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# CDK vs Frazer Auto Dealer Software Comparison - What are their main differences?

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CDKFrazer Auto Dealer Software[+ Add Product](#)

Reviews

**CDK** [

4.1/5(155)

](https://www.g2.com/products/cdk/reviews#reviews)

**Frazer Auto Dealer Software** [

3.9/5(12)

](https://www.g2.com/products/frazer-auto-dealer-software/reviews#reviews)

Pricing

**CDK**
No pricing available

**Frazer Auto Dealer Software**
Free Trial

**Call for Pricing** Monthly, Quarterly, Annual · No Contracts!

**Pricing Insights**
from reviews

Time to Implement

**CDK**
1 month

Based on 7 responses

**Frazer Auto Dealer Software**
\<1 monthFaster

Based on 5 responses

Return on Investment

**CDK**
14 months

Based on 6 responses

**Frazer Auto Dealer Software**
11 months3 months sooner

Based on 5 responses

Perceived Cost

**CDK**
$$$$$

**Frazer Auto Dealer Software**
Not enough reviews yet

Average Discount

**CDK**
8%

**Frazer Auto Dealer Software**
Not enough reviews yet

Pros & Cons

**CDK**
Not enough data

**Frazer Auto Dealer Software**
Not enough data

Integrations

**CDK**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_577c574477f3ad7258af5c3ea42b0ebd/advent-dms.png "Product Avatar Image")

Advent DMS

](https://www.g2.com/products/advent-dms/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b2340a49c9152d1addef836b989cb6a6/aiva-virtual-assistants.png "Product Avatar Image")

AIVA Virtual Assistants

](https://www.g2.com/products/aiva-virtual-assistants/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4391fcb0500081ffedcfeb4296be4ae2/darwin-2019-12-03.jpg "Product Avatar Image")

Darwin

](https://www.g2.com/products/darwin-2019-12-03/reviews)[
View all
](https://www.g2.com/products/cdk/integrations)

**Frazer Auto Dealer Software**
Not enough data

Screenshots

**CDK**
No screenshot available

**Frazer Auto Dealer Software**
 ![Frazer Auto Dealer Software screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/31611/Frazer_20Auto_20Dealer_20Software_screenshot1.png)

Ratings

Meets Requirements

**CDK**

8.6

8.6124

**Frazer Auto Dealer Software**

9.2

9.211

Ease of Use

**CDK**

8.1

8.1126

**Frazer Auto Dealer Software**

8.6

8.611

Ease of Setup

**CDK**

8.5

8.564

**Frazer Auto Dealer Software**

8.1

8.16

Ease of Admin

**CDK**

8.8

8.843

**Frazer Auto Dealer Software**

8.3

8.36

Quality of Support

**CDK**

8.1

8.1124

**Frazer Auto Dealer Software**

10.0

10.011

Has the product been a good partner in doing business?

**CDK**

9.0

9.043

**Frazer Auto Dealer Software**

8.6

8.66

Product Direction (% positive)

**CDK**

7.6

7.6111

**Frazer Auto Dealer Software**

7.9

7.911

Features

Car Dealer[Hide 52 FeaturesShow 52 Features](javascript:void(0);)

9.3

21

Not enough data

Additional Functionality

Customer History

9.0(won by default)

5

Not enough data

Customer Database

10.0(won by default)

6

Not enough data

Third-Party Integrations

9.4(won by default)

6

Not enough data

Reporting/Analytics

9.7(won by default)

6

Not enough data

Service Department

10.0(won by default)

7

Not enough data

Document Management

7.8(won by default)

6

Not enough data

QuickBooks Integration

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Payment Collection

Not enough data

Not enough data

Accounting Integration

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Financing Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Lease Tracking

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

New Car Dealer

Not enough data

Not enough data

Sales Floor Management

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Summary Reports

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

GPS

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Inventory Management

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Buy Here, Pay Here

Not enough data

Not enough data

Used Car Dealer

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Stock Management

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

API

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Accounting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

For Automotive Dealerships

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Dealer Management Systems[Hide 22 FeaturesShow 22 Features](javascript:void(0);)

9.3

23

Not enough data

Vehicle & Equipment Inventory Management - Dealer Management Systems

Real-Time Inventory Visibility

9.6(won by default)

12

Not enough data

VIN & Serial Number Tracking

10.0(won by default)

14

Not enough data

Floorplan Financing Management

9.5(won by default)

10

Not enough data

Sales & Deal Management - Dealer Management Systems

Contract & Document Generation

9.6(won by default)

15

Not enough data

Lead-to-Close Deal Workflow

9.4(won by default)

11

Not enough data

Deal Desking & Pricing Tools

10.0(won by default)

11

Not enough data

Service & Repair Management - Dealer Management Systems

Appointment Scheduling

9.3(won by default)

12

Not enough data

Repair Order (RO) Management

9.6(won by default)

15

Not enough data

Technician Assignment & Labor Tracking

9.2(won by default)

13

Not enough data

Parts & Warehouse Management - Dealer Management Systems

Parts Catalog Integration

9.6(won by default)

12

Not enough data

Parts Inventory & Bin Tracking

10.0(won by default)

12

Not enough data

Finance & Insurance (F&I) - Dealer Management Systems

Lender Integrations

9.0(won by default)

10

Not enough data

Regulatory Compliance Documentation

9.4(won by default)

9

Not enough data

Loan & Lease Structuring

9.5(won by default)

10

Not enough data

Dealer Accounting - Dealer Management Systems

Accounts Payable & Receivable

9.5(won by default)

13

Not enough data

General Ledger

9.3(won by default)

10

Not enough data

Dealer Financial Statements

9.2(won by default)

10

Not enough data

AI Capabilities - Dealer Management Systems

AI-Driven Service Optimization

9.0(won by default)

8

Not enough data

AI-Enabled Customer Engagement

8.3(won by default)

9

Not enough data

AI-Powered Analytics & Insights

9.0(won by default)

8

Not enough data

AI-Powered Sales Intelligence

8.3(won by default)

8

Not enough data

AI-Enabled Inventory Optimization

9.0(won by default)

8

Not enough data

Show 1 feature category with incomplete data

Automotive Digital Retailing[Hide 21 FeaturesShow 21 Features](javascript:void(0);)

Not enough data

Not enough data

E-commerce

Online Store

Not enough data

Not enough data

Branding

Not enough data

Not enough data

Search

Not enough data

Not enough data

Inventory

Not enough data

Not enough data

Sales

Lead Management

Not enough data

Not enough data

Deals

Not enough data

Not enough data

Configurator

Not enough data

Not enough data

Retailing

Digital

Not enough data

Not enough data

In-Store

Not enough data

Not enough data

Virtual Showroom

Not enough data

Not enough data

Financing

Credit Application

Not enough data

Not enough data

Loan Application

Not enough data

Not enough data

Analytics

Buyer Satisfaction

Not enough data

Not enough data

Sales Performance

Not enough data

Not enough data

Agentic AI - Automotive Digital Retailing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![CDK](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk.jpg "CDK")](https://www.g2.com/products/cdk/reviews)

CDK

Small-Business(50 or fewer emp.)

28.8%

Mid-Market(51-1000 emp.)

57.5%

Enterprise(\> 1000 emp.)

13.7%

[![Frazer Auto Dealer Software](https://images.g2crowd.com/uploads/product/hd_favicon/f38ba13c52374c490ef5cfffba102bed/frazer-auto-dealer-software.svg "Frazer Auto Dealer Software")](https://www.g2.com/products/frazer-auto-dealer-software/reviews)

Frazer Auto Dealer Software

Small-Business(50 or fewer emp.)

91.7%

Mid-Market(51-1000 emp.)

0%

Enterprise(\> 1000 emp.)

8.3%

Small-Business

(50 or fewer emp.)

28.8%

91.7%

Mid-Market

(51-1000 emp.)

57.5%

0%

Enterprise

(\> 1000 emp.)

13.7%

8.3%

Reviewers' Industry

[![CDK](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk.jpg "CDK")](https://www.g2.com/products/cdk/reviews)
CDK

Automotive

81.6%

Transportation/Trucking/Railroad

5.0%

Retail

2.1%

Financial Services

2.1%

Accounting

2.1%

Other

7.1%

[![Frazer Auto Dealer Software](https://images.g2crowd.com/uploads/product/hd_favicon/f38ba13c52374c490ef5cfffba102bed/frazer-auto-dealer-software.svg "Frazer Auto Dealer Software")](https://www.g2.com/products/frazer-auto-dealer-software/reviews)
Frazer Auto Dealer Software

Automotive

83.3%

Retail

8.3%

Real Estate

8.3%

&dash;

&dash;

Other

0.0%

FAQs

## CDK vs Frazer Auto Dealer Software FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between CDK vs Frazer Auto Dealer Software?

CDK is rated slightly higher than Frazer Auto Dealer Software and is more commonly used by mid-market companies, while Frazer Auto Dealer Software is favored by small businesses and scores higher on Quality of Support.

| [CDK](https://www.g2.com/products/cdk/reviews) | [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) |
| --- | --- |
| 4.0/5 (116 reviews) | 3.9/5 (12 reviews) |
| Mid-Market | Small-Business |
| 8.2 | 8.1 |
| 8.0 | 10.0 |
| Well-organized, easy navigation, robust reporting | High value for small/medium operations, responsive support |

### How do the pricing models of CDK and Frazer Auto Dealer Software compare?

Frazer Auto Dealer Software is rated higher for value, with a stronger Price/Cost satisfaction score than CDK.

- **CDK:** In recent reviews, several reviewers mention that CDK can be expensive, especially for integrations and add-ons, but appreciate its comprehensive feature set.
- **Frazer Auto Dealer Software:** Reviewers consistently highlight Frazer Auto Dealer Software as a great value, especially for small and medium-sized dealerships, with affordable pricing and strong support.

### What are the best alternatives to CDK and Frazer Auto Dealer Software?

The top three alternatives to CDK and Frazer Auto Dealer Software are Dealertrack DMS, Tekion, and VinSolutions Connect CRM.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [CDK](https://www.g2.com/products/cdk/reviews) | 4.0/5 (116 reviews) | Mid-Market | CDK is described as expensive but comprehensive | Well-organized, easy navigation, robust reporting |
| [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) | 3.9/5 (12 reviews) | Small-Business | Great value for small/medium operations | High value, responsive support |
| [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) | 4.4/5 (43 reviews) | Mid-Market | — | — |
| [Tekion](https://www.g2.com/products/tekion/reviews) | 4.4/5 (13 reviews) | — | — | — |
| [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) | 4.2/5 (109 reviews) | Mid-Market | — | — |

### Which Car Dealer features should I prioritize when comparing CDK and Frazer Auto Dealer Software?

Buyers comparing CDK and Frazer Auto Dealer Software should prioritize Ease of Use, Quality of Support, Meets Requirements, Ease of Setup, and Ease of Admin.

- **Ease of Use:** CDK scores 7.9, Frazer Auto Dealer Software scores 8.6.
- **Quality of Support:** CDK scores 8.0, Frazer Auto Dealer Software scores 10.0.
- **Meets Requirements:** CDK scores 8.5, Frazer Auto Dealer Software scores 9.2.
- **Ease of Setup:** CDK scores 8.2, Frazer Auto Dealer Software scores 8.1.
- **Ease of Admin:** CDK scores 8.9, Frazer Auto Dealer Software scores 8.3.

### What are the pros and cons of CDK vs Frazer Auto Dealer Software?

CDK's headline strength is robust reporting and organization, while Frazer Auto Dealer Software's is high value and responsive support.

- **CDK strengths:** Well-organized, easy navigation, robust reporting, comprehensive dealer management tools, strong integrations with CRM and accounting.
- **CDK trade-offs:** Higher cost for integrations and add-ons, dated user interface, longer learning curve, some complaints about customer support responsiveness and complexity for new users.
- **Frazer Auto Dealer Software strengths:** High value for small and medium dealerships, very responsive customer support, easy to learn after initial setup, affordable pricing.
- **Frazer Auto Dealer Software trade-offs:** Less visually appealing interface, occasional performance lags, lacks some advanced features like parts inventory, and some workflow inefficiencies noted by reviewers.

### Is CDK or Frazer Auto Dealer Software better for small businesses?

Frazer Auto Dealer Software is better suited for small businesses, as reflected by its largest segment and reviewer sentiment.

- **CDK:** Most commonly used by mid-market companies, with reviewers noting its comprehensive features but higher cost and complexity.
- **Frazer Auto Dealer Software:** Most commonly used by small businesses, with reviewers highlighting its affordability, ease of use, and strong support for smaller operations.

### Which Car Dealer platform has better integrations?

CDK and Frazer Auto Dealer Software are at parity for integrations, as neither product has recent reviewer-cited third-party integration data available.

- **CDK:** No recent reviewer-cited integrations are mentioned.
- **Frazer Auto Dealer Software:** No recent reviewer-cited integrations are mentioned.

### How do CDK and Frazer Auto Dealer Software compare on customer support?

Frazer Auto Dealer Software materially outperforms CDK on Quality of Support, with a 2-point advantage (10.0 vs 8.0).

- **CDK:** Reviewers describe support as generally helpful and accessible, but note occasional long wait times and challenges with getting routed to the correct department.
- **Frazer Auto Dealer Software:** Reviewers consistently praise Frazer Auto Dealer Software for highly responsive and effective customer support, with multiple mentions of quick and easy assistance.

### Which is easier to implement, CDK or Frazer Auto Dealer Software?

CDK and Frazer Auto Dealer Software are at parity on Ease of Setup, with scores of 8.2 and 8.1 respectively.

- **CDK:** Reviewers describe setup as straightforward for most dealership operations, though some mention a longer learning curve for full proficiency.
- **Frazer Auto Dealer Software:** Reviewers highlight easy setup and onboarding, especially for small and medium-sized dealerships, with a few noting a brief initial learning curve.

Alternatives

**CDK Alternatives**

 ![Tekion](https://images.g2crowd.com/uploads/product/hd_favicon/fc3e9a7e25c920b9e19c92d0214bf034/tekion.svg "Tekion")

[
Tekion
](/products/tekion/reviews)

 ![VinSolutions Connect CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a9629b599da113fd5156adb979144a73/vinsolutions-connect-crm.png "VinSolutions Connect CRM")

[
VinSolutions Connect CRM
](/products/vinsolutions-connect-crm/reviews)

 ![Dealertrack DMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9601a6f5236bc54f13d0b98b53124f1e/dealertrack-dms.png "Dealertrack DMS")

[
Dealertrack DMS
](/products/dealertrack-dms/reviews)

 ![DealerCenter](https://images.g2crowd.com/uploads/product/hd_favicon/523819b26e90dcf2b2695cbb77f3ae04/dealercenter.svg "DealerCenter")

[
DealerCenter
](/products/dealercenter/reviews)

**Frazer Auto Dealer Software Alternatives**

 ![Dealertrack DMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9601a6f5236bc54f13d0b98b53124f1e/dealertrack-dms.png "Dealertrack DMS")

[
Dealertrack DMS
](/products/dealertrack-dms/reviews)

 ![DealerCenter](https://images.g2crowd.com/uploads/product/hd_favicon/523819b26e90dcf2b2695cbb77f3ae04/dealercenter.svg "DealerCenter")

[
DealerCenter
](/products/dealercenter/reviews)

 ![PERQ](https://images.g2crowd.com/uploads/product/hd_favicon/1508423442/perq.svg "PERQ")

[
PERQ
](/products/perq/reviews)

 ![VinSolutions Connect CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a9629b599da113fd5156adb979144a73/vinsolutions-connect-crm.png "VinSolutions Connect CRM")

[
VinSolutions Connect CRM
](/products/vinsolutions-connect-crm/reviews)