Link copied to clipboard # Dealertrack DMS vs Frazer Auto Dealer Software Comparison - What are their main differences? Share [ Export ](/compare/dealertrack-dms/frazer-auto-dealer-software/export.csv) Dealertrack DMSFrazer Auto Dealer Software[+ Add Product](#) Reviews **Dealertrack DMS** [ 4.4/5(43) ](https://www.g2.com/products/dealertrack-dms/reviews#reviews) **Frazer Auto Dealer Software** [ 3.9/5(12) ](https://www.g2.com/products/frazer-auto-dealer-software/reviews#reviews) Pricing **Dealertrack DMS** No pricing available **Frazer Auto Dealer Software** Free Trial **Call for Pricing** Monthly, Quarterly, Annual ยท No Contracts! **Pricing Insights** from reviews Time to Implement **Dealertrack DMS** Not enough reviews yet **Frazer Auto Dealer Software** \<1 month Based on 5 responses Return on Investment **Dealertrack DMS** Not enough reviews yet **Frazer Auto Dealer Software** 11 months Based on 5 responses Perceived Cost **Dealertrack DMS** $$$$$ **Frazer Auto Dealer Software** Not enough reviews yet Average Discount **Dealertrack DMS** Not enough reviews yet **Frazer Auto Dealer Software** Not enough reviews yet Pros & Cons **Dealertrack DMS** Not enough data **Frazer Auto Dealer Software** Not enough data Integrations **Dealertrack DMS** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b4202e03ca643a9ffaa62be3c153ecb0/netchex.png "Product Avatar Image") Netchex ](https://www.g2.com/products/netchex/reviews)[ View all ](https://www.g2.com/products/dealertrack-dms/integrations) **Frazer Auto Dealer Software** Not enough data Screenshots **Dealertrack DMS** No screenshot available **Frazer Auto Dealer Software** ![Frazer Auto Dealer Software screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/31611/Frazer_20Auto_20Dealer_20Software_screenshot1.png) Ratings Meets Requirements **Dealertrack DMS** 9.4 9.428 **Frazer Auto Dealer Software** 9.2 9.211 Ease of Use **Dealertrack DMS** 9.0 9.031 **Frazer Auto Dealer Software** 8.6 8.611 Ease of Setup **Dealertrack DMS** 8.5 8.59 **Frazer Auto Dealer Software** 8.1 8.16 Ease of Admin **Dealertrack DMS** 8.1 8.17 **Frazer Auto Dealer Software** 8.3 8.36 Quality of Support **Dealertrack DMS** 9.0 9.029 **Frazer Auto Dealer Software** 10.0 10.011 Has the product been a good partner in doing business? **Dealertrack DMS** 8.6 8.67 **Frazer Auto Dealer Software** 8.6 8.66 Product Direction (% positive) **Dealertrack DMS** 8.0 8.029 **Frazer Auto Dealer Software** 7.9 7.911 Features Show 1 feature category with incomplete data Car Dealer[Hide 52 FeaturesShow 52 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality QuickBooks Integration Not enough data Not enough data Customer History Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Document Storage Not enough data Not enough data Customer Database Not enough data Not enough data Price/Margin Management Not enough data Not enough data Payment Collection Not enough data Not enough data Accounting Integration Not enough data Not enough data Forms Management Not enough data Not enough data Quotes/Estimates Not enough data Not enough data Financing Management Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Lead Management Not enough data Not enough data Invoice Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Updates Not enough data Not enough data Lease Tracking Not enough data Not enough data Website Management Not enough data Not enough data Customizable Reports Not enough data Not enough data Service Department Not enough data Not enough data Website Integration Not enough data Not enough data AI Copilot Not enough data Not enough data Calendar Management Not enough data Not enough data Inventory Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Contact Database Not enough data Not enough data New Car Dealer Not enough data Not enough data Sales Floor Management Not enough data Not enough data Barcode/Ticket Scanning Not enough data Not enough data Summary Reports Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Appointment Management Not enough data Not enough data GPS Not enough data Not enough data Activity Dashboard Not enough data Not enough data Inventory Management Not enough data Not enough data Sales Reports Not enough data Not enough data Buy Here, Pay Here Not enough data Not enough data Used Car Dealer Not enough data Not enough data Automated Scheduling Not enough data Not enough data Communication Management Not enough data Not enough data Generative AI Not enough data Not enough data Discount Management Not enough data Not enough data Stock Management Not enough data Not enough data Document Management Not enough data Not enough data Customizable Forms Not enough data Not enough data API Not enough data Not enough data Lead Capture Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Accounting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data For Automotive Dealerships Not enough data Not enough data Email Management Not enough data Not enough data User Insights Reviewers' Company Size [![Dealertrack DMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9601a6f5236bc54f13d0b98b53124f1e/dealertrack-dms.png "Dealertrack DMS")](https://www.g2.com/products/dealertrack-dms/reviews) Dealertrack DMS Small-Business(50 or fewer emp.) 22.0% Mid-Market(51-1000 emp.) 73.2% Enterprise(\> 1000 emp.) 4.9% [![Frazer Auto Dealer Software](https://images.g2crowd.com/uploads/product/hd_favicon/f38ba13c52374c490ef5cfffba102bed/frazer-auto-dealer-software.svg "Frazer Auto Dealer Software")](https://www.g2.com/products/frazer-auto-dealer-software/reviews) Frazer Auto Dealer Software Small-Business(50 or fewer emp.) 91.7% Mid-Market(51-1000 emp.) 0% Enterprise(\> 1000 emp.) 8.3% Small-Business (50 or fewer emp.) 22.0% 91.7% Mid-Market (51-1000 emp.) 73.2% 0% Enterprise (\> 1000 emp.) 4.9% 8.3% Reviewers' Industry [![Dealertrack DMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9601a6f5236bc54f13d0b98b53124f1e/dealertrack-dms.png "Dealertrack DMS")](https://www.g2.com/products/dealertrack-dms/reviews) Dealertrack DMS Automotive 80.5% Public Relations and Communications 2.4% Music 2.4% Legal Services 2.4% Internet 2.4% Other 9.8% [![Frazer Auto Dealer Software](https://images.g2crowd.com/uploads/product/hd_favicon/f38ba13c52374c490ef5cfffba102bed/frazer-auto-dealer-software.svg "Frazer Auto Dealer Software")](https://www.g2.com/products/frazer-auto-dealer-software/reviews) Frazer Auto Dealer Software Automotive 83.3% Retail 8.3% Real Estate 8.3% ‐ ‐ Other 0.0% FAQs ## Dealertrack DMS vs Frazer Auto Dealer Software FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Frazer Auto Dealer Software vs Dealertrack DMS? Dealertrack DMS stands out from Frazer Auto Dealer Software with a higher G2 rating, stronger support scores, and a larger review base, while Frazer Auto Dealer Software is more focused on small-business users. | | [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) | [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 3.9/5 (12 reviews) | 4.4/5 (43 reviews) | | Largest Segment | Small-Business | Mid-Market | | Ease of Setup score | 8.1 | 8.5 | | Quality of Support score | 10.0 | 9.0 | | Top Reviewer-Cited Strength | Responsive customer service and ease of use after initial learning | Comprehensive reporting features and easy training for new users | ### How do the pricing models of Frazer Auto Dealer Software and Dealertrack DMS compare? Frazer Auto Dealer Software and Dealertrack DMS are rated at parity for value, with both products scoring equally on price satisfaction. - **Frazer Auto Dealer Software:** In recent reviews, buyers highlight Frazer Auto Dealer Software as a cost-effective solution for small to medium operations, emphasizing its affordability and value. - **Dealertrack DMS:** Dealertrack DMS reviewers describe the pricing as competitive and appreciate the value for the breadth of features, especially for multi-location dealerships. ### What are the best alternatives to Frazer Auto Dealer Software and Dealertrack DMS? The top three alternatives to Frazer Auto Dealer Software and Dealertrack DMS are CDK, DealerCenter, and โ€”. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) | 3.9/5 (12 reviews) | Small-Business | Affordable for small to medium operations | Responsive customer service and ease of use after initial learning | | [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) | 4.4/5 (43 reviews) | Mid-Market | Competitive pricing for multi-location dealerships | Comprehensive reporting features and easy training for new users | | [CDK](https://www.g2.com/products/cdk/reviews) | 4.0/5 (116 reviews) | Mid-Market | โ€” | Strong automotive technology platform | | [DealerCenter](https://www.g2.com/products/dealercenter/reviews) | 4.6/5 (37 reviews) | Small-Business | โ€” | Highly rated for ease of use and feature set | ### Which Car Dealer features should I prioritize when comparing Frazer Auto Dealer Software and Dealertrack DMS? Buyers comparing Frazer Auto Dealer Software and Dealertrack DMS should prioritize ease of use, quality of support, reporting capabilities, and ease of setup. - **Ease of Use:** Frazer Auto Dealer Software scores 8.6, Dealertrack DMS scores 9.0. - **Quality of Support:** Frazer Auto Dealer Software scores 10.0, Dealertrack DMS scores 9.0. - **Reporting Capabilities:** Dealertrack DMS is frequently cited for comprehensive reporting features in recent reviews. - **Ease of Setup:** Frazer Auto Dealer Software scores 8.1, Dealertrack DMS scores 8.5. ### What are the pros and cons of Frazer Auto Dealer Software vs Dealertrack DMS? Frazer Auto Dealer Software's headline strength is its responsive customer service, while Dealertrack DMS is recognized for comprehensive reporting and ease of training new users. - **Frazer Auto Dealer Software strengths:** Responsive customer service, ease of use after initial learning, affordable for small to medium operations. - **Frazer Auto Dealer Software trade-offs:** Some reviewers note a learning curve for new users, less visually appealing interface, and occasional lag or inefficiency in certain workflows. - **Dealertrack DMS strengths:** Comprehensive reporting features, easy to train new users, strong integration with banks and lenders, competitive pricing for multi-location dealerships. - **Dealertrack DMS trade-offs:** Some reviewers mention a dated or restrictive interface, occasional system lag or downtime, and complexity in advanced reporting or setup for certain features. ### Is Frazer Auto Dealer Software or Dealertrack DMS better for small businesses? Frazer Auto Dealer Software is the better fit for small businesses, as it is most frequently reviewed by small-business users and praised for affordability and ease of use. - **Frazer Auto Dealer Software:** Largest segment is Small-Business, with reviewers highlighting its value and suitability for independent dealerships. - **Dealertrack DMS:** Largest segment is Mid-Market, with reviewers noting its strengths for multi-location and larger operations. ### Which Car Dealer platform has better integrations? Dealertrack DMS is favored for integrations, with reviewers specifically citing its strong integration with banks and lenders. - **Frazer Auto Dealer Software:** No recent reviewer-cited integrations. - **Dealertrack DMS:** In recent reviews, Dealertrack DMS is praised for its integration with banks and lenders, making finance application submission and status tracking easier for dealerships. ### How do Frazer Auto Dealer Software and Dealertrack DMS compare on customer support? Frazer Auto Dealer Software and Dealertrack DMS are rated at parity for Quality of Support, with scores of 10.0 and 9.0 respectively, which is below the materiality threshold for a clear winner. - **Frazer Auto Dealer Software:** Reviewers consistently highlight responsive and accessible customer service, with support described as quick and easy to reach. - **Dealertrack DMS:** Reviewers describe support as proficient, friendly, and quick to respond, with positive experiences in both integration and ongoing assistance. ### Which is easier to implement, Frazer Auto Dealer Software or Dealertrack DMS? Dealertrack DMS and Frazer Auto Dealer Software are rated at parity for Ease of Setup, with scores of 8.5 and 8.1 respectively, which is below the materiality threshold for a clear winner. - **Frazer Auto Dealer Software:** Reviewers describe setup as straightforward, with a manageable learning curve and easy onboarding for new users. - **Dealertrack DMS:** Reviewers note that while initial setup can be complex, training is effective and most teams are comfortable within a month. Alternatives **Dealertrack DMS Alternatives** ![CDK](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk.jpg "CDK") [ CDK ](/products/cdk/reviews) ![DealerCenter](https://images.g2crowd.com/uploads/product/hd_favicon/523819b26e90dcf2b2695cbb77f3ae04/dealercenter.svg "DealerCenter") [ DealerCenter ](/products/dealercenter/reviews) ![RouteOne](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a8107512c945cc949c68b201fbfe9949/routeone.jpg "RouteOne") [ RouteOne ](/products/routeone/reviews) ![Tekion](https://images.g2crowd.com/uploads/product/hd_favicon/fc3e9a7e25c920b9e19c92d0214bf034/tekion.svg "Tekion") [ Tekion ](/products/tekion/reviews) **Frazer Auto Dealer Software Alternatives** ![DealerCenter](https://images.g2crowd.com/uploads/product/hd_favicon/523819b26e90dcf2b2695cbb77f3ae04/dealercenter.svg "DealerCenter") [ DealerCenter ](/products/dealercenter/reviews) ![CDK](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk.jpg "CDK") [ CDK ](/products/cdk/reviews) ![PERQ](https://images.g2crowd.com/uploads/product/hd_favicon/1508423442/perq.svg "PERQ") [ PERQ ](/products/perq/reviews) ![VinSolutions Connect CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a9629b599da113fd5156adb979144a73/vinsolutions-connect-crm.png "VinSolutions Connect CRM") [ VinSolutions Connect CRM ](/products/vinsolutions-connect-crm/reviews) ## Dealertrack DMS vs Frazer Auto Dealer Software When assessing the two solutions, reviewers found Dealertrack DMS easier to use and set up. However, Frazer Auto Dealer Software is easier to administer. Reviewers agreed that both vendors make it equally easy to do business overall. - Reviewers felt that Dealertrack DMS meets the needs of their business better than Frazer Auto Dealer Software. - When comparing quality of ongoing product support, reviewers felt that Frazer Auto Dealer Software is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Dealertrack DMS over Frazer Auto Dealer Software.