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Compare Google Cloud Identity and Microsoft Entra ID 
Featured Products
At a Glance
Market Segments
Mid-Market (55.2% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Cloud Identity
Star Rating
(31)4.4 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Cloud IdentityMicrosoft Entra ID
Star Rating
(885)4.5 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Microsoft Entra ID excels in providing a secure and centralized management system for user identities across Microsoft platforms. Users appreciate features like single sign-on and multi-factor authentication, which enhance security and streamline access management.
- Users say that Google Cloud Identity simplifies user management significantly, especially for those already using Google services. The integration with Google apps is seamless, allowing for easy oversight of user permissions and access controls, which many find beneficial for day-to-day operations.
- Reviewers mention that Microsoft Entra ID's intuitive layout has reduced training time for staff, making it easier for teams to adapt to the system. The initial setup process is also highlighted as straightforward, which can be a major advantage for organizations looking to implement quickly.
- According to verified reviews, Google Cloud Identity shines in its user provisioning capabilities, receiving high marks for its ability to manage users and devices efficiently. This feature is particularly praised for its ease of use, making it a strong contender for businesses focused on straightforward user management.
- G2 reviewers note that while Microsoft Entra ID has a higher overall satisfaction score, Google Cloud Identity is recognized for its strong support and ease of administration. Users appreciate the responsive support team and the straightforward administrative controls, which can be crucial for maintaining security and compliance.
- Users highlight that Microsoft Entra ID is particularly effective in hybrid environments, managing conditional access and privileged identity management. This versatility makes it a preferred choice for organizations that require robust security measures across diverse platforms.
Pricing
Entry-Level Pricing
Google Cloud Identity
No pricing availableMicrosoft Entra ID
Azure Active Directory Free
Free
The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access
Free Trial
Google Cloud Identity
No trial information availableMicrosoft Entra ID
Free Trial is available
Ratings
Meets Requirements
8.8
24
9.2
692
Ease of Use
8.9
25
8.8
697
Ease of Setup
8.6
22
8.6
419
Ease of Admin
8.0
9
8.9
386
Quality of Support
9.0
23
8.7
633
Has the product been a good partner in doing business?
8.1
9
9.0
373
Product Direction (% positive)
6.7
21
9.4
673
Features by Category
Authentication Options
Not enough data
9.1
232
Not enough data
8.9
204
Not enough data
9.3
221
Not enough data
8.8
207
Not enough data
8.8
175
Not enough data
8.8
163
Access Control Types
Not enough data
8.9
199
Not enough data
8.9
194
Not enough data
9.0
196
Not enough data
8.8
172
Not enough data
8.8
170
Administration
Not enough data
8.9
194
Not enough data
9.0
202
Not enough data
8.8
213
Not enough data
8.7
212
Not enough data
9.0
197
Platform
Not enough data
8.8
175
Not enough data
8.9
172
Not enough data
9.0
190
Not enough data
8.8
168
Not enough data
8.9
187
Not enough data
8.7
186
Not enough data
8.6
164
User on/off Boarding
Not enough data
8.9
72
|
Verified
Not enough data
8.7
75
|
Verified
Not enough data
9.1
81
|
Verified
Not enough data
9.2
81
|
Verified
Not enough data
9.0
79
|
Verified
Not enough data
8.9
70
|
Verified
User Maintenance
Not enough data
9.0
76
|
Verified
Not enough data
8.5
73
|
Verified
Not enough data
8.7
73
|
Verified
Governance
Not enough data
8.9
78
|
Verified
Not enough data
8.9
73
|
Verified
Administration
Not enough data
8.7
79
|
Verified
Not enough data
8.4
66
|
Verified
Not enough data
8.9
81
|
Verified
Not enough data
8.8
73
|
Verified
Authentication type
Not enough data
8.1
158
Not enough data
7.3
140
Not enough data
8.5
153
Not enough data
7.8
138
Not enough data
8.8
160
Not enough data
8.6
160
Not enough data
8.9
168
Not enough data
8.5
151
Functionality
Not enough data
8.9
170
Not enough data
8.6
166
Implementation
Not enough data
8.8
190
Not enough data
8.2
144
Not enough data
8.1
132
Access Control
Not enough data
9.1
175
Not enough data
8.7
165
Not enough data
8.8
157
Not enough data
8.6
152
Administration
Not enough data
8.6
159
Not enough data
8.7
173
Not enough data
8.7
157
Not enough data
8.7
165
Functionality
Not enough data
9.1
176
Not enough data
9.2
180
Not enough data
9.0
163
Administration
Not enough data
9.3
89
Not enough data
8.8
83
Not enough data
9.0
87
Not enough data
8.6
84
Not enough data
9.4
90
Not enough data
9.1
87
Functionality
Not enough data
9.5
87
Not enough data
9.4
90
Not enough data
9.1
77
Not enough data
8.9
82
Not enough data
9.3
87
Not enough data
9.3
88
Not enough data
9.0
85
Not enough data
Feature Not Available
Not enough data
9.1
81
Not enough data
9.2
81
Monitoring
Not enough data
9.2
88
Not enough data
9.2
88
Not enough data
9.0
83
Reporting
Not enough data
9.1
85
Not enough data
9.2
83
Functionality
Not enough data
8.7
86
Not enough data
8.8
92
Not enough data
9.1
112
Not enough data
7.6
100
Functionality
9.7
11
9.0
244
Not enough data
8.7
199
10.0
8
9.3
263
9.6
9
9.0
255
8.3
6
9.3
254
9.8
8
9.3
255
Type
Not enough data
8.6
205
9.6
8
9.3
240
Reporting
Not enough data
8.8
209
Not enough data
8.8
219
Not enough data
9.7
12
Not enough data
8.8
12
Authentication & Authorization - Identity and Access Management (IAM)
Not enough data
9.4
23
Administration & Governance - Identity and Access Management (IAM)
Not enough data
9.4
21
Not enough data
9.3
12
Generative AI - Identity and Access Management (IAM)
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
9.2
8
Categories
Categories
Shared Categories
Google Cloud Identity and Microsoft Entra ID are categorized as Identity and Access Management (IAM)
Unique Categories
Google Cloud Identity has no unique categories
Microsoft Entra ID is categorized as Passwordless Authentication, Cloud Directory Services, Privileged Access Management (PAM), Multi-Factor Authentication (MFA), User Provisioning and Governance Tools, and Single Sign-On (SSO)
Reviews
Reviewers' Company Size
Google Cloud Identity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Entra ID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.1%
Information Technology and Services
17.2%
Computer & Network Security
10.3%
Events Services
6.9%
Education Management
6.9%
Other
34.5%
Information Technology and Services
26.2%
Computer Software
9.6%
Computer & Network Security
6.4%
Financial Services
4.5%
Hospital & Health Care
2.6%
Other
50.7%
Discussions
What's new on Google Cloud in 2021?
3 Comments
NR
Storage policy they chagedRead more
Google Cloud Identity has no more discussions with answers
Which is better Google Authenticator or Microsoft authenticator?
3 Comments
SP
MS authenticator Read more
How good is Microsoft authenticator app?
4 Comments
AW
Easy to add accounts and hassle free for every authentication promptRead more
Can Microsoft authenticator app be hacked?
3 Comments
PS
Microsoft Authenticator is mostly second part in two factor authentication & then also code is also refreshed every 30 second or notification with limited...Read more
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