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# Amazon Cognito vs Google Cloud Identity Comparison - What are their main differences?

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](/compare/amazon-cognito/google-cloud-identity/export.csv)

Amazon CognitoGoogle Cloud Identity[+ Add Product](#)

Pricing

**Amazon Cognito**
No pricing available

**Google Cloud Identity**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Amazon Cognito**
Not enough reviews yet

**Google Cloud Identity**
Not enough reviews yet

Return on Investment

**Amazon Cognito**
Not enough reviews yet

**Google Cloud Identity**
Not enough reviews yet

Perceived Cost

**Amazon Cognito**
$$$$$

**Google Cloud Identity**
$$$$$

Average Discount

**Amazon Cognito**
Not enough reviews yet

**Google Cloud Identity**
Not enough reviews yet

**Pros & Cons**
from reviews

**Amazon Cognito**
[
API Integration (1)
](https://www.g2.com/products/amazon-cognito/reviews?filters%5Bsentiment_snippet%5D=1298538&qs=pros-and-cons#reviews)[
Authentication (1)
](https://www.g2.com/products/amazon-cognito/reviews?filters%5Bsentiment_snippet%5D=1299760&qs=pros-and-cons#reviews)[
Complex Setup (1)
](https://www.g2.com/products/amazon-cognito/reviews?filters%5Bsentiment_snippet%5D=1299812&qs=pros-and-cons#reviews)[
Error Handling (1)
](https://www.g2.com/products/amazon-cognito/reviews?filters%5Bsentiment_snippet%5D=1944594&qs=pros-and-cons#reviews)

**Google Cloud Identity**
[
Security (11)
](https://www.g2.com/products/google-cloud-identity/reviews?filters%5Bsentiment_snippet%5D=1267489&qs=pros-and-cons#reviews)[
Integrations (10)
](https://www.g2.com/products/google-cloud-identity/reviews?filters%5Bsentiment_snippet%5D=2461381&qs=pros-and-cons#reviews)[
Difficult Learning (7)
](https://www.g2.com/products/google-cloud-identity/reviews?filters%5Bsentiment_snippet%5D=2461320&qs=pros-and-cons#reviews)[
Complexity (4)
](https://www.g2.com/products/google-cloud-identity/reviews?filters%5Bsentiment_snippet%5D=2461516&qs=pros-and-cons#reviews)

Integrations

**Amazon Cognito**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-api-gateway.jpg "Product Avatar Image")

Amazon API Gateway

](https://www.g2.com/products/amazon-api-gateway/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-cognito.jpg "Product Avatar Image")

Amazon Cognito

](https://www.g2.com/products/amazon-cognito/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-simple-email-service-amazon-ses.jpg "Product Avatar Image")

Amazon

](https://www.g2.com/products/amazon-simple-email-service-amazon-ses/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-simple-notification-service-sns.jpg "Product Avatar Image")

Amazon Simple Notification...

](https://www.g2.com/products/amazon-simple-notification-service-sns/reviews)[
View all
](https://www.g2.com/products/amazon-cognito/integrations)

**Google Cloud Identity**
Not enough data

**Ratings**
from reviews

Meets Requirements

**Amazon Cognito**

8.6

8.637

**Google Cloud Identity**

8.8

8.827

Ease of Use

**Amazon Cognito**

8.1

8.137

**Google Cloud Identity**

8.9

8.928

Ease of Setup

**Amazon Cognito**

8.5

8.513

**Google Cloud Identity**

8.5

8.525

Ease of Admin

**Amazon Cognito**

8.5

8.511

**Google Cloud Identity**

8.0

8.09

Quality of Support

**Amazon Cognito**

7.5

7.535

**Google Cloud Identity**

9.0

9.026

Has the product been a good partner in doing business?

**Amazon Cognito**

8.3

8.311

**Google Cloud Identity**

8.1

8.19

Product Direction (% positive)

**Amazon Cognito**

8.1

8.136

**Google Cloud Identity**

7.2

7.225

**Features**
ratings from reviews

Customer Identity and Access Management (CIAM)

8.3

14

Not enough data

Identity and Access Management (IAM)

Not enough data

9.5

20

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
48.9%

Mid-Market(51-1000 emp.)
22.2%

Enterprise(\> 1000 emp.)
28.9%

Small-Business(50 or fewer emp.)
48.9%

Mid-Market(51-1000 emp.)
22.2%

Enterprise(\> 1000 emp.)
28.9%

Small-Business(50 or fewer emp.)
31.3%

Mid-Market(51-1000 emp.)
53.1%

Enterprise(\> 1000 emp.)
15.6%

Small-Business(50 or fewer emp.)
31.3%

Mid-Market(51-1000 emp.)
53.1%

Enterprise(\> 1000 emp.)
15.6%

**Reviewers' Industry**

[![Amazon Cognito](https://images.g2crowd.com/uploads/product/hd_favicon/1528476502/amazon-cognito.svg "Amazon Cognito")](https://www.g2.com/products/amazon-cognito/reviews)
Amazon Cognito

Information Technology and Services
15.6%

Computer Software
15.6%

Financial Services
8.9%

Automotive
6.7%

Internet
4.4%

Other
48.9%

[![Google Cloud Identity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aebfa0060e4d177ff850535a1cd26ec3/google-cloud-identity.jpg "Google Cloud Identity")](https://www.g2.com/products/google-cloud-identity/reviews)
Google Cloud Identity

Computer Software
21.9%

Information Technology and Services
15.6%

Computer & Network Security
9.4%

Education Management
6.3%

Events Services
6.3%

Other
40.6%

Alternatives

**Amazon Cognito Alternatives**

 ![Okta](https://images.g2crowd.com/uploads/product/hd_favicon/fc3b8f792177eb1565971fd0bb450896/okta.svg "Okta")

[
Okta
](/products/okta/reviews)

 ![OneLogin](https://images.g2crowd.com/uploads/product/hd_favicon/1487565710/onelogin.svg "OneLogin")

[
OneLogin
](/products/onelogin/reviews)

 ![Auth0](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f2737a65f0dea813b21792c5eaee8699/auth0.png "Auth0")

[
Auth0
](/products/auth0/reviews)

 ![Ping Identity](https://images.g2crowd.com/uploads/product/hd_favicon/084ea22e3216e56618026da090f9b785/ping-identity.svg "Ping Identity")

[
Ping Identity
](/products/ping-identity/reviews)

**Google Cloud Identity Alternatives**

 ![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID")

[
Microsoft Entra ID
](/products/microsoft-entra-id/reviews)

 ![Okta](https://images.g2crowd.com/uploads/product/hd_favicon/fc3b8f792177eb1565971fd0bb450896/okta.svg "Okta")

[
Okta
](/products/okta/reviews)

 ![JumpCloud](https://images.g2crowd.com/uploads/product/hd_favicon/fa23ee0364cbcc0d2ea2729498b45992/jumpcloud.svg "JumpCloud")

[
JumpCloud
](/products/jumpcloud/reviews)

 ![Frontegg](https://images.g2crowd.com/uploads/product/hd_favicon/269d4ab686158e1a566bbed7e81650f3/frontegg.svg "Frontegg")

[
Frontegg
](/products/frontegg/reviews)

## Amazon Cognito vs Google Cloud Identity

When assessing the two solutions, reviewers found Google Cloud Identity easier to use and administer. However, reviewers felt that Amazon Cognito was easier to do business with overall. Finally, reviewers felt that the products are equally easy to set up.

- Reviewers felt that Google Cloud Identity meets the needs of their business better than Amazon Cognito.
- When comparing quality of ongoing product support, reviewers felt that Google Cloud Identity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Amazon Cognito over Google Cloud Identity.