Understanding what drives success in a business team is often elusive. Why does one salesperson achieve more than another with similar effort? Why does one customer service representative excel at retaining customers? The key to success lies in the countless micro-interactions employees have with customers—every call, voicemail, email, text, and meeting. Capturing and analyzing these interactions is crucial, yet they are often overlooked by traditional CRM and operational systems. The ability to capture and analyze these micro-interactions ultimately determines the productivity of your team and the success of your business. FrontRace's Activity Intelligence Management (AIM) solution captures all micro-interactions and uses AI analytics to reveal the true drivers of success. It identifies the most effective employees, predicts which deals will succeed, and highlights customers needing attention. With AIM, businesses move from guessing to knowing, making informed decisions that enhance performance and drive success.