# Google Cloud Identity vs Microsoft Entra ID Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Microsoft Entra ID excels in providing a secure and centralized management system for user identities across Microsoft platforms. Users appreciate features like **single sign-on** and **multi-factor authentication** , which enhance security and streamline access management.
- **Users say** that Google Cloud Identity simplifies user management significantly, especially for those already using Google services. The integration with Google apps is seamless, allowing for easy oversight of user permissions and access controls, which many find beneficial for day-to-day operations.
- **Reviewers mention** that Microsoft Entra ID's intuitive layout has reduced training time for staff, making it easier for teams to adapt to the system. The initial setup process is also highlighted as straightforward, which can be a major advantage for organizations looking to implement quickly.
- **According to verified reviews** , Google Cloud Identity shines in its user provisioning capabilities, receiving high marks for its ability to manage users and devices efficiently. This feature is particularly praised for its ease of use, making it a strong contender for businesses focused on straightforward user management.
- **G2 reviewers note** that while Microsoft Entra ID has a higher overall satisfaction score, Google Cloud Identity is recognized for its strong support and ease of administration. Users appreciate the responsive support team and the straightforward administrative controls, which can be crucial for maintaining security and compliance.
- **Users highlight** that Microsoft Entra ID is particularly effective in hybrid environments, managing conditional access and privileged identity management. This versatility makes it a preferred choice for organizations that require robust security measures across diverse platforms.



| | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 33 | 907 | 
| **Largest Market Segment** | Mid-Market (51.6% of reviews) | Mid-Market (39.9% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Google Cloud Identity

Pros:
- Security (11 reviews)
- Integrations (10 reviews)

Cons:
- Difficult Learning (7 reviews)
- Complexity (4 reviews)

### Microsoft Entra ID

Pros:
- Ease of Use (129 reviews)
- Security (122 reviews)

Cons:
- Complexity (56 reviews)
- Expensive (53 reviews)

---
## Ratings Comparison
| Rating | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
  | **Meets Requirements** | 8.8 (26 reviews) | 9.2 (712 reviews) | 
  | **Ease of Use** | 8.9 (27 reviews) | 8.8 (717 reviews) | 
  | **Ease of Setup** | 8.5 (24 reviews) | 8.6 (440 reviews) | 
  | **Ease of Admin** | 8.0 (9 reviews) | 8.8 (395 reviews) | 
  | **Quality of Support** | 8.9 (25 reviews) | 8.7 (652 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (9 reviews) | 9.0 (382 reviews) | 
  | **Product Direction (% positive)** | 7.1 (24 reviews) | 9.4 (692 reviews) | 

---
## Pricing

### Google Cloud Identity

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Microsoft Entra ID

#### Entry-Level Pricing

Plan: Azure Active Directory Free

Price: Free

Description: The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.

Key Features:
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access

[Browse all 4 editions](https://www.g2.com/products/microsoft-entra-id/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Single Sign-On (SSO)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 269 |

#### Authentication Options

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Authentication User experience** | Not enough data | 9.1 (237 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 8.9 (206 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.3 (224 reviews) | 
| **Supports Required Authentication Methods/Protocols** | Not enough data | 8.8 (209 reviews) | 
| **Federation/SAML support (idp)** | Not enough data | 8.8 (178 reviews) | 
| **Federation/SAML support (sp)** | Not enough data | 8.9 (165 reviews) | 

#### Access Control Types

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Endpoint access** | Not enough data | 8.9 (202 reviews) | 
| **Local Access** | Not enough data | 8.9 (196 reviews) | 
| **Remote Access** | Not enough data | 9.0 (198 reviews) | 
| **Partner Access** | Not enough data | 8.8 (173 reviews) | 
| **Supports BYOD users** | Not enough data | 8.8 (172 reviews) | 

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Ease of installation on server** | Not enough data | 8.9 (195 reviews) | 
| **Password Policy Enforcement** | Not enough data | 9.0 (204 reviews) | 
| **Administration Console** | Not enough data | 8.8 (217 reviews) | 
| **Ease of connecting applications** | Not enough data | 8.7 (214 reviews) | 
| **Self Service Password Administration** | Not enough data | 9.0 (200 reviews) | 

#### Platform

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Multiple Operating system support** | Not enough data | 8.8 (177 reviews) | 
| **Multi-Domain Support** | Not enough data | 8.9 (174 reviews) | 
| **Cross Browser support** | Not enough data | 9.0 (192 reviews) | 
| **Fail over protection** | Not enough data | 8.8 (169 reviews) | 
| **Reporting** | Not enough data | 8.9 (188 reviews) | 
| **Auditing** | Not enough data | 8.7 (187 reviews) | 
| **Third Party Web Services support** | Not enough data | 8.7 (166 reviews) | 

### User Provisioning and Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 92 |

#### User on/off Boarding

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Self Service Access requests** | Not enough data | 8.9 (72 reviews) ✓ Verified | 
| **Smart/Automated Provisioning** | Not enough data | 8.8 (76 reviews) ✓ Verified | 
| **Role Management** | Not enough data | 9.1 (82 reviews) ✓ Verified | 
| **Policy Management** | Not enough data | 9.2 (83 reviews) ✓ Verified | 
| **Access Termination** | Not enough data | 9.0 (80 reviews) ✓ Verified | 
| **Approval Workflows** | Not enough data | 8.9 (71 reviews) ✓ Verified | 

#### User Maintenance

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Self Service Password Reset** | Not enough data | 9.0 (77 reviews) ✓ Verified | 
| **Bulk Changes** | Not enough data | 8.5 (74 reviews) ✓ Verified | 
| **Bi-directional Identity Synchronization** | Not enough data | 8.7 (73 reviews) ✓ Verified | 

#### Governance

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Identifies and Alerts for Threats** | Not enough data | 9.0 (80 reviews) ✓ Verified | 
| **Compliance Audits** | Not enough data | 8.9 (74 reviews) ✓ Verified | 

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (81 reviews) ✓ Verified | 
| **Mobile App** | Not enough data | 8.4 (67 reviews) ✓ Verified | 
| **Ease of set up for target systems** | Not enough data | 8.9 (83 reviews) ✓ Verified | 
| **APIs** | Not enough data | 8.9 (74 reviews) ✓ Verified | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.4/10 | 212 |

#### Authentication type

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **SMS-Based** | Not enough data | 8.1 (160 reviews) | 
| **Voice-Based Telephony** | Not enough data | 7.3 (141 reviews) | 
| **Email-Based** | Not enough data | 8.5 (155 reviews) | 
| **Hardware Token-Based** | Not enough data | 7.9 (140 reviews) | 
| **Software Token** | Not enough data | 8.8 (162 reviews) | 
| **Biometric Factor** | Not enough data | 8.7 (162 reviews) | 
| **Mobile-Push** | Not enough data | 8.9 (170 reviews) | 
| **Risk-Based Authentication** | Not enough data | 8.5 (151 reviews) | 

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Multi-Device Sync** | Not enough data | 8.9 (170 reviews) | 
| **Backup** | Not enough data | 8.6 (166 reviews) | 

#### Implementation

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Easy Setup** | Not enough data | 8.8 (192 reviews) | 
| **Mobile SDK** | Not enough data | 8.2 (144 reviews) | 
| **Web SDK** | Not enough data | 8.1 (132 reviews) | 

### Cloud Directory Services

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.8/10 | 203 |

#### Access Control

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Role Management** | Not enough data | 9.1 (177 reviews) | 
| **Access Termination** | Not enough data | 8.7 (166 reviews) | 
| **Remote Access** | Not enough data | 8.8 (159 reviews) | 
| **Partner Access** | Not enough data | 8.6 (152 reviews) | 

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Smart/Automated Provisioning** | Not enough data | 8.6 (161 reviews) | 
| **Policy Management** | Not enough data | 8.8 (175 reviews) | 
| **On-premise identity repositories supported** | Not enough data | 8.7 (160 reviews) | 
| **Ease of Connecting Applications** | Not enough data | 8.7 (166 reviews) | 

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **SSO** | Not enough data | 9.1 (180 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.2 (184 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 9.0 (163 reviews) | 

### Privileged Access Management (PAM)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 9.1/10 | 102 |

#### Administration

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Policy, User, and Role Management** | Not enough data | 9.3 (89 reviews) | 
| **Approval Workflows** | Not enough data | 8.8 (83 reviews) | 
| **Automated Provisioning** | Not enough data | 9.0 (87 reviews) | 
| **Bulk Changes** | Not enough data | 8.6 (84 reviews) | 
| **Centralized Management** | Not enough data | 9.4 (90 reviews) | 
| **Self-Service Access Requests** | Not enough data | 9.1 (87 reviews) | 

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | 9.5 (87 reviews) | 
| **Single Sign-On** | Not enough data | 9.4 (90 reviews) | 
| **BYOD support** | Not enough data | 9.1 (77 reviews) | 
| **Password Vault** | Not enough data | 8.9 (82 reviews) | 
| **Centralized management** | Not enough data | 9.3 (87 reviews) | 
| **Role-based security** | Not enough data | 9.3 (88 reviews) | 
| **Live notifications** | Not enough data | 9.0 (85 reviews) | 
| **Live session recording & playback** | Not enough data | Feature Not Available | 
| **Hide passwords** | Not enough data | 9.1 (81 reviews) | 
| **Temporary, time-limited privilege** | Not enough data | 9.2 (81 reviews) | 

#### Monitoring

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Audit Logging** | Not enough data | 9.2 (88 reviews) | 
| **Activity Logging** | Not enough data | 9.2 (88 reviews) | 
| **Anomaly Detection** | Not enough data | 9.0 (83 reviews) | 

#### Reporting

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Audit log** | Not enough data | 9.1 (85 reviews) | 
| **Reporting** | Not enough data | 9.2 (83 reviews) | 

### Passwordless Authentication

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | N/A | N/A |
| **Microsoft Entra ID** | 8.5/10 | 120 |

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **FIDO2-compliant** | Not enough data | 8.7 (86 reviews) | 
| **Works with hardware security keys** | Not enough data | 8.8 (93 reviews) | 
| **Multiple authentication methods** | Not enough data | 9.1 (113 reviews) | 
| **Offline or no-phone solution** | Not enough data | 7.6 (100 reviews) | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud Identity** | 9.4/10 | 19 |
| **Microsoft Entra ID** | 9.0/10 | 317 |

#### Functionality

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **User provisioning** | 9.7 (11 reviews) | 9.0 (246 reviews) | 
| **Password manager** | Not enough data | 8.7 (199 reviews) | 
| **Single Sign-on** | 9.8 (11 reviews) | 9.3 (269 reviews) | 
| **Enforces policies** | 9.4 (9 reviews) | 9.0 (265 reviews) | 
| **Authentication** | 8.3 (7 reviews) | 9.4 (259 reviews) | 
| **Multi-factor authentication** | 9.8 (8 reviews) | 9.3 (263 reviews) | 

####  Type

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **On-premises solution** | Not enough data | 8.6 (207 reviews) | 
| **Cloud-solution** | 9.6 (8 reviews) | 9.3 (243 reviews) | 

####  Reporting

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Tracking** | Not enough data | 8.8 (214 reviews) | 
| **Reporting** | Not enough data | 8.8 (222 reviews) | 
| **Access & Permission Change Reporting** | Not enough data | 9.7 (12 reviews) | 
| **Compliance & Audit Trail Export** | Not enough data | 8.7 (15 reviews) | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Adaptive & Contextual Access Control** | Not enough data | 9.3 (32 reviews) | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Identity Lifecycle Management** | Not enough data | 9.2 (24 reviews) | 
| **Self‑Service Account Management** | Not enough data | 9.3 (12 reviews) | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **AI‑Driven Access Anomaly Detection** | Not enough data | 8.5 (13 reviews) | 
| **Automated Policy Tuning** | Not enough data | 8.5 (9 reviews) | 
| **Predictive Role Recommendations** | Not enough data | 9.2 (8 reviews) | 

---
## Categories
**Shared Categories (1):** [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam)


**Unique to Microsoft Entra ID (6):** [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication), [Cloud Directory Services](https://www.g2.com/categories/cloud-directory-services), [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Cloud Identity | Microsoft Entra ID | 
|---|---|---|
| **Small-Business** | 32.3% | 23.1% | 
| **Mid-Market** | 51.6% | 39.9% | 
| **Enterprise** | 16.1% | 36.9% | 

### By Industry

#### Google Cloud Identity

- **Computer Software:** 22.6%
- **Information Technology and Services:** 16.1%
- **Computer & Network Security:** 9.7%
- **Education Management:** 6.5%
- **Events Services:** 6.5%
- **Accounting:** 3.2%
- **Architecture & Planning:** 3.2%
- **Consumer Goods:** 3.2%
- **Financial Services:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Other:** 22.6%

#### Microsoft Entra ID

- **Information Technology and Services:** 26.1%
- **Computer Software:** 9.6%
- **Computer & Network Security:** 6.5%
- **Financial Services:** 4.6%
- **Hospital & Health Care:** 2.8%
- **Higher Education:** 2.5%
- **Banking:** 2.2%
- **Automotive:** 1.8%
- **Retail:** 1.8%
- **Management Consulting:** 1.6%
- **Other:** 40.7%

---
## Alternatives

### Alternatives to Google Cloud Identity

- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1222 reviews)
- [Frontegg](https://www.g2.com/products/frontegg/reviews) — 4.8/5 stars (363 reviews)
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3964 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (514 reviews)
- [Paylocity](https://www.g2.com/products/paylocity/reviews) — 4.4/5 stars (5305 reviews)
- [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (3998 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1787 reviews)
- [Rippling IT](https://www.g2.com/products/rippling-it/reviews) — 4.7/5 stars (1091 reviews)
- [NordPass Business](https://www.g2.com/products/nordpass-business/reviews) — 4.5/5 stars (641 reviews)
- [Scalefusion](https://www.g2.com/products/scalefusion/reviews) — 4.7/5 stars (381 reviews)

### Alternatives to Microsoft Entra ID

- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3964 reviews)
- [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1222 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (514 reviews)
- [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (180 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1787 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (114 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (262 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2041 reviews)

---
## Top Discussions

### Google Cloud Identity

- Title: [What's new on Google Cloud in 2021?](https://www.g2.com/discussions/39888-what-s-new-on-google-cloud-in-2021) — 5 comments, 1 upvote
  > **Top comment:** "They added some security features to data access."

### Microsoft Entra ID

- Title: [How good is Microsoft authenticator app?](https://www.g2.com/discussions/how-good-is-microsoft-authenticator-app) — 4 comments
  > **Top comment:** "excellent and well trusted"
- Title: [Can Microsoft authenticator app be hacked?](https://www.g2.com/discussions/can-microsoft-authenticator-app-be-hacked) — 3 comments
  > **Top comment:** "Microsoft Authenticator is mostly second part in two factor authentication & then also code is also refreshed every 30 second or notification with limited..."
- Title: [Which is better Google Authenticator or Microsoft authenticator?](https://www.g2.com/discussions/which-is-better-google-authenticator-or-microsoft-authenticator) — 3 comments, 1 upvote
  > **Top comment:** "Microsoft Authenticator "
- Title: [Is Azure Active Directory SaaS or PaaS?](https://www.g2.com/discussions/is-azure-active-directory-saas-or-paas) — 2 comments
  > **Top comment:** "Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management..."
- Title: [What is Microsoft Azure Active Directory used for?](https://www.g2.com/discussions/what-is-microsoft-azure-active-directory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "It is a cloud-based identity and access management service  designed by Microsoft to help organizations manage and secure user identities and access to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-cloud-identity-vs-microsoft-entra-id)