Link copied to clipboard # Google Cloud Identity vs Microsoft Entra ID Comparison - What are their main differences? Share [ Export ](/compare/google-cloud-identity/microsoft-entra-id/export.csv) Google Cloud IdentityMicrosoft Entra ID[+ Add Product](#) Pricing **Google Cloud Identity** No pricing available **Microsoft Entra ID** Free Trial **Free** · Azure Active Directory Free **Pricing Insights** from reviews Time to Implement **Google Cloud Identity** Not enough reviews yet **Microsoft Entra ID** 3 months Based on 72 responses Return on Investment **Google Cloud Identity** Not enough reviews yet **Microsoft Entra ID** 13 months Based on 59 responses Perceived Cost **Google Cloud Identity** $$$$$ **Microsoft Entra ID** $$$$$ Average Discount **Google Cloud Identity** Not enough reviews yet **Microsoft Entra ID** 13% ![Google Cloud Identity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aebfa0060e4d177ff850535a1cd26ec3/google-cloud-identity.jpg "Google Cloud Identity") ![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Google Cloud Identity** [ Security (11) ](https://www.g2.com/products/google-cloud-identity/reviews?filters%5Bsentiment_snippet%5D=1267489&qs=pros-and-cons#reviews)[ Integrations (10) ](https://www.g2.com/products/google-cloud-identity/reviews?filters%5Bsentiment_snippet%5D=2461381&qs=pros-and-cons#reviews)[ Difficult Learning (7) ](https://www.g2.com/products/google-cloud-identity/reviews?filters%5Bsentiment_snippet%5D=2461320&qs=pros-and-cons#reviews)[ Complexity (4) ](https://www.g2.com/products/google-cloud-identity/reviews?filters%5Bsentiment_snippet%5D=2461516&qs=pros-and-cons#reviews) **Microsoft Entra ID** [ Ease of Use (129) ](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1216818&qs=pros-and-cons#reviews)[ Security (122) ](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1215375&qs=pros-and-cons#reviews)[ Complexity (56) ](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1214005&qs=pros-and-cons#reviews)[ Expensive (53) ](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1213542&qs=pros-and-cons#reviews) Integrations **Google Cloud Identity** Not enough data **Microsoft Entra ID** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aa32fa23598dc6c153bb17435c1c1d13/activedirectory-domain-controller-for-windows-2016.png "Product Avatar Image") ActiveDirectory Domain... ](https://www.g2.com/products/activedirectory-domain-controller-for-windows-2016/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e8556e2066b427bbe86f729effc6bef0/azure-kubernetes-service-aks.png "Product Avatar Image") Azure Kubernetes Service (AKS) ](https://www.g2.com/products/azure-kubernetes-service-aks/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ac0e7b10e1efb64107026cb2b241d53/azure-pipelines.jpg "Product Avatar Image") Azure Pipelines ](https://www.g2.com/products/azure-pipelines/reviews)[ View all ](https://www.g2.com/products/microsoft-entra-id/integrations) Screenshots **Google Cloud Identity** No screenshot available **Microsoft Entra ID** ![Microsoft Entra ID screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/196921/AAD.jpg) **Ratings** from reviews Meets Requirements **Google Cloud Identity** 8.8 8.827 **Microsoft Entra ID** 9.1 9.1716 Ease of Use **Google Cloud Identity** 8.9 8.928 **Microsoft Entra ID** 8.8 8.8721 Ease of Setup **Google Cloud Identity** 8.5 8.525 **Microsoft Entra ID** 8.6 8.6444 Ease of Admin **Google Cloud Identity** 8.0 8.09 **Microsoft Entra ID** 8.8 8.8398 Quality of Support **Google Cloud Identity** 9.0 9.026 **Microsoft Entra ID** 8.7 8.7655 Has the product been a good partner in doing business? **Google Cloud Identity** 8.1 8.19 **Microsoft Entra ID** 9.0 9.0384 Product Direction (% positive) **Google Cloud Identity** 7.2 7.225 **Microsoft Entra ID** 9.4 9.4694 **Features** ratings from reviews Identity and Access Management (IAM) 9.5 20 9.0 324 Single Sign-On (SSO) Not enough data 8.9 273 User Provisioning and Governance Tools Not enough data 8.9 94 Cloud Directory Services Not enough data 8.8 205 Privileged Access Management (PAM) Not enough data 9.1 102 Multi-Factor Authentication (MFA) Not enough data 8.4 213 Passwordless Authentication Not enough data 8.6 120 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 31.3% Mid-Market(51-1000 emp.) 53.1% Enterprise(\> 1000 emp.) 15.6% Small-Business(50 or fewer emp.) 31.3% Mid-Market(51-1000 emp.) 53.1% Enterprise(\> 1000 emp.) 15.6% Small-Business(50 or fewer emp.) 22.8% Mid-Market(51-1000 emp.) 40.3% Enterprise(\> 1000 emp.) 36.9% Small-Business(50 or fewer emp.) 22.8% Mid-Market(51-1000 emp.) 40.3% Enterprise(\> 1000 emp.) 36.9% **Reviewers' Industry** [![Google Cloud Identity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aebfa0060e4d177ff850535a1cd26ec3/google-cloud-identity.jpg "Google Cloud Identity")](https://www.g2.com/products/google-cloud-identity/reviews) Google Cloud Identity Computer Software 21.9% Information Technology and Services 15.6% Computer & Network Security 9.4% Education Management 6.3% Events Services 6.3% Other 40.6% [![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID")](https://www.g2.com/products/microsoft-entra-id/reviews) Microsoft Entra ID Information Technology and Services 26.2% Computer Software 9.5% Computer & Network Security 6.4% Financial Services 4.5% Hospital & Health Care 2.9% Other 50.4% Alternatives **Google Cloud Identity Alternatives** ![Okta](https://images.g2crowd.com/uploads/product/hd_favicon/fc3b8f792177eb1565971fd0bb450896/okta.svg "Okta") [ Okta ](/products/okta/reviews) ![JumpCloud](https://images.g2crowd.com/uploads/product/hd_favicon/fa23ee0364cbcc0d2ea2729498b45992/jumpcloud.svg "JumpCloud") [ JumpCloud ](/products/jumpcloud/reviews) ![Frontegg](https://images.g2crowd.com/uploads/product/hd_favicon/269d4ab686158e1a566bbed7e81650f3/frontegg.svg "Frontegg") [ Frontegg ](/products/frontegg/reviews) ![Auth0](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f2737a65f0dea813b21792c5eaee8699/auth0.png "Auth0") [ Auth0 ](/products/auth0/reviews) **Microsoft Entra ID Alternatives** ![JumpCloud](https://images.g2crowd.com/uploads/product/hd_favicon/fa23ee0364cbcc0d2ea2729498b45992/jumpcloud.svg "JumpCloud") [ JumpCloud ](/products/jumpcloud/reviews) ![OneLogin](https://images.g2crowd.com/uploads/product/hd_favicon/1487565710/onelogin.svg "OneLogin") [ OneLogin ](/products/onelogin/reviews) ![1Password](https://images.g2crowd.com/uploads/product/hd_favicon/44a92221962a61e97eaf7f9b7327e4fc/1password.svg "1Password") [ 1Password ](/products/1password/reviews) ![IBM Verify CIAM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_86c48d9c3cc2a4a3647453cf9f5be07d/ibm-verify-ciam.jpg "IBM Verify CIAM") [ IBM Verify CIAM ](/products/ibm-verify-ciam/reviews) ## Google Cloud Identity vs Microsoft Entra ID FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Microsoft Entra ID vs Google Cloud Identity? Microsoft Entra ID stands out for its higher G2 rating, broader review base, and stronger reviewer-cited strengths in security and integration, while Google Cloud Identity is noted for its ease of use and support quality. | [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) | [Google Cloud Identity](https://www.g2.com/products/google-cloud-identity/reviews) | | --- | --- | | 4.5/5 (912 reviews) | 4.3/5 (34 reviews) | | Mid-Market | Mid-Market | | 8.6 | 8.5 | | 8.7 | 9.0 | | Security (122 all-time mentions) | Ease of Use (9 all-time mentions) | ### How do the pricing models of Microsoft Entra ID and Google Cloud Identity compare? Reviewers consider Microsoft Entra ID the stronger value on pricing satisfaction, with a higher Price/Cost-related score than Google Cloud Identity. - **Microsoft Entra ID:** In recent reviews, many cite frustration with complex licensing and high costs for advanced features, but overall satisfaction with value is higher than Google Cloud Identity. - **Google Cloud Identity:** Recent reviewers mention that pricing can be high for small businesses and that the jump between free and premium tiers feels steep for organizations needing only a few advanced features. ### What are the best alternatives to Microsoft Entra ID and Google Cloud Identity? The top 3 alternatives to Microsoft Entra ID and Google Cloud Identity are JumpCloud, Okta, and OneLogin. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) | 4.5/5 (912 reviews) | Mid-Market | Complex licensing and high cost for advanced features | Security (122 all-time mentions) | | [Google Cloud Identity](https://www.g2.com/products/google-cloud-identity/reviews) | 4.3/5 (34 reviews) | Mid-Market | Pricing can be high for small businesses; steep jump between free and premium tiers | Ease of Use (9 all-time mentions) | | [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) | 4.5/5 (4064 reviews) | Mid-Market | — | — | | [Okta](https://www.g2.com/products/okta/reviews) | 4.5/5 (1373 reviews) | Mid-Market | — | — | | [OneLogin](https://www.g2.com/products/onelogin/reviews) | 4.4/5 (292 reviews) | Mid-Market | — | — | ### Which Identity and Access Management (IAM) features should I prioritize when comparing Microsoft Entra ID and Google Cloud Identity? Buyers should prioritize Security, Single Sign-On (SSO), Integrations, Ease of Use, and Access Control when comparing Microsoft Entra ID and Google Cloud Identity. - **Security:** Microsoft Entra ID (122 all-time mentions), Google Cloud Identity (11 all-time mentions) - **Single Sign-On (SSO):** Microsoft Entra ID (90 all-time mentions), Google Cloud Identity (8 all-time mentions) - **Integrations:** Microsoft Entra ID (80 all-time mentions), Google Cloud Identity (10 all-time mentions) - **Ease of Use:** Microsoft Entra ID (129 all-time mentions), Google Cloud Identity (9 all-time mentions) - **Access Control:** Microsoft Entra ID (55 all-time mentions), Google Cloud Identity (3 all-time mentions) ### What are the pros and cons of Microsoft Entra ID vs Google Cloud Identity? Microsoft Entra ID's headline strength is security and integration, while Google Cloud Identity is favored for ease of use and centralized management. - **Microsoft Entra ID strengths:** Security (122 all-time mentions), Single Sign-On (90), Identity Management (89), Integrations (80), MFA (61), Access Control (55), Easy Management (55), Reliability (50) - **Microsoft Entra ID trade-offs:** Complexity (56), Expensive (53), Licensing confusion, Steep learning curve, Fragmented UI, Advanced features locked behind higher tiers - **Google Cloud Identity strengths:** Security (11), Integrations (10), Ease of Use (9), Easy Management (8), SSO (8), Device Management (7), Cross-platform (6), Intuitive (5) - **Google Cloud Identity trade-offs:** Difficult Learning (7), Complexity (4), Limited Features (4), Expensive (3), High Licensing Cost (3), Poor Reporting (3) ### Is Microsoft Entra ID or Google Cloud Identity better for small businesses? Google Cloud Identity is better suited for small businesses, as reflected in recent reviewer sentiment and ease of use. - **Microsoft Entra ID:** Largest segment is Mid-Market; reviewers note a steep learning curve and complex licensing, which can be challenging for small businesses. - **Google Cloud Identity:** Largest segment is Mid-Market; recent reviews highlight ease of setup and centralized management, making it accessible for smaller organizations. ### Which Identity and Access Management (IAM) platform has better integrations? Microsoft Entra ID is favored for integrations, with a higher all-time mention count and broader ecosystem support. - **Microsoft Entra ID:** Integrations with Microsoft 365 (41 all-time mentions) and Okta (6 all-time mentions) are frequently cited by reviewers. - **Google Cloud Identity:** Integrations with Google Workspace and third-party cloud apps are mentioned in recent reviews, but with lower all-time counts. ### How do Microsoft Entra ID and Google Cloud Identity compare on customer support? Google Cloud Identity scores higher on Quality of Support, with a 0.3-point lead over Microsoft Entra ID, which is a material difference. - **Microsoft Entra ID:** Reviewers report mixed experiences, with some citing slow or inconsistent support and others noting robust assistance for configuration and troubleshooting. - **Google Cloud Identity:** Reviewers consistently praise support quality, highlighting responsive assistance and helpful onboarding, especially for setup and ongoing management. ### Which is easier to implement, Microsoft Entra ID or Google Cloud Identity? Microsoft Entra ID and Google Cloud Identity score within 0.1 points on Ease of Setup, indicating near parity on implementation experience. - **Microsoft Entra ID:** Reviewers describe the initial setup as straightforward for those familiar with Microsoft environments, but note a steep learning curve and complex configuration for advanced features. - **Google Cloud Identity:** Reviewers highlight easy setup and centralized user management, though some mention initial confusion with the interface and navigation. ### Which product has better Authentication? Microsoft Entra ID is favored for Authentication, with higher all-time mention counts and broader feature coverage. - **Microsoft Entra ID:** Authentication is cited in 61 all-time mentions for MFA and 90 for Single Sign-On, with reviewers highlighting robust security and flexible authentication options. - **Google Cloud Identity:** Authentication is supported by 8 all-time mentions for SSO and 7 for Device Management, with reviewers noting strong security and ease of use for MFA and SSO.