Google Ads Reviews & Product Details

User friendly interface

great platform for promoting business with different objectives

easy and detailed insights and reporting capabilities

introduction of new AI based campaigns and features and continous innovation

high intent user targeting

easy integration with other google products Review collected by and hosted on G2.com.

Longer learning period and time frame to deliver results

complex policies and lack of detailed support for rejection issues

too many new AI related features automatically applied to campaigns and accounts.

customer support is not great with lack of personalised support Review collected by and hosted on G2.com.

It is a widely used ads platform, also known as Adwords nowadays. It offers many useful features, such as Keyword Planner, which helps with keyword research for any website. With this, we can make more calculated decisions for both the SEO and SEM of our website. The Negative Keywords feature is helpful for avoiding ad triggers on unrelated search terms. It also provides plenty of options for targeting ads to a specific set of users based on location, age, gender, and other criteria. Smart bidding is a good option for automating bidding decisions to achieve better ROI. Review collected by and hosted on G2.com.

It doesn’t provide clear details on how the budget is being consumed. At times, the budget gets used up pretty quickly, and the ROI remains low. Google’s "Auto-Apply Recommendations" can sometimes increase your budget or change your bidding strategy in ways that benefit Google's revenue more than your ROI. it is not easy for a newbie to accurately create Ad Campaigns, Ad groups and Ads in a way that generates more ROI. Review collected by and hosted on G2.com.

It’s really helpful for finding new clients through warm leads who are interested in the product or service the company is advertising. Review collected by and hosted on G2.com.

Sometimes it’s expensive, and the tool takes a long time to learn. Review collected by and hosted on G2.com.

I use Google Ads for marketing and advertising, and what I like most is how measurable it is. I can clearly see what ads are performing well and optimize campaigns to get better results. It allows me to track my campaigns and see metrics like clicks, impressions, conversions, and cost per conversion in real time. This helps me make necessary changes to improve campaign productivity when something is underperforming. Review collected by and hosted on G2.com.

While I believe it's a powerful platform, one area that can sometimes be challenging is the learning curve, especially with how frequently features and interfaces change. Maybe having a guide when there are new updates so it's more user-friendly, especially for beginners. Simplifying some of the navigations or providing clearer guidance for beginners would help. Review collected by and hosted on G2.com.

I like the ease of use of Google Ads and its simple interface. The clickable insights are really helpful too, especially when I'm not sure what a term means. I can just click on a little ? icon, and a new window opens with the definition and a helpful text blurb. Review collected by and hosted on G2.com.

I don't like how Google Ads is constantly recommending raising my budget. Every single day the recommendation is always to spend more money. They need to do a much better job with smaller budgets because not everyone can afford $2,000+ a month for ads. Also, it took quite some time for the initial setup, almost a week. I wish it would learn more from the account to optimize high-value converting keywords and not show completely non-relevant search terms, which just waste the budget. Review collected by and hosted on G2.com.

Google Ads helps us find new products in the market, and it also increases our interest in them. It helps me stay updated in my day-to-day life as well. In addition, it provides new creative ideas and innovation, which makes our motive and vision clearer when it comes to product information. Review collected by and hosted on G2.com.

Sometimes Google Ads repeats the same things. Still, it definitely makes me interested in buying the product, especially when I hear new comments from people who are already using it. Review collected by and hosted on G2.com.

Google Ads gives unmatched reach and intent-based targeting. Being able to show ads exactly when users searching for a product or service makes campaigns highly relevant. The depth of targeting options keywords, location, device, audience signals allow precise control over who sees the ads and when. Review collected by and hosted on G2.com.

The platform can feel overwhelming, especially for beginners. Frequent interface changes and policy updates require constant learning. Costs can also rise quickly in competitive industries if campaigns aren't monitored and optimized regularly. Review collected by and hosted on G2.com.

Google Ads offers you advanced tools for targeting the right audiences and driving effective traffic to your website. The platform enables you to precisely target keywords and use the demographic filter option to enhance your campaign. You can track performance and ROI easily with real-time analytics and reporting. Third-party integration with other Google services, such as Google Analytics, smooths out workflows. In general, Google Ads helps companies improve online visibility and achieve tangible results quickly. Review collected by and hosted on G2.com.

It may be complex to use, although time is required to master the best practices. There may be escalating costs if the campaigns are not well monitored. Some of the reports may be quite daunting or even puzzling. Approvals of the ads or certain restrictions may delay the start of the campaigns. Review collected by and hosted on G2.com.

You can quickly spend a lot of money on nothing. Review collected by and hosted on G2.com.

Google Ads promise conversions, i.e. app installs, but they deliver nothing and instead charge for 'clicks', which are not matched with stats from Google Analytics. Review collected by and hosted on G2.com.

I like how Google Ads has evolved, especially with the new PMAX campaigns that are excellent for generating lots of impressions and brand awareness. Search campaigns are great for high-intent purposes and leads, which we use more for B2B clients, while PMAX is ideal for B2C. The best thing about Google Ads is the seamless integration with Google Analytics, Google Tag Manager, and our CRM. Automating everything with Google gives us valuable insights, and it’s really helpful that they offer a free consultancy service for users who have spent above a certain amount. The initial setup was very easy, and they have great support. Review collected by and hosted on G2.com.

It can get quite costly, and you need to play the long game, it has a learning period for the campaigns, and ongoing optimization. I think certain automations are 'backwards' like Automated Keyword adding, or removal, as the 'AI' Or 'system' will add/remove keywords that are removed/added for a good purpose, but since the system wouldn't have the exact context, it might remove negative keywords that you don't want to pop up on. Review collected by and hosted on G2.com.