At fusepoint, we partner with marketing teams to handle the two parts of the growth engine that typically get overlooked: the strategy before spend, and the measurement after it. On the front end, we build a data-driven go-to-market plan grounded in real customer, category, and channel insight. On the back end, we deliver full-funnel clarity through media mix modeling, incrementality testing, and customer intelligence. The 'during' campaign execution stays with your team, your agency, or whoever you trust to run media. But we make sure the strategy is grounded, and the impact is undeniable. Whether you’re trying to prove the value of an existing channels, justify new spend, or drive alignment with finance, fusepoint gives you the confidence to make bigger, smarter moves without adding work to your plate.