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Compare Google Cloud Identity and Microsoft Entra ID 
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At a Glance
Market Segments
Enterprise (41.7% of reviews)
Enterprise (38.5% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Cloud Identity
Star Rating
(14)4.5 out of 5
Market Segments
Enterprise (41.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Cloud IdentityMicrosoft Entra ID
Star Rating
(793)4.5 out of 5
Market Segments
Enterprise (38.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Microsoft Entra ID excels in Multi-Factor Authentication with a score of 9.5, while Google Cloud Identity also performs well but slightly lower at 9.2. Reviewers mention that the variety of authentication methods available in Entra ID enhances security and user experience.
- Reviewers mention that Microsoft Entra ID's Role Management feature scores 9.2, indicating strong capabilities in managing user roles effectively. In contrast, Google Cloud Identity's role management is rated at 9.1, which is still robust but not as highly rated.
- Users on G2 highlight that Microsoft Entra ID's Self-Service Password Reset feature is rated at 9.1, making it easier for users to manage their passwords independently. Google Cloud Identity's similar feature is also well-received but scores slightly lower at 9.0, indicating a minor difference in user satisfaction.
- G2 users report that Microsoft Entra ID's Automated Provisioning feature is rated at 9.0, which streamlines user onboarding processes effectively. Google Cloud Identity's automated provisioning is rated at 8.6, suggesting that while it is functional, it may not be as seamless as Entra ID's offering.
- Reviewers mention that Microsoft Entra ID's Centralized Management feature scores 9.3, providing a comprehensive view and control over user access. Google Cloud Identity, while also strong in this area, scores slightly lower at 9.4, indicating a preference for its centralized management capabilities.
- Users say that Microsoft Entra ID's Policy Management feature is rated at 9.3, which allows for effective governance and compliance. Google Cloud Identity's policy management is rated at 8.8, suggesting that while it is effective, it may not offer the same level of flexibility or user satisfaction as Entra ID.
Pricing
Entry-Level Pricing
Google Cloud Identity
No pricing availableMicrosoft Entra ID
Azure Active Directory Free
Free
The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access
Free Trial
Google Cloud Identity
No trial information availableMicrosoft Entra ID
Free Trial is available
Ratings
Meets Requirements
8.8
8
9.1
628
Ease of Use
9.2
8
8.8
632
Ease of Setup
8.0
5
8.6
355
Ease of Admin
8.3
5
8.8
342
Quality of Support
9.0
8
8.7
572
Has the product been a good partner in doing business?
8.7
5
9.1
331
Product Direction (% positive)
8.3
7
9.4
609
Features by Category
Authentication Options
Not enough data
9.0
209
Not enough data
8.9
200
Not enough data
9.3
201
Not enough data
8.8
202
Not enough data
8.7
170
Not enough data
8.8
160
Access Control Types
Not enough data
8.9
191
Not enough data
8.9
190
Not enough data
8.9
190
Not enough data
8.8
168
Not enough data
8.7
167
Administration
Not enough data
8.9
189
Not enough data
9.0
198
Not enough data
8.9
199
Not enough data
8.7
203
Not enough data
8.9
193
Platform
Not enough data
8.7
172
Not enough data
8.9
170
Not enough data
9.0
186
Not enough data
8.8
164
Not enough data
8.9
180
Not enough data
8.8
176
Not enough data
8.6
161
User on/off Boarding
Not enough data
8.9
71
|
Verified
Not enough data
8.7
73
|
Verified
Not enough data
9.1
79
|
Verified
Not enough data
9.2
77
|
Verified
Not enough data
9.0
78
|
Verified
Not enough data
8.9
69
|
Verified
User Maintenance
Not enough data
9.0
74
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.6
72
|
Verified
Governance
Not enough data
8.9
77
|
Verified
Not enough data
8.8
72
|
Verified
Administration
Not enough data
8.7
78
|
Verified
Not enough data
8.4
66
|
Verified
Not enough data
8.9
80
|
Verified
Not enough data
8.8
72
|
Verified
Authentication type
Not enough data
8.1
158
Not enough data
7.3
139
Not enough data
8.4
150
Not enough data
7.8
137
Not enough data
8.8
159
Not enough data
8.6
159
Not enough data
8.9
166
Not enough data
8.5
146
Functionality
Not enough data
8.9
168
Not enough data
8.6
164
Implementation
Not enough data
8.9
181
Not enough data
8.2
144
Not enough data
8.1
132
Access Control
Not enough data
9.0
170
Not enough data
8.7
164
Not enough data
8.8
155
Not enough data
8.6
151
Administration
Not enough data
8.6
156
Not enough data
8.7
168
Not enough data
8.7
154
Not enough data
8.7
161
Functionality
Not enough data
9.0
168
Not enough data
9.1
172
Not enough data
9.0
160
Administration
Not enough data
9.3
89
Not enough data
8.8
83
Not enough data
9.0
86
Not enough data
8.6
84
Not enough data
9.4
88
Not enough data
9.1
87
Functionality
Not enough data
9.5
87
Not enough data
9.4
87
Not enough data
9.1
76
Not enough data
8.9
82
Not enough data
9.3
87
Not enough data
9.3
88
Not enough data
9.0
85
Not enough data
Feature Not Available
Not enough data
9.1
81
Not enough data
9.2
81
Monitoring
Not enough data
9.2
87
Not enough data
9.2
87
Not enough data
9.0
83
Reporting
Not enough data
9.1
85
Not enough data
9.2
83
Functionality
Not enough data
8.6
85
Not enough data
8.8
91
Not enough data
9.1
111
Not enough data
7.6
100
Functionality
Not enough data
9.0
226
Not enough data
8.7
193
Not enough data
9.2
223
Not enough data
8.9
216
Not enough data
9.3
223
Not enough data
9.2
222
Type
Not enough data
8.5
198
Not enough data
9.3
218
Reporting
Not enough data
8.8
203
Not enough data
8.8
212
Not enough data
9.4
6
Not enough data
8.1
6
Authentication & Authorization - Identity and Access Management (IAM)
Not enough data
9.7
6
Administration & Governance - Identity and Access Management (IAM)
Not enough data
8.9
6
Not enough data
8.9
6
Generative AI - Identity and Access Management (IAM)
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
8.9
6
Categories
Categories
Shared Categories
Google Cloud Identity and Microsoft Entra ID are categorized as Identity and Access Management (IAM)
Unique Categories
Google Cloud Identity has no unique categories
Microsoft Entra ID is categorized as Passwordless Authentication, Cloud Directory Services, Privileged Access Management (PAM), Multi-Factor Authentication (MFA), User Provisioning and Governance Tools, and Single Sign-On (SSO)
Reviews
Reviewers' Company Size
Google Cloud Identity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Entra ID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
33.3%
Education Management
16.7%
Internet
8.3%
Higher Education
8.3%
Health, Wellness and Fitness
8.3%
Other
25.0%
Information Technology and Services
26.3%
Computer Software
9.7%
Computer & Network Security
6.7%
Financial Services
4.7%
Hospital & Health Care
2.8%
Other
49.9%
Discussions
What's new on Google Cloud in 2021?
3 Comments
NR
Storage policy they chagedRead more
Google Cloud Identity has no more discussions with answers
Which is better Google Authenticator or Microsoft authenticator?
3 Comments
SP
MS authenticator Read more
How good is Microsoft authenticator app?
4 Comments
AW
Easy to add accounts and hassle free for every authentication promptRead more
Is Azure Active Directory SaaS or PaaS?
2 Comments
SG
Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management...Read more
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