Frava is a cloud-based software platform designed for modeling and casting agencies to manage portfolios, bookings, and accounting operations within a single workspace. It belongs to the category of agency management systems and addresses the operational challenges of agencies handling models, talents, and clients across multiple projects and locations. Frava’s users typically include agency owners, bookers, talent managers, and administrators who need to coordinate daily schedules, maintain client communication, and generate financial statements efficiently. Frava enables agencies to centralize their workflow — from creating and sharing model portfolios to tracking bookings, payments, and commissions — without relying on separate spreadsheets or manual communication. The platform is structured to streamline collaboration among team members while providing real-time visibility into each model’s calendar, availability, and earnings. Frava’s design prioritizes simplicity and transparency, ensuring that agencies can focus on creative and commercial decisions instead of administrative tasks. Key capabilities include: Portfolio Management: Create and send shareable model portfolios in minutes, complete with analytics showing which clients viewed or engaged with specific profiles. Scheduling & Bookings: Manage holds, options, and confirmed bookings with built-in conflict checks and team-wide visibility. Statements & Accounting: Automatically generate model and agency statements, organize invoices, and track payments across clients and models. Mobile Access: Dedicated apps for bookers and models allow on-the-go management — bookers can send packages from anywhere, while models can view schedules and statements in real time. Data Migration & Integration: Agencies can transition from legacy systems without downtime, with built-in support for importing existing data and assets. Frava is primarily used by small to mid-sized agencies seeking to replace fragmented tools with a unified system that reduces administrative load and improves operational clarity. It functions as an all-in-one hub where creative work, logistics, and finances intersect — designed for agencies that need both efficiency and professionalism in how they operate day to day.