-for-publishers-managing-multiple-revenue-channels-simultaneously) - [Which eTMF platforms offer real-time collaboration and shared access controls enabling simultaneous multi-site training and document management without version conflicts?](https://www.g2.com/discussions/which-etmf-platforms-offer-real-time-collaboration-and-shared-access-controls-enabling-simultaneous-multi-site-training-and-document-management-without-version-conflicts ) - [Last In, First Out (LIFO)](https://www.g2.com/glossary/lifo-definition) - [What is the top-rated medical QMS for ISO 13485 compliance?](https://www.g2.com/discussions/what-is-the-top-rated-medical-qms-for-iso-13485-compliance) - [Top tools for automating software deployment pipelines](https://www.g2.com/discussions/top-tools-for-automating-software-deployment-pipelines) ## Spotlight Categories - [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) - [Managed Detection and Response (MDR) Software](https://www.g2.com/categories/managed-detection-and-response-mdr) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)